Brand-New UV Menus for Dave & Buster’s

Brand-New UV Menus for Dave & Buster’s

Dave & Buster’s is known for more than its in-store arcade games, bars and sports watching opportunities. Customers also love its chef-crafted food and innovative cocktails. With new menu items being added all the time, the national chain relies on its long-time printing partner, Magna IV, to produce menus about three times a year. In the past, Magna IV printed the menus on paper. But with Dave & Buster’s heavy foot traffic, the stores needed something more durable. So, Magna IV decided to print on synthetic material. Yet, the ink still wasn’t holding up enough to meet the chain’s growing customer base.

Brand-New UV Menus for Dave & Buster’s

That’s when Magna IV decided to invest in ultra-violet (UV) printing. Unlike conventional offset printing, UV ink dries immediately. Magna IV can take Dave & Buster’s menus straight from the press to the cutter—saving significant time during production. It is also able to add specialty coatings like reticulation to add contrast and prevent fingerprints and smudging. It can now make photos “pop” by adding texture to menu items, such as salt on the rim of a margarita glass or ice in a craft cocktail.

With everything done in house, Magna IV is able to save Dave & Buster’s both time and money on its menus. And because the skilled team at Magna IV handles everything from set up to quality control to fulfillment, Dave & Buster’s can rest easy knowing their stores and customers will receive the best quality product possible.

Want more info about UV printing? Contact Magna IV at 800-946-2462 or read more on our UV printing services.

5 Reasons to Choose Direct Mail


From email promotions to Facebook ads, there’s no question the Internet plays a prominent role in today’s marketplace. But, the value of traditional mail shouldn’t be understated. When executed properly, a direct mail campaign can be an extremely effective marketing solution. Here are five reasons why:

1. It’s easy to target: By segmenting mailing lists, businesses can tailor their communications and focus their marketing budgets on those most likely to respond.

2. It can be customized: Direct mail can be tailored to include customers’ names and personal information, ensuring greater response and purchase rates.

3. It’s versatile: With direct mail, there’s no shortage of eye-catching creative options. Businesses can choose from a variety of formats and modify materials to best meet their marketing budget and goals.

4. It’s the preferred form of communication: Customers, both young and old, continue to prefer physical mail. In fact, a recent study showed 87% of millennials like receiving direct mail and 77% pay attention to its advertising.

5. It’s a good return on investment: Direct mail is quick to create and, with the right combination of targeting and personalization, can yield response rates of up to 20 percent.

Ready to start your next campaign? Magna IV’s direct mailing services include:

• Pre-Sort Standard
• First Class
• Non-Profit
• Every Door Direct Mail
• List Procurement
• Inkjet Envelopes
• Inserting
• Tabbing
• Mail Tracking
• List Segmentation

Contact Magna IV at 800-946-2462 or today!