Direct Mail Success Secrets Of Getting Your Mail Opened

The issue facing anybody that utilizes a direct mail campaign, is getting a mail piece opened by their target audience. A successful direct mail campaign starts with designing a mail piece that catches the attention of people checking their mailboxes. Opening with a proposition or including product samples helps your direct mail piece stand out from regular pieces of mail. Including a sample makes your envelope “lumpy” and creates curiosity about the contents. A useful sample of your product, combined with an enticing offer, are key elements when it comes to success in getting customers to open, and act upon, your direct mail piece.

Direct Mail Fulfillment And Distribution Advantages

Direct mail fulfillment and distribution services offers numerous advantages including:

  • No matter how good a photo or graphics looks on a website or in an email, it looks better in real life when printed on a quality piece of paper. Your target audience is less likely to simply throw the mail piece in the trash if the design attracts their eye.
  • There is less competition when it comes to direct mail. While the average person receives hundreds of email each day, there are only 5-10 pieces of mail delivered each day to a mailbox. Your odds of standing out are greatly increased with direct mail.
  • Once the production process is finished, fulfillment and distribution services take the worry out of your hands. Our experienced team handles such diverse steps as binding the mail piece, shipping it to your mailing list at the lowest rates from the Post Office and storing additional direct mail pieces in case you want to do a follow-up mail campaign in the future.

Variable Data Printing Services

Variable data printing is a digital printing service in which various elements such as images, text and graphics can be changed from one printed piece to the next printed piece without having to stop or slow down the printing process. This means each piece can be customized to appear more personal and include different names and addresses on each letter or mail piece. This targeted approach has proven to be more effective than “cookie cutter” marketing such as “Dear Occupant”. According to Infosys, 86% of consumers say personalized marketing leads to a buying decision while the Aberdeen Group reports that 75% of consumers like it when a brand personalizes both their offers and their messaging.

If you are ready to take the first step towards direct mail success, and get your mail opened, contact Magna IV today.

Contact Us Now for More Information

Phone: 501-376-2397

Offset Printing vs Digital Printing: The Difference

What is offset printing? What is digital printing? Are there differences between the two methods?

Offset printing uses plates to transfer an image onto a rubber “blanket”. The image is then rolled onto the printing surface. The reason it is called “offset” is because the ink is not transferred directly onto the paper. It has to be transferred. Offset printing is a good option when larger quantities need to be printed.

Instead of using plates, digital printing uses ink jet printing and lasers. The image is sent directly to the printer using digital files like a PDF or graphics from Illustrator. Money and time is saved because there is no need for a printing plate. Digital printing is the best option for lower print quantities. Plus, digital printing has variable data capacity which means items such as individual names and addresses can be placed on each piece.

What Is Offset Printing & The Advantages

Offset printing transfers ink from a printing plate onto a rubber sheet. The ink is then rolled onto/physically transferred onto a printing material. While this printing method is older than digital printing, there are many advantages to this method:

  • It has the ability to print larger quantities at a more cost effective price
  • Because larger quantities are often printed using this method, the price becomes lower as the number of pieces that are printed increases
  • Exceptional printing detail with the ability to use special custom inks during the printing process
  • The ability to print your materials using a wide variety of paper types as well as custom finishes

What is Digital Printing & The Advantages

Digital printing is a technique where digital-based images are directly printed onto media such as paper, canvas and cardstock. There is no need for a printing plate since digital files from desktop publishing files or a PDF can be sent directly to a digital printing press. The advantages of digital printing include:

  • Lower start-up cost since digital printing usually involves shorter print runs
  • You can print only the amount of pieces you need instead of having to produce a minimum print run number
  • Digital printing offers variable data capacity which means your print piece can include different names, addresses, copy and numbers on each piece that is printed
  • Faster turnaround time since there are no printing plates that need to be created

Now that you know the differences of offset printing vs, digital printing, contact us at 501-376-2397 to determine which option is right for you.

Contact Us Now for More Information

Phone: 501-376-2397