Entries by Suraj Manandhar

How to Create a Winning Trade Show Display

Your pitch is ready, and you’re all set to network at an upcoming trade show. But, is your booth eye-catching enough to stand out from the hundreds of other attendees? To help put your business over the edge, Magna IV is offering its tips to creating a winning trade show display: Decide on your audience: […]

5 Reasons Why Signage Works

Signage is often called one of the most powerful forms of advertising. And it’s no wonder why. When executed properly, signs help companies improve their visibility and grab customers’ attention 24/7, 365 days a year. Here are five reasons why signage works: 1. It’s cost effective: According to the Small Business Administration, signage has significantly […]

First impressions matter

Seven seconds. That’s all it takes to make a first impression. With interior design graphics, businesses can quickly capture customers’ attention while making a positive—and lasting—impact. Considering transforming your business or organization’s look? Here’s how interior design graphics can help: Foster an engaging and memorable customer experience Build brand recognition and loyalty Offer eye-catching design […]

Top marketing trends of 2018

Is 2018 the year to finally invest your company’s time and advertising budget in that new social media platform? Or, would you be better served to go with a multi-faceted print campaign? To help businesses decipher what tactics they should embrace (or ignore) in 2018, we’ve put together a cheat sheet with the top marketing […]

60 Years Later: Honoring the Little Rock Nine

September 25, 1957 marked a pivotal moment in the Civil Rights Movement. That morning, despite mob violence and protests, nine black students integrated Little Rock Central High School (LRCHS). 60 years later, the community joined together to honor the “Little Rock Nine” and their heroic actions with an event, “Reflections on Progress.” A few weeks […]

5 Reasons to Choose Direct Mail

From email promotions to Facebook ads, there’s no question the Internet plays a prominent role in today’s marketplace. But, the value of traditional mail shouldn’t be understated. When executed properly, a direct mail campaign can be an extremely effective marketing solution. Here are five reasons why: 1. It’s easy to target: By segmenting mailing lists, […]

Branding 101

To brand or not to brand? That is the question. Micah Whitfield, Magna IV’s director of business development in Northwest Arkansas, recently shared how both green and established companies can use proven branding techniques to ensure long-term marketing success. Check out his expert advice from the Northwest Arkansas Business Journal below: Branding, is it really […]