The Magna Muckraker Asks: Is traditional Printing dead?

Well, it depends on who you ask, but there are a few facts that can’t be ignored. Sheet-fed printing’s market share is shrinking along with its profit margins. The question becomes, if we as communications providers see this as a threat or a grand opportunity?

As a glass half-full person, I believe printing will never die, but it has and will continue, to make a grand metamorphosis.  As this evolution takes place, much of our work will shift from sheet-fed printing to digital and print on demand. Shorter runs along with variable data, cross media marketing and overall programs that involve internet based turnkey print procurement are taking the pace of commodity based sheet-fed printing.

Order takers, your days are numbered!

Today’s communications providers solve problems and come up with viable programs and solutions for their customers. Whatever the outcome of sheet-fed printing, the way we approach the process of taking care of our customers has forever changed. If we are to survive and thrive today and in the future, a holistic consultative approach is the only way to serve the needs of the sophisticated buyer.