Jefferson Regional has long been recognized as a healthcare leader in south Arkansas. Since the medical center opened in 1908, the hospital has continually strived to enhance the patient experience with state-of-the-art services and facilities. As part of its ongoing renovations and expansion, Jefferson Regional recently unveiled its new logo and tagline, “Your Life. Our Commitment.”
To introduce its new branding to the community, Jefferson Regional looked to the marketing experts at Magna IV. With its in-house large format equipment, Magna IV created temporary, yet durable, signage for the hospital’s buildings that was affordable. It produced and installed oversized banners on the outer walls of each location, including an impressive 10-foot by 35-foot banner for a parking deck. It also printed new logo panels for Jefferson Regional’s existing directional signage and elevator wraps for its main campus, professional centers, I-530 clinic, and White Hall location.
The interior and exterior signage from Magna IV was so well received that Jefferson Regional now plans to expand the graphics into other areas of the hospital with street light banners, sky bridges, and more. If you’d like to create eye-catching signage that reinforces your brand, contact Magna IV at 800-946-2462.
“With its high-quality signage, Magna IV helped Jefferson Regional refresh its brand and reaffirm our ongoing commitment to meeting the needs of our patients, employees, and community.”
– Clay Mercer, Director of Marketing
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