When it comes to promoting a business, the marketing message needs to be consistent to avoid any customer confusion. Online marketing portals help your business achieve consistent branding by allowing you to order all of your print and marketing materials in one location.

Branding is what identifies your goods and services from the goods and services of other companies. Branding gives you a distinct identity in the eyes of consumers and makes you top of mind to customers. Marketing portals allow you to customize and order all of your online and print materials from one convenient location. By using the same location to create and order these materials, the web-to-print process ensures that the same colors, logos, and dimensions are used for all of the materials which provide a level of consistency to the finished product.

How Online Marketing Portals Function

Take a look below to see how online marketing portals function:

• The first step in creating marketing portals is building the portal so it includes the logo, branding colors and other creative elements.
• Next, designated users are given secure access to the online marketing portal so they can easily find, and use, the approved marketing materials. This makes ordering the needed products easy and convenient for authorized users.
• Finally, users are able to proof the materials they requested before placing their final order online. With Magna IV, the order goes directly into our workflow.

Web-To-Print Digital Storefronts Save Time And Money

Web-to-print digital storefronts save time and money by offering centralized billing and reporting. This allows online marketing portal users to view the project cost as well as the expected time frame before the final product is ready to ship. Marketing portals also allow companies the chance to edit or customize materials, along with ordering inventory, within the portal. This step saves valuable time as all tasks can be accomplished in the online marketing portal instead of being routed to another department before the project can be executed and placed before customers.

Find out how to get your marketing portal active and working for your business when you contact us today.

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Phone: 501-376-2397

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Corporate gifts serve a number of purposes during the holiday season. They can be business gifts for valued customers as well as gifts for employees to thank them for their service. It also lets them show their pride in working for their employer.

Before sending any corporate gift ideas or promo products for the holidays, take the time to know your customers and employees. They would much rather receive a gift that has a personal meaning than an impersonal item like a paperweight. Include a handwritten card or note that gives your gifts a personal touch. In addition, make sure your corporate gifts fit within your company guidelines of gift giving as some companies have limits on spending and type of gifts you can give to others. Plus, there is a chance that the gift might be tax-deductible at the end of the year so keep that in mind when deciding what corporate gifts to give this year.

Gifts for Employees & Business Gifts Do’s & Don’ts

When deciding on corporate gifts and gifts for employees, keep these “do’s and don’ts” in mind:

• Ask for a volume discount – The more items you buy, the larger the discount you get from the gifting company.
• No promotional inserts – Don’t include brochures or pamphlets advertising the gifting company. Simply include a sticker with the name of the promotional company on it.
• Personal notes – Don’t send corporate gift ideas or promo products with nothing more than a return label on the package. Include a personal note to let the recipient know how much you appreciate their business or hard work.
• Tracking and Reporting – Make sure the promotional company tracks the delivery of the items and keeps you updated with reports on the progress of the delivery. If this is not part of their services, make sure they give you the tracking information for the delivery.

Powerful Corporate Gift Ideas & Promo Products

Looking for some powerful corporate gift ideas and promo products? If so, here are some ideas for you this holiday season:

• A Moonbow Wireless Light-Up Speaker allows the person receiving the gift to enjoy music wherever they go on sales calls or while enjoying a day off.
• Things get hectic at events and company outings and a custom selfie stick helps to capture memories and gives clients and employees something fun to share with each other.
• Enjoy some privacy thanks to a Private Eyes cover lens that covers the camera on a computer so hackers can’t monitor your every move.

Get ready for holiday gift giving season by contacting our experienced team of corporate gift givers today.

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Phone: 501-376-2397

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Everyone loves a gift and business promotional products brand your business in the eyes of customers. It is very important to make sure the promotional product is one that customers will use on a regular basis and not just throw away after they receive it.

The first step in choosing the perfect business promotional product is having a clear idea of the outcome of the promotional campaign. Companies need to have a clear objective in mind, such as creating new business or increasing brand recognition, before determining the budget for promo items.

Don’t be afraid to stick with popular product categories. Customers love items such as t-shirts, bags, calendars, caps and pens. They will use these items on a regular basis which keeps your business top of mind.

Keep the type of person you are targeting in mind and tailor the business promotional products to their lifestyle. If the business promotional products are useful and relevant to their lifestyle, the promotional items will enjoy longevity and repeated use.

Finally, get some feedback from your target audience to measure the success of the promotional products so you can determine if they are still used on a regular basis.

Tips On Choosing The Best Promotional Gifts

Follow these tips to properly choose the best promotional gifts:

• Build your marketing strategy around your company values and what you represent. Make sure any products you are considering are appropriate to your brand. By knowing your business, you will have a clear idea about what customers expect from you.
• Choose products that are memorable and not generic items like a folder or a paperweight. The best promotional gifts are unique and make an impact on customers.
• Think about the location of where you are going to distribute your items. Trade shows and business meetings are appropriate for small and lighter items since those receiving the products will have to carry them along with their work items. A picnic, or some other social event, is a more appropriate venue to award larger promotional items since people will be going home after receiving the best promotional gifts you have to offer.

Unique Branded Corporate Gifts They Will Love

Some of the most popular branded corporate gifts that people like to receive include:

• Reusable tote bags are a big hit with consumers. They use the bag to carry their groceries (instead of plastic bags), pack a change of clothes or carry the items they need to enjoy a day at the pool or the beach.
• Company pride takes center stage with branded corporate gifts. From water bottles and foam footballs to keychains and computer bags, employees enjoy showing off where they work with these items that are ideal for company picnics.
• Mugs, drinkware and water bottles are used by everyone during the week. Whether a person is sitting at a desk at work or the person is out the door and in the car, these mobile beverage solutions are branded corporate gifts that are used on a regular basis and build brand awareness with customers.

Need some help choosing the perfect business promotional products for your company? Contact our expert promotional products team today.

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Phone: 501-376-2397

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Restaurant graphics serve multiple purposes for new and established restaurants. They grab the attention of customers and serve as a visual representation of the business for customers. Restaurant signs also brand a business by letting customers know what they can expect when they enter the restaurant. Restaurant graphics are not limited to signs on the outside of the building. Restaurant graphics can be on menus, pop-up displays, and point of purchase signage and even in multi-channel marketing materials like direct mail, email marketing, mobile apps, and personalized URLs. No matter where the restaurant graphics are located, they build brand identity through the repetition of customers viewing the graphics on a regular basis and reminding customers what the restaurant offers them on a daily basis.

Powerful Restaurant Signs & Graphics

Restaurant signs and restaurant graphics can include a powerful variety of items such as:

• Custom vinyl window graphics
• Menu boards
• Interior wall signage
• Point of purchase signage
• Signs and banners
• Custom floor graphics

All of the restaurant signs and graphics listed above brand a restaurant thanks to their eye-catching content and the information they deliver to customers as part of the marketing message of the restaurant. Restaurant signs give customers a better idea of what they can expect when they enter a restaurant. Once customers enter the building, the restaurant graphics placed throughout the building reinforce the branding message.

Multi-Channel Marketing Connects With Customers

It takes more than simply sending an email or printing a flyer to properly brand a restaurant. Multi-channel marketing improves the overall marketing impact of a restaurant by using multiple methods of marketing outreach to connect with customers. From text messages to personalized emails to customized websites and direct mail, multi-channel marketing allows restaurants to tailor their marketing message in order to more effectively reach their target audience and increase foot traffic and sales. In addition, multi-channel marketing allows businesses to track customer responses to the various elements of the marketing campaign so they can modify and grow their marketing efforts in the channels that showed the most ROI.

Discover more about the branding power of restaurant graphics when you contact our experienced team today.

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Phone: 501-376-2397

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Successful companies know that a business or workplace is more than a place for employees to do their work. Workplace design is a critical element in enhancing and improving the performance and productivity of workers. Judith Heerwagen, a program expert with the General Services Administration in Washington, D.C., says productivity and the workplace are related as a building can impact the ability, motivation and opportunity of employees by providing comfortable ambient conditions as well as conditions that promote psychological engagement and personal control. Interior graphic design plays a key role in transforming a workplace into a welcoming environment where employees feel empowered and valued by the company. Interior wall graphics set the tone for the interior of the workplace as well as differentiate the various areas of the business.

Benefits Of Exceptional Interior Wall Graphics

Exceptional interior wall graphics offer multiple benefits to a workplace:

• Interior graphics set the tone of the workplace. People respond to visuals and interior graphic design can create a productive environment through a combination of texture, color and pattern.
• Make customers feel welcome by establishing an inviting and comfortable environment with interior wall graphics that are vibrant and aesthetically pleasing.
• Interior graphics promote company culture and keep employees focused on the core purpose of the company brand. They also promote a positive feeling by giving a sense of the values and brand of the business.
• Interior wall graphics can distinguish an office and show that a company is willing to invest in its workplace and that it cares about the quality of the work produced by the business.

Interior Graphic Design Services That Work

Interior graphic design services set the tone for a workplace by transforming the business with interior graphics that increase productivity and boost morale. Interior wall graphics require an experienced touch that knows how to navigate the fine line between being too “in your face” and setting a mood that inspires productivity and makes workers and customers feel welcome. Our experienced interior graphics team will meet with you to discuss your vision for your workplace and which of these graphic design services will best achieve your goals:

• Wall wraps and murals
• Custom wallpaper
• Interior wallscapes
• Repositionable wall graphics and magnetic signage
• Acrylic signage
• Vinyl signage
• Adhesive dry erase
• Stretch canvas prints
• Lobby signage
• Dimensional signs and dimensional lettering
• Custom cut lettering
• Standoff mounted signs
• Floor graphics
• Window clings and window decals
• Exhibits and displays
• Storefront graphics

We offer interior wall graphics that revitalize the look and tone of businesses of any size. Transform your business by contacting Magna IV today about interior graphics that make a difference.

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Phone: 501-376-2397

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