Event Signage: How To Win BIG

Event Signage: How To Win BIG

It is obvious to say that, if you are organizing and executing an event, you want people to show up for the event. One of the first steps you can take to win big is having event signage professionally made to promote the event to the public. Event banners and signs can be designed and manufactured in various shapes and sizes so they can easily be placed indoors and outdoors. One of the best materials for making banners for special events is vinyl. Vinyl banners are made of quality materials that remain durable in any kind of weather. Event signage helps you to brand your event, attract customers and create word of mouth for the event.

Event Banners And Signs Tips

Interested in having event banners and signs created? Keep these helpful tips in mind!

  • Make sure the banners and signs are aesthetically pleasing. The design needs to be attractive to the public. This means attention must be paid to every detail on the sign from the colors to the images, font and logo.
  • The banner should be specific to the event. Don’t waste valuable sign space to include information not related to the event. Make sure the banner relates to the theme of the event in order to attract your audience of choice. The people that are interested in the event want information connected to the event being promoted.
  • Don’t overload the audience with too much information. Overcrowding with too much information can make people turn away from the banner. Too much text and images can be very distracting to the audience.

Get Event Signage Solutions From Magna IV

Magna IV specializes in event signage solutions for events of any size that are organized and executed by companies in any business sector. Our expert team discusses your vision for the design of the banner as well as the information you want to include on the sign. Once the design of the event banners and signs is approved, our experienced team manufactures them to your specifications. We also professionally install them to ensure they are visible to the public and that they will remain secure in any type of weather.

Put event banners and signs to work for you by contacting our experienced design and installation team today.

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Phone: 501-376-2397

Banners And Signs: 5 Critical Mistakes You're Making

Banners And Signs: 5 Critical Mistakes You’re Making

No matter what type of business you own, one of the keys to success is getting the attention of customers. Banners and signs are a vital part of any branding strategy to grow and market a business. Some businesses take a thoughtful approach to designing banner signs while others think their signage solutions require nothing more than putting their name on a banner. While having your name out in public is certainly one way to alert customers to your existence, there are other elements that need to be included in a sign. To help you get the maximum impact from using banners and signs, we’ve listed five critical mistakes you might be making with your signage.

Banner Mistakes And The Signage Solutions

Here are common banner mistakes and effective signage solutions for you:

  • Contact info – Your name on the banner does not help if you don’t tell people how to contact you. Contact info can include your address, phone number and website.
  • Spelling and grammar – The presence of spelling and grammar mistakes can make customers view your company as unprofessional. Proofread everything on your signs before they are printed.
  • Too crowded – Many signs are viewed by customers driving in their car with a short amount of time to read your sign. Info on a crowded sign isn’t processed and remembered by drivers.
  • Aesthetically pleasing – Signs with clashing colors and bad art are not pleasing to the eye and should be avoided.
  • Social media – Many customers look for more information on social media. Your sign should remind them to find you on Yelp, Facebook or other platforms.

Professional Banner Signs By Magna IV

A professionally designed and eye-catching banner is a crucial aspect of branding your business. The first step in creating banners and signs is scheduling a consultation appointment with the experienced design team at Magna IV. We will discuss your goals and work with you to make your signage solutions come to life. We will ensure your banner signs avoid the mistakes listed above and market your business in a way that is easily, and instantly, understood by consumers. Professional signage solutions are our specialty so trust our team with your professional banner signs.

Contact us today to avoid critical mistakes when designing your banners and signs.

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Phone: 501-376-2397

What Is UV Printing? Is It The Same As UltraViolet Print?

What Is UV Printing? Is It The Same As UltraViolet Print?

Even if your company has made extensive use of printing services in the past, you might be wondering, “What is UV printing?” UV printing services utilize ultra-violet lights to dry or cure ink as it is printed. Unlike conventional printing inks, the UV ink doesn’t spread out or have time to soak into the substrate resulting in a higher resolution printing on offset and uncoated stocks. As the printer distributes the ink onto the surface of the object targeted for printing (AKA a substrate), the UV lights follow behind to dry the ink instantly. Thanks to the UV lights curing the printed ink in an immediate manner, the wet ink prints in more detail since the ink doesn’t spread out. In addition, UltraViolet printing is more resistant to fading than other printing methods. For a three-dimensional look with a higher overall contrast, UV printing from Magna IV is the right choice for an assortment of inks and finishes.

Why UltraViolet Printing?

There are multiple reasons to choose UltraViolet printing over other methods:

  • The possibilities are limitless – UltraViolet printing can be used on any substrate and this includes vinyl, plastic and synthetic materials. UV printing also allows for a variety of coatings including glow in the dark, textured, glitter and optic white. Your choice of printed material coatings are endless with UV printing.
  • Faster printing times – UltraViolet printing inks dry within a matter of seconds which means you can move through the production process faster. This makes the total printing process quicker than conventional methods.
  • More pleasing to the eye – Thanks to UV coating, printed materials shine with vibrant colors and eye-catching graphics.
  • Scuff resistant and durable – Unlike conventional printing, our ink cures hard enough that it is impossible to scrape it off, eliminating the need for a protective coating that can smudge days later.

How UltraViolet Print Reticulation Attracts Attention

The process of UltraViolet print reticulation has attracted attention over the years for a number of reasons. Companies use UV printing because it is environmentally friendly and is able to print on any number of surfaces. UltraViolet printing can apply raised spot coating in order to add a noticeable texture to items. This benefit of UV printing adds an extra sizzle to substrates. If you are looking for a smoother texture, soft feel coatings are available as well as special techniques like satin coatings and high gloss. Stand out from the crowd and give your printed materials that “something extra” thanks to UltraViolet print reticulation.

To learn more about the benefits of UV printing, give us a call today.Contact Us Now for More Information

Phone: 501-376-2397

5 Signs You Should Invest In New Trade Show Displays

5 Signs You Should Invest In New Trade Show Displays

Trade show displays are much more important than you might realize. They make a first impression when someone approaches your booth. They also grab the attention of others from across the trade show floor. Eye-catching trade show signs can make all the difference in the decision making process of whether or not to approach your booth and get more information about your company. A trade show display speaks volumes about your business and serve as more than your “home base” during the show. Trade show exhibits brand your company and is an important part of your marketing efforts to others at the show. If you are not sure if your display accurately reflects your business, it might be time to invest in a new display.

5 Signs You Need New Trade Show Exhibits

Here are 5 reasons to invest in new trade show exhibits:

  • Get a current look – If people approaching your display have “seen it before”, it is time to update your look.
  • New marketing message – Have a new product to promote? Have a new logo or branding message? If so, time to update your exhibit graphics.
  • Adjust the booth size – You might be in a position to make a bigger impression on customers. You also might need to scale back your exhibit due to budget concerns. Either situation calls for a new exhibit.
  • Exhibit at a variety of shows – Consider having multiple displays if you exhibit at numerous trade show events so you can tailor the exhibit to the event.
  • Old exhibit was damaged – If your exhibit was damaged while being transported, take advantage of insurance paying for a new exhibit and update your look.

Foam Core Printing For Trade Show Walls

You may want to consider our foam core printing an alternative option for trade show walls. Printed foam core is a fraction of the cost of traditional sheet rock booths. Foam board walls are convenient and disposable after the trade show just throw the walls away. We can print foam boards in full color to get your booth noticed. Magna IV will help navigate the rules for each venue for trade shows that require certified fireproof materials.

Trade Show Signs That Get Noticed

Trade show signs get your business noticed and make an impression on both first time and repeat customers. Professionally designed trade show displays that have a sign that is inviting can create interest and bring people attending an event over to see what is happening at your trade show exhibit. An eye-catching trade show sign is one that has colorful graphics and just enough information about your company to generate interest without falling into the information overload arena. Get noticed and get results that drive business with a professionally designed trade show sign.

Give us a call at 501-376-2397 to learn more about how trade show exhibits can create new business opportunities for your company.

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Phone: 501-376-2397

Dye Sublimation Printing Services

What Is Sublimation Printing?

The answer to the question “what is sublimation printing” is that it is also known as dye sublimation printing. It is the process of applying an image to a specially coated metal, ceramic or polyester cloth. The image is applied through the use of sublimation ink, pressure and heat. Sublimation ink can convert from a solid to a gas without the need to go through a liquid form. The conversion process is started by the heat and is then controlled by time and pressure. Sublimation printing services on hard items such as metals and ceramics need a special coating to accept the sublimation inks. On the other hand, applying the inks to polyester items does not require special coating as the image is applied directly to the fabric.

Dye Sublimation Printing For Promoting Your Brand

Dye sublimation printing offers many ways to promote your brand:

  • Dye sublimation printing layers the different dyes on a promotional item and creates a solid color field of any tone. This makes your brand look more professional than using inkjet printing where the different dots that make up the field can be viewed up close.
  • Dye sublimation printing can be used on almost any kind of promotional item you can think of including fabrics, glass, keychains, phone cases, t-shirts, caps and magnets.
  • Trade show displays can be elevated with dye sublimation printing on backdrops, large banners, business cards, posters, pamphlets and decals.

Sublimation Printing Services

Dye sublimation printing services result in the ink being chemically bonded to the item in question (aka the substrate). The ink essentially becomes one with the item that it is bonded to and this results in a final printed product that is virtually permanent. When used on fabrics, the finished product can be washed and folded with very little image degradation resulting from the folding and storing no matter how many times the item is washed. The results are superior, and longer lasting, than inkjet printing.

If you are ready to put sublimation printing to work for your marketing and branding efforts, give us a call at 501-376-2397.

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Phone: 501-376-2397

Variable Data Printing: What Your Boss Wants To Know

Variable data printing is ideal for businesses that want to customize print projects without having to commit to an overly large number of print pieces. Variable data printing services utilize software to alter the output produced by a digital printing press. This allows businesses to personalize each piece that is printed with such items as different names with each address as well as individual graphics for each printed item. Statistics show that personalized marketing gets people to remember marketing messages and act on them. According to the Aberdeen Group, 75% of consumers like brands that personalize their message and offers while Infosys says 86% of consumers say their buying decision is influenced by personalized marketing.

Benefits Of Variable Data Printing

The benefits of variable data printing include:

  • The ability to change information without having to create a new printing plate each time. Some of the information that can easily be changed during variable data printing includes the name of the person, their address, the incentive or deal being offered on the printed piece and even the spoken language on the printed piece.
  • Artwork and overall design.
  • The opportunity to create web pages that are specific to the recipient along with opt-in marketing elements. Variable data printing allows for web and direct mail integration that is seamless in its execution.

Variable Data Printing Services For Personalized Marketing

Variable data printing services gives businesses the opportunity to create personalized marketing messages. Using data from past interactions with customers to simply making sure the printed marketing piece is addressed directly to the targeted consumer, companies can reach customers and make them feel that the incentive or savings being offered has them specifically in mind. Variable data printing not only delivers the intended marketing message, it also creates a feeling of brand trust and loyalty in the minds of the audience.

Take advantage of our variable data printing services you told your boss about by contacting us at 501-376-2397.

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Phone: 501-376-2397

What Is Multi-Channel Marketing?

What Is Multi-Channel Marketing?

Multi-channel marketing refers to the practice of interacting with customers through a combination of direct and indirect channels. Some examples of these channels include websites, email, direct mail, retail outlets and mail order catalogs. The choices allows customers to choose the channel that best suits their lifestyle and lets them take action in response to the interaction initiated by the company. In addition, the number of available channels grows with each passing year. The need to embrace and utilize multi-channel marketing is an important part of any successful business plan.

Benefits Of Multi-Channel Marketing

Some benefits of multi-channel marketing include:

  • Not all people are receptive to the same channels of communications. Multi-channel marketing allows businesses to reach customers via different channels. In turn, this helps a company determine which channels are most preferred by a person.
  • The message shared by a company can be customized to best fit the delivery method. For example, text messages traditionally work best with short messages that have a sense of urgency to them. Emails are better suited for longer messages with a strong visual design. Facebook and Twitter are ideal for messages created with the hope that they will go viral.
  • An ad often needs to be repeated to get the attention of people. Repeating a message using different channels is more effective than simply repeating it using only a single channel. Multiple channels can complement each other and reinforce the message.

Cross Media Marketing Services That Attracts Attention

Getting the attention of customers, as well as keeping it, is not an easy task. Cross media marketing takes a marketing message and implements it through a variety of mediums. For example, summer movies are promoted with TV ads as well as toys and tie-ins with fast food restaurants and magazine covers. Marketing ads and media tie-ins can now be executed through social media, mobile phone apps, websites and videos. The use of multiple marketing mediums gives advertisers a better opportunity to reach a large audience and deliver their message through various channels.

Learn more about the benefits of multi-channel marketing by contacting our expert marketing team at 501-376-2397.

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Phone: 501-376-2397

Business Signage: What Your Competitors Already Know

Business Signage: What Your Competitors Already Know

Business signage that grab the attention of customers is a key element your competitors already know about using custom business signage. They also know it is tempting to fill all of the available space. However, your business signage will be viewed from a distance so any design elements must be extra large to be seen and understood. Targeted placement near the building of your competitors, exposes your message to a quality sampling of consumers including the customers of your competition. Here are some of our popular signage and display products:

  • Indoor & outdoor signs
  • Ceiling danglers & shelf danglers
  • POP displays, POS displays, Endcap displays, trade show displays, life-size cutouts
  • Floor graphics
  • Banners
  • Window clings
  • Vehicle graphics
  • & More

Retail Signage Benefits:

Retail signage offers many benefits including:

  • Create brand awareness and attract new customers – A study by the International Sign Association shows that half of customers learned about a business through its on-site signage. The same study also found an increase in sales by 7% can cause a 124% increase in profits.
  • Custom retail signs brand a company in the eyes of consumers – You want customers to think of your business when they need services or products that you offer. Custom retail signs will deliver the message of your business to customers in a well-designed and informative manner.
  • They are functional – Retail signage will direct customers to your products or promotions. Retail signage will help your business quickly and efficiently communicate with customers while enhancing their overall experience with your company.
  • Reinforce your company image and message by customizing your retail signs with your logo or brand message.
  • Share information with consumers such as new merchandise or products.
  • Avoid information overload when designing your retail signs. Most people only have a few seconds to absorb your message so avoid clutter by only sharing two or three main items about your company.

Tips For Powerful Point Of Purchase Displays

Powerful point of purchase displays also known as POP displays, will entice, engage and motivate the consumer. To get the most out of your point of purchase displays follow these tips for powerful results:

  • Do your research to find your target audience. If your target audience is children, then make sure your display is at their eye level.
  • Attract attention on point of purchase displays with bright bold designs, contrasting colors and shapes with large captivating fonts. Make it eye catching.
  • Show benefits. Let your customers know the benefits of purchasing this product.
  • Add call to actions for consumers to take action and do something. Buy 3 for the price of 2 or buy now are call to actions that will help consumers take an action and buy your product.
  • Put your POP display at the end of the isle. Endcap displays get the most attention followed by in-aisle floor displays.

Now that you’ve learned what your competitors already know about business signage and displays, create your own powerful business signs by calling us at 501-376-2397.

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Phone: 501-376-2397

Vehicle Graphics For Advertising: Just How Effective Is It?

Vehicle Graphics For Advertising: Just How Effective Is It?

No matter what type of business you operate, it is not easy to create customer awareness using traditional advertising techniques. Businesses need to find a way to be “top of mind” when it comes to customer awareness about their products and services. This is where custom vehicle graphics come into play to create an effective advertising presence. Vehicle graphics for advertising purposes has the ability to reach a large daily audience while also offering a low investment rate compared to other types of advertising. A study by the Outdoor Advertising Association of America shows advertising with car graphics or wraps will increase the name recognition of a company up to fifteen times more than other forms of advertising. Plus, the same study said one custom vehicle graphic can produce between 30,000-70,000 impressions per day.

Car Decals & Vinyl Graphics vs Other Advertising Methods:

Now that you know some of the reasons why car decals and vehicle graphics for advertising your business is so effective, here is a look at the benefits of car decals over other advertising methods:

  • Car decals work 24/7 to deliver your message. Whether your fleet vehicles are on the road or simply parked in your company lot after hours, a car graphic or partial wrap is always visible and always promoting your marketing message.
  • Car decals, partial wraps and full wraps will reach more consumers. A study by the Outdoor Advertising Association of America shows car decals and wraps reach more consumers, at a lower cost per thousand impressions than other outdoor advertising, at around $.04 per thousand impressions.
  • Mobile advertising often reaches consumers that are not exposed to more traditional forms of advertising such as TV, newspapers and radio.
  • Auto decals travel to different areas of the city and the average vehicle, that is driven 15,000 miles per year, will pass in front of 9-million other vehicles.

Fleet Graphics: Tips For Effective Marketing And Branding

An important part of using a fleet graphics and wraps to advertise your business is following these tips to effectively market and brand your business:

  • Limit the advertising copy on your fleet graphics – Bullet points and and lists have no place on custom fleet graphics. Effective advertising copy only needs essential information such as the name of the company, a tagline and the website address. Any other copy serves no other purpose than being information overload.
  • Make your design stand out rather than fit in – While the information listed above is important, there is no reason for the information design to be too colorful or over the top. By eliminating too much color and visual noise, a greater impact can be made because other drivers can actually read and remember the information conveyed by the fleet graphic or wrap. The simplicity of the design stands out among the visual clutter on other vehicles.

If you are ready to put effective fleet wrap advertising to work for your business, call us at 501-376-2397.

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Phone: 501-376-2397

Direct Mail Success Secrets Of Getting Your Mail Opened

Direct Mail Success Secrets Of Getting Your Mail Opened

The issue facing anybody that utilizes a direct mail campaign, is getting a mail piece opened by their target audience. A successful direct mail campaign starts with designing a mail piece that catches the attention of people checking their mailboxes. Opening with a proposition or including product samples helps your direct mail piece stand out from regular pieces of mail. Including a sample makes your envelope “lumpy” and creates curiosity about the contents. A useful sample of your product, combined with an enticing offer, are key elements when it comes to success in getting customers to open, and act upon, your direct mail piece.

Direct Mail Fulfillment And Distribution Advantages

Direct mail fulfillment and distribution services offers numerous advantages including:

  • No matter how good a photo or graphics looks on a website or in an email, it looks better in real life when printed on a quality piece of paper. Your target audience is less likely to simply throw the mail piece in the trash if the design attracts their eye.
  • There is less competition when it comes to direct mail. While the average person receives hundreds of email each day, there are only 5-10 pieces of mail delivered each day to a mailbox. Your odds of standing out are greatly increased with direct mail.
  • Once the production process is finished, fulfillment and distribution services take the worry out of your hands. Our experienced team handles such diverse steps as binding the mail piece, shipping it to your mailing list at the lowest rates from the Post Office and storing additional direct mail pieces in case you want to do a follow-up mail campaign in the future.

Variable Data Printing Services

Variable data printing is a digital printing service in which various elements such as images, text and graphics can be changed from one printed piece to the next printed piece without having to stop or slow down the printing process. This means each piece can be customized to appear more personal and include different names and addresses on each letter or mail piece. This targeted approach has proven to be more effective than “cookie cutter” marketing such as “Dear Occupant”. According to Infosys, 86% of consumers say personalized marketing leads to a buying decision while the Aberdeen Group reports that 75% of consumers like it when a brand personalizes both their offers and their messaging.

If you are ready to take the first step towards direct mail success, and get your mail opened, contact Magna IV today.

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Phone: 501-376-2397