In our years of experience, we’ve found that restaurant customers are less and less interested in dull and muted printed materials. How do you fix this? Ultraviolet Printing. UV printing produces marketing materials that brand your restaurant with eye-catching colors that enjoy a long lifespan. This versatile printing technique produces quality results on a variety of surfaces such as vinyl, plastic, and synthetics. In addition to those surfaces, ultraviolet printing offers high gloss, matte, and satin coatings. With all of these options available, there’s no reason to continue using anything else but UV printing for your restaurant marketing materials.

Advantages of UV Printing Services

UV printing offers advantages to restaurants of all sizes:

• Ultraviolet printing is ideal for print projects with tight deadlines thanks to the ink being dry when it comes off the press
• UV printing works with both paper and non-paper substrates
• There is less of a chance of scratches, fading and blotches as UV-cured ink resists these issues when the printed materials are handled by a person
• UV printing is environmentally friendly because it does not have harmful substances that can evaporate into the air
• The final printed product stay vibrant and vivid longer because the ink does not spread since it quickly dries

Ultraviolet Printing Gets Attention

Thanks to the sharp, crisp results produced by ultraviolet printing, restaurant printed materials get noticed and grab the attention of those that want to learn more about a restaurant. UV printing provides a look that is three-dimensional along with higher contrast to items as varied as pocket folders, menus, specialty packaging, and postcards that promote the offerings of the restaurant and let customers know about events and specials. Restaurants that want to make a good first impression and stay top of mind to customers utilize ultraviolet printing to create printed materials customers won’t soon forget.

Put the power of ultraviolet printing to work for your restaurant by contacting our experienced print specialists today.

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Phone: 501-376-2397

Here at Magna IV, we’re always looking for ways to ensure our customers stay ahead of the current trends in the printing industry. Below are a few of the trends that have taken over the trade show circuit that will be the perfect way to update your trade show displays in the new year.

• Unique Floor Graphics
• Enticing and appealing floor graphics go further than you realize. The trade show is a massive, expansive space and can be overwhelming to take in. Having purposeful and creative floor graphics can help guide consumers to your trade show booth. Don’t be afraid to add vinyl or printed flooring, it’s a cheaper and more creative alternative to carpet inlays.
• Ceiling danglers in place of traditional signs and banners
• Ceiling danglers offer maximum visibility and stand out in a crowd of trade show displays. Traditional signage goes a long way but adding an option that floats above the competition will only get more eyes on your booth. Unique danglers are a cost-effective and customizable way to captivate someone from afar.
• Dye sublimation on tension fabric
• Custom table covers, full backdrops, flags, and so much more. All of these large-format trade show staples can now be done using stretch fabric. This process produces trade show graphics that are easy to install and takedown saving you valuable time. Because of the dye sublimation process, the color and design of your product don’t fade over time.

How to Create the Perfect Trade Show Environment

Now that we’ve gotten the customers into or around your booth, how do we get them to not only stick around but enjoy their experience with your trade show display? While there are many ways to accomplish the perfect trade show environment, we’ve listed a few of our favorites below.

• Make it interactive. Offering up a product or virtual experience helps customers get a break from the normal meet and greet grind of the trade show circuit. Implement touch screens around your booth. This allows users to experience your product in their own unique way.
• Make it an experience. Visitors want to be awed by what they’re experiencing. If applicable, use multiple video walls showing off various aspects of your product. Games are becoming more and more popular as well. Find fun ways to tie in your product to a game, this allows trade show guests to have fun while learning more about what you have to offer. We’ve even seen booths go as far as offering a smoothie bar!
• Don’t forget comfort: Show attendees are on their feet all day. Providing a place for them to sit for a minute or two is mutually beneficial. The same can be said for charging stations. Providing the opportunity for an attendee to rest both their feet and their electronics allows you an extra few minutes to talk with them.

The new year is the perfect time to step up your trade show displays. Contact our team to get started.

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Phone: 501-376-2397

Print ready files save you time and allow your print project to be produced in a fast and efficient manner. One of the first steps in making a print ready file is creating a print ready PDF with some of the most commonly used design programs.

It’s an easy process using Adobe PDF Preset (in InDesign or Illustrator) or Conversion Settings (in the Adobe PDF menu that is available in many apps). The settings also have an impact on the size of the PDF file that will be created:

• The Standard option is best if you plan on posting the finished files on a website.
• High-resolution printing needs to use a commercial printing option such as High-Quality Print that will leave the color unchanged and can be used on high-quality desktop printers.
• Press Quality Print converts a document to the CMYK color model for print production and it also sets color working spaces.

In addition, print layouts can be converted to print ready files using such programs as InDesign, Illustrator and Photoshop. Print layouts can be converted into a PDF from a word document in Windows or using the Acrobat tab in MacOS.

Design Program Settings For Print-Ready PDFs

Follow the steps listed below to create a print-ready PDF:

• Adobe InDesign Print-Ready PDF – Start with File>Export. Set the format to Adobe PDF and click Save. Use the High Quality Print Adobe PDF preset and then click Export.
• Adobe Illustrator Print-Ready PDF – Convert all of the text to outlines (Select>All. Type>Create outline). File>Save as. Set the format to Adobe PDF. Click Save. Start with the High Quality Print Adobe PDF preset and then click Save PDF.
• Adobe PhotoShop Print-Ready PDF – Check that the file is in CMYK mode (Image>Mode>CMYK color). Flatten the design using the layer palette drop down menu to click Flatten image. Image>Save as. Then, set the format to Photoshop PDF before clicking Save. Use the High Quality Print Adobe PDF Preset and then click Save PDF.
• The first step with Windows is opening the file. Go to the Acrobat tab and then go to Preferences to find High-Quality Print. The last step is clicking the Create PDF button.
• There are no preference settings in the Acrobat tab in PowerPoint for MacOS. Instead, click the Create PDF button and then specify where you want the file to be placed.

Popular Print Layouts

Not all PDFs are created alike which means there are different layouts available to you. Each print layout listed below requires a high-resolution PDF with crops and bleed for it to be ready to use as a print ready file. In addition, two-sided postcards or sheets need to be sent as a two page PDF or simply as two separate PDF documents that are labeled in the manner in which they should be grouped.

• Postcard – One of the most popular options is an 8.5’ x 5.5’ postcard. Please note that postcards that will be mailed need to comply with all current USPS regulations including a blank area for the address information and the barcode.
• 8.5” x 11” sheet or Tri-Panel Brochure – The PDF document will be a bit larger than 8.75″ x 11.25” because it will include the 8.5″ x 11’ size of the document as well as the bleed and crop marks. To be safe, none of the text should be closer than .25″ from the document edge.
• Standard Business Card – The PDF document will be a bit larger than 3.75” x 2.25” since it includes the document size and bleed and crop marks. Plus, the text images should be closer than .125” from the edge of the document unless it is an item that is supposed to bleed off the document.

Also, for even more tips on how to create print-ready files.

Still feel a little unsure of how to create print-ready files? If so, check out our Do’s and Don’ts List for creating print-ready files or feel free to contact us directly!

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Phone: 501-376-2397

The attention of customers is divided each day as they go on social media, check emails and find other ways to consume different media. Cross-media marketing takes all of these various marketing methods into account when designing a good media mix to target and connect with customers that banks want to reach. The various channels of communication are combined to find the most effective balance to reach the customer. In many ways, the media mix is designed so it seems like the bank is everywhere at once. The more places that customers see the marketing message for the bank, the more likely they are to engage with the bank thanks to the unified marketing campaign.

Media Mix For Financial Institutions Targets Your Audience

The media mix in cross-media marketing targets the audience of your financial institution with these components:

• Email marketing combines a low cost with unlimited targeting options to reach customers. In addition, banks can increase their email response rate with generic or personalized urls that create a call to action.
• A recent report shows that 76% of consumers trust direct mail when making a purchase decision. Variable data printing allows banks to personalize their direct mail pieces with different graphics, fonts and colors that grow the direct mail response rate.
• Cross-media marketing efforts can include a variable data map that allows us to map the address of the recipients to their nearest bank branch.
• Consumers spend about a third of their time on social media. Banks can capitalize on the power of social media to effectively target different demographics and create multiple customer lists.
• It’s been reported that 97% of all text messages are opened within three minutes. Banks can use text messaging for instant and effective ongoing customer outreach.

Drip Marketing Campaigns For Banks & Financial Institutions

Drip marketing campaigns for banks and financial institutions are conducted using a series of emails that are sent out on a schedule. Drip marketing campaign emails can be created in advance and then sent out on a schedule determined by the bank. Before starting the drip marketing campaign, it is important to set realistic goals that can be achieved with cross-media marketing. Create content using a media mix that can achieve the desired goals using a call to action in the emails. Banks should be prepared to make necessary changes along the way depending on the rate of response and other key performance indicators.
Put cross-media marketing to work for your bank or financial institution by contacting our expert marketing team today.

Contact Us Now for More Information

Phone: 501-376-2397