Our state’s flagship educational institution, the University of Arkansas at Fayetteville, is constantly devising new ways to market its student initiatives and events. For years now, Magna IV has partnered with the U of A to produce high-quality printed collateral for its academic departments, athletic programs and recruitment efforts. So when the university decided to open a Sam M. Walton College of Business satellite facility, it was a no brainer to turn to its trusted partner Magna IV for help with interior graphics.

Window Cling To Enhance Visual Appearance

The university was initially stumped about what to do with its new space on Main Street in downtown Little Rock and its oversized interior glass wall. It knew it wanted some type of window cling to give the building an enhanced visual appeal. However, it also needed a product that would allow students and passersby to see into the space from the street, both day and night.

Vinyl Window Graphic

The Magna IV team immediately went to work, overseeing the project from start to finish. It used its wide-format printing equipment to create a transparent vinyl window graphic 50-feet-wide by 10-feet-tall image of the downtown Little Rock skyline. It printed the image on clear vinyl, a cost-effective and durable material, to help prevent wear-and-tear and damage from cleanings. Its in-house experts then cut and placed the window cling to ensure a seamless installation. Once complete, the U of A was able to settle into its new space and focus on its mission at hand—attracting and educating the next generation of our state’s business leaders.

Does your business or organization need help creating interior design graphics such as window clings, wall wraps or floor graphics? Read our success stories using the latest printing technology. Contact Magna IV at 800-946-2462 today!

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Phone: 501-376-2397

Salespeople are seen as the front line of sales in a retail business. While they are an important part of informing customers about the products and services offered, convenience store graphics actually greet customers first and can be seen as a silent salesperson. C-store graphics grab the attention of customers and create interest in the products available for purchase. Once the consumer enters the store, floor graphics continue to influence customer buying decisions by leading a person directly to the products or specials businesses want to spotlight in the store. Even though the graphics are directing customers to certain products or sections of the store, the consumers do not feel pressured to make a purchase by an actual salesperson since they are subtly being influenced by custom made graphics and/or a POP display.

C-Store Graphics Benefits

C-store graphics offer multiple benefits to businesses:

• Informative convenience store graphics highlight the many features and benefits of the spotlighted merchandise
• Customers are encouraged to make impulse purchases of items they didn’t even realize they wanted until they viewed them in the store
• Colorful graphics attract the attention of customers and draw them to a display to learn more about the product
• C-store graphics can be updated and changed to reflect products that are popular at certain times of the year instead of being static in nature

Floor Graphics Are Walking Opportunities

As customers walk through the store, take advantage of this marketing opportunity to increase sales. The cost of producing floor graphics to promote a product or company is much smaller in comparison to a traditional billboard. Convenience store graphics that are placed on the floor have the flexibility to be an inexpensive short-term signage solution as well as durable enough to be a long-lasting branding tool. Floor graphics are noticed by customers because they are paying attention to where they are walking in addition to naturally looking down to view what is on the floor in front of them. Making customers focus their attention downward to the floor narrows their attention to the C-store graphics at their feet. This allows the content to have more of an impact and influence the buying decision of consumers.

Put convenience store graphics, AKA “the silent salesperson”, to work for your C-store by contacting our design team today.

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Phone: 501-376-2397

Retail store graphics are an essential part of the marketing efforts that drive sales for retail and convenience stores. Retail graphics and signs help shoppers to better understand the personality of a business and also helps to lead them in making purchases based on the information provided by the signs created by retail printing services. The signs that are displayed in retails stores can drive sales at that particular point in time or they can promote sales and specials that will occur in the near future. There are multiple retail signs that deliver increased sales and the section below shows you how these retail graphics deliver the results you desire.

Types Of Powerful Retail Store Graphics & Signs

Some of the most popular, and powerful, retail store graphics and signs include:

• Point of purchase signs (POP) – This category of retail graphics can include anything from floor graphics that lead the way to certain products, cardboard cutouts that can be placed over merchandise and pop-up banners that show customers where to find certain items. POP signs spotlight promotional items, seasonal merchandise and special deals on certain items.
• Door and window graphics – These graphics are the first thing a customer sees when he or she enters the door of a business. Use this prime opportunity to market current sales and events and to promote special sale hours or display enticing sales copy or keywords.
• Branded ceiling tiles – These custom made tiles can display your logo or the images that brand your product. Colorful and enticing graphics will have customers looking up and receiving your branding message.

Retail Printing Services That Stand Out

Eye catching graphics and signs drive sales in both retail and convenience stores. Professional retail printing services create retail store graphics that attract attention and alert customers to the specials, deals and events stores want to promote to the buying public. Custom made retail graphics tell a story and give the public a better idea of what the store is all about and the services they want to deliver to customers. Retail printing services include the conception of the graphics as well as their creation and installation. All of these elements combine to make graphics and signs that stand out in the marketplace.

Contact us today to learn more about using retail store graphics to drive sales and attract customers to your business.

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Phone: 501-376-2397

Cross media marketing is when multiple media forms are used to promote a marketing message to an audience. For example, your business can take advantage of a direct mail campaign that drives customers to a customized PURL (personalized URL) with a landing page created specifically for each recipient of the direct mail campaign. In addition to the PURL, you will get a coordinating email that contains a web link as well as dashboard reporting. Plus, you can even utilize text messaging if you desire.

Take a look at these four compelling reasons that prove why you need to utilize cross media marketing:

1. Multiple views by consumers increases active audience response
2. Multiple campaign platforms lead to “bundle deals”/a reduction in advertising costs
3. Increased product awareness thanks to exposure in multiple advertising platforms
4. Multi-channel marketing gives double or triple the exposure than the exposure gained by marketing on one platform

Multi-Channel Marketing Benefits

Benefits of using multi-channel marketing include:

• Drive brand consistency – Cross media marketing allow you to use multiple media platforms such as marketing printing services, email marketing and a customized URL at the same time. Creating a cohesive presence among multiple marketing channels builds brand consistency in the eyes of consumers.
• Effective delivery of your message to customers – The goal of any marketing strategy is to find engaging ways to communicate the value of your product or service. Cross media marketing makes it easy to deliver your message across specific channels that make sense for your customers. Once you determine the proper marketing channels, branding elements such as targeted emails, printed content, text messages and personalized URLs can be used to reach your target audience.

Marketing Printing Services With Magna IV

Marketing printing services are a proven way to reach a mass audience, The experienced design and production staff at Magna IV use the latest technology to create a printed piece that can easily be translated to an online presentation, at a personalized URL, while providing consistent branding across multiple marketing platforms. The future of marketing is here today and it is known as multi-channel marketing, Reach a larger audience with cross media marketing that targets your audience without being so spread out that your brand identity gets lost in the delivery of your marketing message.

Contact us for more information about saving money while expanding your advertising reach with cross media marketing.

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Phone: 501-376-2397

It is obvious to say that, if you are organizing and executing an event, you want people to show up for the event. One of the first steps you can take to win big is having event signage professionally made to promote the event to the public. Event banners and signs can be designed and manufactured in various shapes and sizes so they can easily be placed indoors and outdoors. One of the best materials for making banners for special events is vinyl. Vinyl banners are made of quality materials that remain durable in any kind of weather. Event signage helps you to brand your event, attract customers and create word of mouth for the event.

Event Banners And Signs Tips

Interested in having event banners and signs created? Keep these helpful tips in mind!

• Make sure the banners and signs are aesthetically pleasing. The design needs to be attractive to the public. This means attention must be paid to every detail on the sign from the colors to the images, font and logo.
• The banner should be specific to the event. Don’t waste valuable sign space to include information not related to the event. Make sure the banner relates to the theme of the event in order to attract your audience of choice. The people that are interested in the event want information connected to the event being promoted.
• Don’t overload the audience with too much information. Overcrowding with too much information can make people turn away from the banner. Too much text and images can be very distracting to the audience.

Get Event Signage Solutions From Magna IV

Magna IV specializes in event signage solutions for events of any size that are organized and executed by companies in any business sector. Our expert team discusses your vision for the design of the banner as well as the information you want to include on the sign. Once the design of the event banners and signs is approved, our experienced team manufactures them to your specifications. We also professionally install them to ensure they are visible to the public and that they will remain secure in any type of weather.

Put event banners and signs to work for you by contacting our experienced design and installation team today.

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Phone: 501-376-2397