No matter what type of business you operate, it is not easy to create customer awareness using traditional advertising techniques. Businesses need to find a way to be “top of mind” when it comes to customer awareness about their products and services. This is where custom vehicle graphics come into play to create an effective advertising presence. Vehicle graphics for advertising purposes has the ability to reach a large daily audience while also offering a low investment rate compared to other types of advertising. A study by the Outdoor Advertising Association of America shows advertising with car graphics or wraps will increase the name recognition of a company up to fifteen times more than other forms of advertising. Plus, the same study said one custom vehicle graphic can produce between 30,000-70,000 impressions per day.

Car Decals & Vinyl Graphics vs Other Advertising Methods:

Now that you know some of the reasons why car decals and vehicle graphics for advertising your business is so effective, here is a look at the benefits of car decals over other advertising methods:

• Car decals work 24/7 to deliver your message. Whether your fleet vehicles are on the road or simply parked in your company lot after hours, a car graphic or partial wrap is always visible and always promoting your marketing message.
• Car decals, partial wraps and full wraps will reach more consumers. A study by the Outdoor Advertising Association of America shows car decals and wraps reach more consumers, at a lower cost per thousand impressions than other outdoor advertising, at around $.04 per thousand impressions.
• Mobile advertising often reaches consumers that are not exposed to more traditional forms of advertising such as TV, newspapers and radio.
• Auto decals travel to different areas of the city and the average vehicle, that is driven 15,000 miles per year, will pass in front of 9-million other vehicles.

Fleet Graphics: Tips For Effective Marketing And Branding

An important part of using a fleet graphics and wraps to advertise your business is following these tips to effectively market and brand your business:

• Limit the advertising copy on your fleet graphics – Bullet points and and lists have no place on custom fleet graphics. Effective advertising copy only needs essential information such as the name of the company, a tagline and the website address. Any other copy serves no other purpose than being information overload.
• Make your design stand out rather than fit in – While the information listed above is important, there is no reason for the information design to be too colorful or over the top. By eliminating too much color and visual noise, a greater impact can be made because other drivers can actually read and remember the information conveyed by the fleet graphic or wrap. The simplicity of the design stands out among the visual clutter on other vehicles.

If you are ready to put effective fleet wrap advertising to work for your business, call us at 501-376-2397.

Contact Us Now for More Information

Phone: 501-376-2397

What is offset printing? What is digital printing? Are there differences between the two methods?

Offset printing uses plates to transfer an image onto a rubber “blanket”. The image is then rolled onto the printing surface. The reason it is called “offset” is because the ink is not transferred directly onto the paper. It has to be transferred. Offset printing is a good option when larger quantities need to be printed.

Instead of using plates, digital printing uses ink jet printing and lasers. The image is sent directly to the printer using digital files like a PDF or graphics from Illustrator. Money and time is saved because there is no need for a printing plate. Digital printing is the best option for lower print quantities. Plus, digital printing has variable data capacity which means items such as individual names and addresses can be placed on each piece.

What Is Offset Printing & The Advantages

Offset printing transfers ink from a printing plate onto a rubber sheet. The ink is then rolled onto/physically transferred onto a printing material. While this printing method is older than digital printing, there are many advantages to this method:

• It has the ability to print larger quantities at a more cost effective price
• Because larger quantities are often printed using this method, the price becomes lower as the number of pieces that are printed increases
• Exceptional printing detail with the ability to use special custom inks during the printing process
• The ability to print your materials using a wide variety of paper types as well as custom finishes

What is Digital Printing & The Advantages

Digital printing is a technique where digital-based images are directly printed onto media such as paper, canvas and cardstock. There is no need for a printing plate since digital files from desktop publishing files or a PDF can be sent directly to a digital printing press. The advantages of digital printing include:

• Lower start-up cost since digital printing usually involves shorter print runs
• You can print only the amount of pieces you need instead of having to produce a minimum print run number
• Digital printing offers variable data capacity which means your print piece can include different names, addresses, copy and numbers on each piece that is printed
• Faster turnaround time since there are no printing plates that need to be created

Now that you know the differences of offset printing vs, digital printing, contact us at 501-376-2397 to determine which option is right for you.

Contact Us Now for More Information

Phone: 501-376-2397

Fleet graphics and wraps are a powerful branding tool for local businesses and franchises. A recent study showed that one vehicle wrapped in fleet graphics can generate up to 70,000 impressions/views per day. This cost effective advertising solution delivers your message to a mass audience each day. Our innovative commercial printing services create custom made fleets wraps that spotlight more than just your business name. Fleet graphics deliver a marketing message and brand your company thanks to eye catching graphics and repeat exposure to consumers driving on the road on a daily basis. Vehicle wraps transform your fleet from ordinary company vehicles to a dynamic 24/7 advertising force spotlighting your business.

Fleet Wraps & Graphics Benefits:

Fleet wraps and graphics offer a number of benefits including:

• Mobile advertising opportunity – Billboards do not offer the mobile advertising opportunities of vehicle wraps. Travel the major highways or drive to the neighborhoods where your customers live, work and play.
• Wide reach – Fleet wraps, featuring dynamic graphics, reach a wide range of consumers. A person not in the market for your services today might contact you in the future because of the impression made by your fleet graphics. The graphics featured on vehicles play a big part in the spending decisions made by consumers.
• Cost effective – Radio and TV ads reach a large audience but have a limited life. You will need to update your copy or purchase a new ad schedule. Fleet wraps save money in the long run thanks to the one time cost for the design and placement of the graphics.

Commercial Printing Services

We are the leading provider of commercial printing services and are experts in the field of fleet graphics and wraps for businesses ranging from big franchises to “mom and pop shops”. Fleet wraps serve the dual purpose of protecting your vehicles from dings and scratches as well as branding your fleet and serving as a mobile marketing force that spreads your business message in the areas you target on a daily basis. Put our commercial printing services to work for your fleet. Whether the vehicles are parked in front of your business, where you are having lunch or in front of your house, a custom designed and created vehicle wrap makes an impression that consumers won’t forget.

Discover more about the branding power of fleet graphics and wraps by calling us today.

Contact Us Now for More Information

Phone: 501-376-2397