First impressions matter

Seven seconds. That’s all it takes to make a first impression. With interior design graphics, businesses can quickly capture customers’ attention while making a positive—and lasting—impact.

Considering transforming your business or organization’s look? Here’s how interior design graphics can help:

  • Foster an engaging and memorable customer experience
  • Build brand recognition and loyalty
  • Offer eye-catching design with long-term durability
  • Give spaces a more professional experience
  • Use for quick room refreshes or full office or home revamps
  • Install, update or add new designs quickly and affordably

Wall wraps, wall murals, custom wallpaper, wide format

Ready to maximize your real estate? Magna IV can design, fabricate and install custom interior design graphics for commercial and residential projects of any size or scope. We proudly offer:

  • Wall Wraps & Murals
  • Custom Wallpaper
  • Repositionable Wall Graphics
  • Repositionable Magnetic Signage
  • Acrylic Signage
  • Vinyl Signage
  • Adhesive Dry Erase
  • Stretch Canvas Prints
  • Lobby Signage
  • Dimensional Signs
  • Dimensional Lettering
  • Custom Cut Lettering
  • Standoff Mounted Signs
  • Floor Graphics
  • Window Clings & Decals
  • Exhibits & Displays
  • Storefront Graphics

For more information or to request a quote for services, contact us at 800-946-2462 today!

Wall Wraps, Wall Murals, Custom Walpaper, Lobby Signage, Vinyl Signage

Custom vinyl wall wraps bring color and excitement to Small Bites Pediatric Dentistry’s new lobby

Wall wraps, wall murals, custom wallpaper, wide format

Eye-catching window graphics, wall murals and signage help boost foot traffic to the Arkansas State Park Visitors Center

Top marketing trends of 2018

Direct Mail, Cross-Media Marketing, email marketing, packaging, marketing campaign

Is 2018 the year to finally invest your company’s time and advertising budget in that new social media platform? Or, would you be better served to go with a multi-faceted print campaign? To help businesses decipher what tactics they should embrace (or ignore) in 2018, we’ve put together a cheat sheet with the top marketing trends of the New Year:

1. Big data: With big data, it’s easy to uncover information about customers’ likes, purchase histories, search habits and more. Thanks to affordable online tools, businesses can now mine these data sets, cross-reference them with external data and provide customers with more personalized content.

2. Direct mail: Despite common preconceptions, young and old customers alike continue to prefer physical mail. Companies can now use data lists (e.g., big data) to target and personalize mail pieces to yield response rates of up to 20 percent.

3. Social influencers: When making a purchase or planning an experience, today’s customers often look to social media influencers. By partnering with popular figures on YouTube, Facebook or Instagram, companies can directly (and affordably) connect with their target audiences.

4. Email marketing: When it comes to email marketing, personalization and tracking are key. Businesses should tailor their communications to specific customers with personalized landing pages or coupon codes to receive significantly higher click and open rates. But they must monitor, measure and tweak to reap continued positive benefits.

5. Packaging: Eye-catching packaging can mean the difference between customers buying or skipping over a certain product or brand. Companies can use different print techniques (e.g, UV), coatings, inks, materials and colors to better attract customers and, in turn, boost sales.

Need help creating and executing a successful marketing campaign? Contact the Magna IV team today at 800-946-2462!

Magna IV Happy Holidays

Magna IV Christmas Tree

Magna IV Happy Holidays

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60 Years Later: Honoring the Little Rock Nine

honoring-the-little-rock-nine

September 25, 1957 marked a pivotal moment in the Civil Rights Movement. That morning, despite mob violence and protests, nine black students integrated Little Rock Central High School (LRCHS). 60 years later, the community joined together to honor the “Little Rock Nine” and their heroic actions with an event, “Reflections on Progress.”

honoring-the-little-rock-nine

A few weeks prior, Magna IV was contacted by the City of Little Rock and LRCHS to create a sign for the commemorative event. Initially, the city wanted to create a large banner that would be displayed in the school’s auditorium. But Magna IV knew it could amplify the impact. So it devised an innovative solution using its magnetic sign system. The team produced four eight-by-eight two-board base panels with a magnetic photo layer to create a full panoramic stage backdrop of the school’s exterior. Made with highly-durable materials, inks and permanence in mind, this sign will continue can be used by the city and school for many years to come. Magna IV was proud to play a small part in this historic event.

honoring-the-little-rock-nine

Brand-New UV Menus for Dave & Buster’s

Brand-New UV Menus for Dave & Buster’s

Dave & Buster’s is known for more than its in-store arcade games, bars and sports watching opportunities. Customers also love its chef-crafted food and innovative cocktails. With new menu items being added all the time, the national chain relies on its long-time printing partner, Magna IV, to produce menus about three times a year. In the past, Magna IV printed the menus on paper. But with Dave & Buster’s heavy foot traffic, the stores needed something more durable. So, Magna IV decided to print on synthetic material. Yet, the ink still wasn’t holding up enough to meet the chain’s growing customer base.

Brand-New UV Menus for Dave & Buster’s

That’s when Magna IV decided to invest in ultra-violet (UV) printing. Unlike conventional offset printing, UV ink dries immediately. Magna IV can take Dave & Buster’s menus straight from the press to the cutter—saving significant time during production. It is also able to add specialty coatings like reticulation to add contrast and prevent fingerprints and smudging. It can now make photos “pop” by adding texture to menu items, such as salt on the rim of a margarita glass or ice in a craft cocktail.

With everything done in house, Magna IV is able to save Dave & Buster’s both time and money on its menus. And because the skilled team at Magna IV handles everything from set up to quality control to fulfillment, Dave & Buster’s can rest easy knowing their stores and customers will receive the best quality product possible.

Want more info about UV printing? Contact Magna IV at 800-946-2462 or read more here.

5 Reasons to Choose Direct Mail

5-Reasons-to-Choose-Direct-Mail

From email promotions to Facebook ads, there’s no question the Internet plays a prominent role in today’s marketplace. But, the value of traditional mail shouldn’t be understated. When executed properly, a direct mail campaign can be an extremely effective marketing solution. Here are five reasons why:

1. It’s easy to target: By segmenting mailing lists, businesses can tailor their communications and focus their marketing budgets on those most likely to respond.

2. It can be customized: Direct mail can be tailored to include customers’ names and personal information, ensuring greater response and purchase rates.

3. It’s versatile: With direct mail, there’s no shortage of eye-catching creative options. Businesses can choose from a variety of formats and modify materials to best meet their marketing budget and goals.

4. It’s the preferred form of communication: Customers, both young and old, continue to prefer physical mail. In fact, a recent study showed 87% of millennials like receiving direct mail and 77% pay attention to its advertising.

5. It’s a good return on investment: Direct mail is quick to create and, with the right combination of targeting and personalization, can yield response rates of up to 20 percent.

Ready to start your next campaign? Magna IV’s direct mailing services include:

• Pre-Sort Standard
• First Class
• Non-Profit
• Every Door Direct Mail
• List Procurement
• Inkjet Envelopes
• Inserting
• Tabbing
• Mail Tracking
• List Segmentation

Contact Magna IV at 800-946-2462 or magna4.com today!

Branding 101

To brand or not to brand? That is the question. Micah Whitfield, Magna IV’s director of business development in Northwest Arkansas, recently shared how both green and established companies can use proven branding techniques to ensure long-term marketing success. Check out his expert advice from the Northwest Arkansas Business Journal below:

Branding, is it really worth it? The short answer is yes. Where it gets tricky is figuring out how much to invest in your business’ brand activation strategy. Whether you’re a large corporation or mom-and-pop shop, you know you’ll need to gain consumers’ trust so they’ll purchase your products and services. But you’ll also need a game plan for retaining that trust, and consumers’ short attention spans, in order to ensure long-term marketing success. In today’s ever-evolving media market, there’s no magic formula. However, there are several tried-and-true “bargain branding” rules that every business should follow.

Build brand loyalty: When it comes to branding, authenticity is key. Give consumers an opportunity to get the “real” experience behind your product or service through promotional marketing. Try to peak and maintain customers’ interest by offering product samples, loyalty programs, point-of-sale displays or free branded items. Promotional marketing can be modified to fit any budget, and the collateral can be used in multiple contexts—from trade shows to direct mail campaigns. Snap-on, which designs, manufactures and markets high-end tools and equipment, is a prime example of how promotional marketing can lead to increased brand loyalty and, in turn, increased sales. It often uses print discount coupons, direct mail offers, event promotions and eye-catching displays to boost recognition—and purchases—of new equipment lines.

Stay consistent, yet flexible: You’ve successfully secured your customers’ loyalty. Now, it’s time to deliver the same great customer experience while keeping things fresh to sustain their fleeting attention spans. This can easily be accomplished by telling your brand’s story through different mediums, adjusting sales tactics or modifying communications channels based on customers’ feedback. With more than 90 restaurant locations across the U.S., Dave & Buster’s is the epitome of an American business that has been able to maintain its iconic brand, yet still mix things up for its constantly evolving customer base. Through its online marketing portal, Dave & Buster’s stores are able to access and order the same print collateral, large-scale displays and seasonal promotions. So, whether a customer walks into a Dave & Buster’s in Tulsa or Kansas City, they know they’ll have a consistently fun experience every time they visit.

Utilize real estate: If there’s an opportunity to share your brand, take advantage of it. Utilize all your available real estate—from creating a cover photo for your business’ Facebook page to adding point-of-purchase displays to utilizing fleet graphics on company vehicles. The more customers see your brand, the more likely they are to recognize and be loyal to it. It’s relatively cost effective to add branding to your businesses’ real estate, and it’s an easy way to remind customers why they should choose your products or services. Take, as a real-world example, Mars Inc.’s recent use of branding in its new office building in Rogers. It created different “themed” rooms with the company’s world-class brands, complete with product samples, to engage clients and employees. For just a small investment—in this case, in branded wall graphics—Mars was able to reap a large return in impact.

There will always be new trends or suggestions to follow when it comes to brand activation strategies. But if you follow the “bargain branding” basics—building brand loyalty, staying consistent and taking advantage of all available real estate—your business will continue to see marketing results. 

Expanding into Northwest Arkansas

As the home of three Fortune 500 companies—Walmart, Tyson and J.B. Hunt —Northwest Arkansas has become one of the fastest growing regions in the country. Over the last few years, Magna IV has steadily built its presence and client roster in the region, serving national accounts including ConAgra, the University of Arkansas, Mars Brands, Umarex and more.

To help us manage our growing presence, we’ve brought on Micah Whitfield to serve as our director of business development. With more than 35 years of experience in print, marketing and sales, he will help Magna IV’s existing and future clients implement innovative solutions, such as online marketing portals, to streamline their ordering and procurement needs.

Check out Micah’s spotlight as a “Mover & Shaker” in Arkansas Business, and join us in welcoming him to the team!

Micah Whitfield