How to Create a Winning Trade Show Display

Trade Show, Custom Shelves, Eye Catching Graphic

Magna IV built custom shelves and added eye-catching graphic elements to a trade show booth for ICPG—all on flame-retardant foam core walls!

Your pitch is ready, and you’re all set to network at an upcoming trade show. But, is your booth eye-catching enough to stand out from the hundreds of other attendees? To help put your business over the edge, Magna IV is offering its tips to creating a winning trade show display:

  • Decide on your audience: The first step to creating an effective display? Determining your target demographic. Review the list of conference attendees and narrow in on those who would most benefit from your products or services. This will help you decide how to showcase your brand or tailor your sales pitch.
  • Amp up your visibility: Attendees will be confronted with hundreds, if not thousands, of booths at a trade show. That’s why it’s important to make a strong first impression. Place your company name or logo in a prominent position and add a tagline so people are able to quickly understand what you do.
  • Keep it simple: No one has the time to read panels of promotional materials. Skip the text-heavy display and instead opt for concise messages in a bold, easy-to-read font with high-quality graphics.
  • Create an experience: Make it easy for attendees to easily see the benefits of your products or services. Use touch screens, provide demonstrations or add easy-to-reach shelves with different items to spark engagement with new business prospects.
  • Expand your reach: The show’s over, but you want your company to remain at the top of prospects’ minds. Offer branded items, samples or promotional giveaways so attendees remember your business the next time they need to place an order.

Magna IV has the capabilities to help any business create a memorable display. Contact us at 800-946-2462.

Custom Modular signage, Trade Show Custom

Magna IV printed and shipped custom modular signage systems to nearly 30 Gold’s Gym locations nationwide.

foam core, custom shelving, unique display, cost-effective, trade show booth

Magna IV printed directly onto foam core for a cost-effective trade show booth with custom shelving and unique display features.

5 Reasons Why Signage Works

Signage is often called one of the most powerful forms of advertising. And it’s no wonder why. When executed properly, signs help companies improve their visibility and grab customers’ attention 24/7, 365 days a year. Here are five reasons why signage works:

1. It’s cost effective: According to the Small Business Administration, signage has significantly lower cost-per-thousand views than traditional advertising methods like TV, print or radio ads. Thanks to innovative tools like the Magna IV Magnetic Sign System, companies can now update their signage displays with new promotions, specials or events within minutes.

Magnetic Sign System, Large format printing, signage

The Magna IV Magnetic Sign System allows McClure Fitness to regularly update customers on its class offerings and boutique specials.

2. It helps businesses stand out in the crowd: Every day while shopping, customers are flooded with hundreds of options. Whether businesses choose illuminated exterior signs, special interior displays or fleet graphics, signage is an easy way to distinguish their products or services from the competition.

large format printing, signage, banners

A staircase banner encourages shoppers to stop by Dave & Buster’s for food, games and fun.

3. It reinforces companies’ brands: Multiple reports show customers are more likely to buy from a business they recognize. With signage, businesses can achieve the repeated, long-term exposure needed to reinforce their brands and boost customer loyalty.

yard signs, event signage

Yard signs help promote the National Kidney Foundation’s mission and encourage donor support.

4. It helps drive foot traffic: Customers often report stopping into a shop, restaurant or service-related businesses because of signage. In fact, a FedEx study confirmed nearly eight in ten consumers decided to enter a store based on its signs.

banners, exterior signage, large format printing

Outdoor vinyl signage drives customers to Arvest Bank’s various branch locations.

5. It helps boost sales: Signage is a quick way for businesses to increase sales without making a huge inve Industry sources show a new sign, banner or yard sign can help boost companies’ sales by more than 15 percent.

acrylic signage, interior design graphics

An acrylic sign welcomes patients to Small Bites Pediatric Dentistry’s brand-new office.

Need help creating attention-grabbing signage? Contact Magna IV at 800-946-2462 today!

First impressions matter

design graphics

Seven seconds. That’s all it takes to make a first impression. With interior design graphics, businesses can quickly capture customers’ attention while making a positive—and lasting—impact.

Considering transforming your business or organization’s look? Here’s how interior design graphics can help:

  • Foster an engaging and memorable customer experience
  • Build brand recognition and loyalty
  • Offer eye-catching design with long-term durability
  • Give spaces a more professional experience
  • Use for quick room refreshes or full office or home revamps
  • Install, update or add new designs quickly and affordably

Wall wraps, wall murals, custom wallpaper, wide format

Ready to maximize your real estate? Magna IV can design, fabricate and install custom interior design graphics for commercial and residential projects of any size or scope. We proudly offer:

  • Wall Wraps & Murals
  • Custom Wallpaper
  • Repositionable Wall Graphics
  • Repositionable Magnetic Signage
  • Acrylic Signage
  • Vinyl Signage
  • Adhesive Dry Erase
  • Stretch Canvas Prints
  • Lobby Signage
  • Dimensional Signs
  • Dimensional Lettering
  • Custom Cut Lettering
  • Standoff Mounted Signs
  • Floor Graphics
  • Window Clings & Decals
  • Exhibits & Displays
  • Storefront Graphics

For more information or to request a quote for services, contact us at 800-946-2462 today!

Wall Wraps, Wall Murals, Custom Walpaper, Lobby Signage, Vinyl Signage

Custom vinyl wall wraps bring color and excitement to Small Bites Pediatric Dentistry’s new lobby

Wall wraps, wall murals, custom wallpaper, wide format

Eye-catching window graphics, wall murals and signage help boost foot traffic to the Arkansas State Park Visitors Center

Top marketing trends of 2018

Direct Mail, Cross-Media Marketing, email marketing, packaging, marketing campaign

Is 2018 the year to finally invest your company’s time and advertising budget in that new social media platform? Or, would you be better served to go with a multi-faceted print campaign? To help businesses decipher what tactics they should embrace (or ignore) in 2018, we’ve put together a cheat sheet with the top marketing trends of the New Year:

1. Big data: With big data, it’s easy to uncover information about customers’ likes, purchase histories, search habits and more. Thanks to affordable online tools, businesses can now mine these data sets, cross-reference them with external data and provide customers with more personalized content.

2. Direct mail: Despite common preconceptions, young and old customers alike continue to prefer physical mail. Companies can now use data lists (e.g., big data) to target and personalize mail pieces to yield response rates of up to 20 percent.

3. Social influencers: When making a purchase or planning an experience, today’s customers often look to social media influencers. By partnering with popular figures on YouTube, Facebook or Instagram, companies can directly (and affordably) connect with their target audiences.

4. Email marketing: When it comes to email marketing, personalization and tracking are key. Businesses should tailor their communications to specific customers with personalized landing pages or coupon codes to receive significantly higher click and open rates. But they must monitor, measure and tweak to reap continued positive benefits.

5. Packaging: Eye-catching packaging can mean the difference between customers buying or skipping over a certain product or brand. Companies can use different print techniques (e.g, UV), coatings, inks, materials and colors to better attract customers and, in turn, boost sales.

Need help creating and executing a successful marketing campaign? Contact the Magna IV team today at 800-946-2462!

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Magna IV Christmas Tree

Magna IV Happy Holidays

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Digital Storefront, Print on Demand

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60 Years Later: Honoring the Little Rock Nine

honoring-the-little-rock-nine

September 25, 1957 marked a pivotal moment in the Civil Rights Movement. That morning, despite mob violence and protests, nine black students integrated Little Rock Central High School (LRCHS). 60 years later, the community joined together to honor the “Little Rock Nine” and their heroic actions with an event, “Reflections on Progress.”

honoring-the-little-rock-nine

A few weeks prior, Magna IV was contacted by the City of Little Rock and LRCHS to create a sign for the commemorative event. Initially, the city wanted to create a large banner that would be displayed in the school’s auditorium. But Magna IV knew it could amplify the impact. So it devised an innovative solution using its magnetic sign system. The team produced four eight-by-eight two-board base panels with a magnetic photo layer to create a full panoramic stage backdrop of the school’s exterior. Made with highly-durable materials, inks and permanence in mind, this sign will continue can be used by the city and school for many years to come. Magna IV was proud to play a small part in this historic event.

honoring-the-little-rock-nine

Brand-New UV Menus for Dave & Buster’s

Brand-New UV Menus for Dave & Buster’s

Dave & Buster’s is known for more than its in-store arcade games, bars and sports watching opportunities. Customers also love its chef-crafted food and innovative cocktails. With new menu items being added all the time, the national chain relies on its long-time printing partner, Magna IV, to produce menus about three times a year. In the past, Magna IV printed the menus on paper. But with Dave & Buster’s heavy foot traffic, the stores needed something more durable. So, Magna IV decided to print on synthetic material. Yet, the ink still wasn’t holding up enough to meet the chain’s growing customer base.

Brand-New UV Menus for Dave & Buster’s

That’s when Magna IV decided to invest in ultra-violet (UV) printing. Unlike conventional offset printing, UV ink dries immediately. Magna IV can take Dave & Buster’s menus straight from the press to the cutter—saving significant time during production. It is also able to add specialty coatings like reticulation to add contrast and prevent fingerprints and smudging. It can now make photos “pop” by adding texture to menu items, such as salt on the rim of a margarita glass or ice in a craft cocktail.

With everything done in house, Magna IV is able to save Dave & Buster’s both time and money on its menus. And because the skilled team at Magna IV handles everything from set up to quality control to fulfillment, Dave & Buster’s can rest easy knowing their stores and customers will receive the best quality product possible.

Want more info about UV printing? Contact Magna IV at 800-946-2462 or read more here.

5 Reasons to Choose Direct Mail

5-Reasons-to-Choose-Direct-Mail

From email promotions to Facebook ads, there’s no question the Internet plays a prominent role in today’s marketplace. But, the value of traditional mail shouldn’t be understated. When executed properly, a direct mail campaign can be an extremely effective marketing solution. Here are five reasons why:

1. It’s easy to target: By segmenting mailing lists, businesses can tailor their communications and focus their marketing budgets on those most likely to respond.

2. It can be customized: Direct mail can be tailored to include customers’ names and personal information, ensuring greater response and purchase rates.

3. It’s versatile: With direct mail, there’s no shortage of eye-catching creative options. Businesses can choose from a variety of formats and modify materials to best meet their marketing budget and goals.

4. It’s the preferred form of communication: Customers, both young and old, continue to prefer physical mail. In fact, a recent study showed 87% of millennials like receiving direct mail and 77% pay attention to its advertising.

5. It’s a good return on investment: Direct mail is quick to create and, with the right combination of targeting and personalization, can yield response rates of up to 20 percent.

Ready to start your next campaign? Magna IV’s direct mailing services include:

• Pre-Sort Standard
• First Class
• Non-Profit
• Every Door Direct Mail
• List Procurement
• Inkjet Envelopes
• Inserting
• Tabbing
• Mail Tracking
• List Segmentation

Contact Magna IV at 800-946-2462 or magna4.com today!