Signage is often called one of the most powerful forms of advertising. And it’s no wonder why. When executed properly, signs help companies improve their visibility and grab customers’ attention 24/7, 365 days a year. Here are five reasons why signage works:

1. It’s cost effective: According to the Small Business Administration, signage has significantly lower cost-per-thousand views than traditional advertising methods like TV, print or radio ads. Thanks to innovative tools like the Magna IV Magnetic Sign System, companies can now update their signage displays with new promotions, specials or events within minutes.

The Magna IV Magnetic Sign System allows McClure Fitness to regularly update customers on its class offerings and boutique specials.

2. It helps businesses stand out in the crowd: Every day while shopping, customers are flooded with hundreds of options. Whether businesses choose illuminated exterior signs, special interior displays or fleet graphics, signage is an easy way to distinguish their products or services from the competition.

A staircase banner encourages shoppers to stop by Dave & Buster’s for food, games and fun.

3. It reinforces companies’ brands: Multiple reports show customers are more likely to buy from a business they recognize. With signage, businesses can achieve the repeated, long-term exposure needed to reinforce their brands and boost customer loyalty.

Yard signs help promote the National Kidney Foundation’s mission and encourage donor support.

4. It helps drive foot traffic: Customers often report stopping into a shop, restaurant or service-related businesses because of signage. In fact, a FedEx study confirmed nearly eight in ten consumers decided to enter a store based on its signs.

Outdoor vinyl signage drives customers to Arvest Bank’s various branch locations.

5. It helps boost sales: Signage is a quick way for businesses to increase sales without making a huge inve Industry sources show a new sign, banner or yard sign can help boost companies’ sales by more than 15 percent.

An acrylic sign welcomes patients to Small Bites Pediatric Dentistry’s brand-new office.

Need help creating attention-grabbing signage? Contact Magna IV at 800-946-2462 today!

Is 2018 the year to finally invest your company’s time and advertising budget in that new social media platform? Or, would you be better served to go with a multi-faceted print campaign? To help businesses decipher what tactics they should embrace (or ignore) in 2018, we’ve put together a cheat sheet with the top marketing trends of the New Year:

1. Big data: With big data, it’s easy to uncover information about customers’ likes, purchase histories, search habits and more. Thanks to affordable online tools, businesses can now mine these data sets, cross-reference them with external data and provide customers with more personalized content.

2. Direct mail: Despite common preconceptions, young and old customers alike continue to prefer physical mail. Companies can now use data lists (e.g., big data) to target and personalize mail pieces to yield response rates of up to 20 percent.

3. Social influencers: When making a purchase or planning an experience, today’s customers often look to social media influencers. By partnering with popular figures on YouTube, Facebook or Instagram, companies can directly (and affordably) connect with their target audiences.

4. Email marketing: When it comes to email marketing, personalization and tracking are key. Businesses should tailor their communications to specific customers with personalized landing pages or coupon codes to receive significantly higher click and open rates. But they must monitor, measure and tweak to reap continued positive benefits.

5. Packaging: Eye-catching packaging can mean the difference between customers buying or skipping over a certain product or brand. Companies can use different print techniques (e.g, UV), coatings, inks, materials and colors to better attract customers and, in turn, boost sales.

Need help creating and executing a successful marketing campaign? Contact the Magna IV team today at 800-946-2462!

September 25, 1957 marked a pivotal moment in the Civil Rights Movement. That morning, despite mob violence and protests, nine black students integrated Little Rock Central High School (LRCHS). 60 years later, the community joined together to honor the “Little Rock Nine” and their heroic actions with an event, “Reflections on Progress.”

A few weeks prior, Magna IV was contacted by the City of Little Rock and LRCHS to create a sign for the commemorative event. Initially, the city wanted to create a large banner that would be displayed in the school’s auditorium. But Magna IV knew it could amplify the impact. So it devised an innovative solution using its magnetic sign system. The team produced four eight-by-eight two-board base panels with a magnetic photo layer to create a full panoramic stage backdrop of the school’s exterior. Made with highly-durable materials, inks and permanence in mind, this sign will continue can be used by the city and school for many years to come. Magna IV was proud to play a small part in this historic event.