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How Do I Make Print-Ready Files?
/in Uncategorized /by Magna IVPrint ready files save you time and allow your print project to be produced in a fast and efficient manner. One of the first steps in making a print ready file is creating a print ready PDF with some of the most commonly used design programs.
It’s an easy process using Adobe PDF Preset (in InDesign or Illustrator) or Conversion Settings (in the Adobe PDF menu that is available in many apps). The settings also have an impact on the size of the PDF file that will be created:
In addition, print layouts can be converted to print ready files using such programs as InDesign, Illustrator and Photoshop. Print layouts can be converted into a PDF from a word document in Windows or using the Acrobat tab in MacOS.
Design Program Settings For Print-Ready PDFs
Follow the steps listed below to create a print-ready PDF:
Popular Print Layouts
Not all PDFs are created alike which means there are different layouts available to you. Each print layout listed below requires a high-resolution PDF with crops and bleed for it to be ready to use as a print ready file. In addition, two-sided postcards or sheets need to be sent as a two page PDF or simply as two separate PDF documents that are labeled in the manner in which they should be grouped.
Also, for even more tips on how to create print-ready files.
Still feel a little unsure of how to create print-ready files? If so, check out our Do’s and Don’ts List for creating print-ready files or feel free to contact us directly!
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Phone: 501-376-2397
Strategic Direct Mail For The Holidays That Work
/in Uncategorized /by Magna IVAs hard as it is to believe, the holidays are upon us which also means direct mail is an ideal option to deliver your marketing message. Consumers make it a habit to check their mail during the holiday season for discounts, promotions and information that arrives during this busy time of the year. Take advantage of the power of direct mail by following the tips below:
Holiday Direct Mail Marketing Ideas
Make your holiday direct mail marketing ideas work by using these ideas:
Eye-Catching Direct Mail Campaign
Direct mail campaigns work best when they have an eye-catching design that makes the piece stand out from regular, daily mail. Use direct mail pieces with colorful graphics and text to get the attention of consumers. Direct mail with personalized messages helps people notice your marketing materials. Utilizing an eye-catching design for your direct mail campaign offer works best during the holidays because consumers are looking for special offers that help them save money or get something free with their purchase. Getting the attention of consumers is a key first step that is accomplished by eye-catching direct mail campaign materials.
Increase your marketing reach this holiday season with strategic direct mail materials. Contact our experienced team about designing and executing your holiday direct mail campaign.
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Phone: 501-376-2397
How Cross-Media Marketing For Banks Connects With Customers
/in Uncategorized /by Magna IVThe attention of customers is divided each day as they go on social media, check emails and find other ways to consume different media. Cross-media marketing takes all of these various marketing methods into account when designing a good media mix to target and connect with customers that banks want to reach. The various channels of communication are combined to find the most effective balance to reach the customer. In many ways, the media mix is designed so it seems like the bank is everywhere at once. The more places that customers see the marketing message for the bank, the more likely they are to engage with the bank thanks to the unified marketing campaign.
Media Mix For Financial Institutions Targets Your Audience
The media mix in cross-media marketing targets the audience of your financial institution with these components:
Drip Marketing Campaigns For Banks & Financial Institutions
Drip marketing campaigns for banks and financial institutions are conducted using a series of emails that are sent out on a schedule. Drip marketing campaign emails can be created in advance and then sent out on a schedule determined by the bank. Before starting the drip marketing campaign, it is important to set realistic goals that can be achieved with cross-media marketing. Create content using a media mix that can achieve the desired goals using a call to action in the emails. Banks should be prepared to make necessary changes along the way depending on the rate of response and other key performance indicators.
Put cross-media marketing to work for your bank or financial institution by contacting our expert marketing team today.
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Phone: 501-376-2397
Why Are Marketing Portals Vital For Consistent Branding?
/in Uncategorized /by Magna IVWhen it comes to promoting a business, the marketing message needs to be consistent to avoid any customer confusion. Online marketing portals help your business achieve consistent branding by allowing you to order all of your print and marketing materials in one location.
Branding is what identifies your goods and services from the goods and services of other companies. Branding gives you a distinct identity in the eyes of consumers and makes you top of mind to customers. Marketing portals allow you to customize and order all of your online and print materials from one convenient location. By using the same location to create and order these materials, the web-to-print process ensures that the same colors, logos, and dimensions are used for all of the materials which provide a level of consistency to the finished product.
How Online Marketing Portals Function
Take a look below to see how online marketing portals function:
Web-To-Print Digital Storefronts Save Time And Money
Web-to-print digital storefronts save time and money by offering centralized billing and reporting. This allows online marketing portal users to view the project cost as well as the expected time frame before the final product is ready to ship. Marketing portals also allow companies the chance to edit or customize materials, along with ordering inventory, within the portal. This step saves valuable time as all tasks can be accomplished in the online marketing portal instead of being routed to another department before the project can be executed and placed before customers.
Find out how to get your marketing portal active and working for your business when you contact us today.
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Phone: 501-376-2397
[contact-form-7 404 "Not Found"]Convenience Store Signs & Graphics Are Critical For Sales
/in Uncategorized /by Magna IVThe goal of any convenience store is to attract customers and convert sales from those who enter the business. Convenience store signs play a big part in selling your products. Convenience store graphics attract the attention of customers before they even enter a store. In addition, convenience store signs that are designed and created by professional printing services set the tone for the store and play a large role in the overall C-store experience. Convenience store graphics deliver the information customers need to know in order to make an informed purchasing decision. Convenience store graphics create foot traffic and contribute to overall profits.
Types Of Convenience Store Graphics & Displays
Some of the most common types of convenience store graphics and displays include:
Professional Printing Services For Convenience Stores
Professional printing services for convenience stores create a story and help to set the mood for customers as they enter the store.
In addition, eye-catching convenience store signs and graphics such as Point of Sale displays (POS) create brand awareness for certain products that your store is trying to get customers to notice and purchase.
Professional printing services include the product copy and interactive elements that, combined with convenience store graphics, make your C-store top of mind when it is time for consumers to purchase products you carry or services you provide.
Contact us today to learn how to increase foot traffic and grow sales with professionally designed and installed convenience store signs and graphics.
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Phone: 501-376-2397
[contact-form-7 404 "Not Found"]Official Corporate Gifts Guide For Employees And Customers
/in Uncategorized /by Magna IVCorporate gifts serve a number of purposes during the holiday season. They can be business gifts for valued customers as well as gifts for employees to thank them for their service. It also lets them show their pride in working for their employer.
Before sending any corporate gift ideas or promo products for the holidays, take the time to know your customers and employees. They would much rather receive a gift that has a personal meaning than an impersonal item like a paperweight. Include a handwritten card or note that gives your gifts a personal touch. In addition, make sure your corporate gifts fit within your company guidelines of gift giving as some companies have limits on spending and type of gifts you can give to others. Plus, there is a chance that the gift might be tax-deductible at the end of the year so keep that in mind when deciding what corporate gifts to give this year.
Gifts for Employees & Business Gifts Do’s & Don’ts
When deciding on corporate gifts and gifts for employees, keep these “do’s and don’ts” in mind:
Powerful Corporate Gift Ideas & Promo Products
Looking for some powerful corporate gift ideas and promo products? If so, here are some ideas for you this holiday season:
Get ready for holiday gift giving season by contacting our experienced team of corporate gift givers today.
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Phone: 501-376-2397
[contact-form-7 404 "Not Found"]Powerful Interior Graphic Design For Architecture & Construction
/in Uncategorized /by Magna IVWhen customers are trying to decide which architecture or construction company to use for their next project, they often examine the interior graphic design of the company they are considering. Powerful interior graphic design can make a big impact on consumers and give them confidence in the skills and abilities of the company in question. The opposite is also true as an architecture or construction company that does not invest the time or resources into showcasing their interior graphic design results will not gain the trust of someone looking for a skilled and experienced interior graphic design company. Consumers in the market for interior graphic design services want to grab the attention of the public thanks to powerful interior graphics provided by the architecture or construction firm.
Types Of Interior Graphics
Here are some powerful interior graphics for architecture and construction companies:
Magna IV Interior Graphic Printing Services
The interior graphic printing services offered by Magna IV cover both residential and commercial graphic design and printing services. Our interior graphic printing services build brand recognition and customer awareness of a company. Interior graphic printing covers a variety of services including wall murals, floor graphics, banners and signs, window graphics, lobby signage and exhibits and displays. We also do more than simply design interior graphics for businesses such as architecture and construction firms. Our expert team also handles the printing and installation of the interior graphics to ensure they are mounted correctly so they will be a long lasting display that companies will be proud to showcase to their customers.
Learn more about the impact made by powerful interior graphic design when you contact us today.
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Phone: 501-376-2397
[contact-form-7 404 "Not Found"]How To Choose The Perfect Business Promotional Products?
/in Uncategorized /by Magna IVEveryone loves a gift and business promotional products brand your business in the eyes of customers. It is very important to make sure the promotional product is one that customers will use on a regular basis and not just throw away after they receive it.
The first step in choosing the perfect business promotional product is having a clear idea of the outcome of the promotional campaign. Companies need to have a clear objective in mind, such as creating new business or increasing brand recognition, before determining the budget for promo items.
Don’t be afraid to stick with popular product categories. Customers love items such as t-shirts, bags, calendars, caps and pens. They will use these items on a regular basis which keeps your business top of mind.
Keep the type of person you are targeting in mind and tailor the business promotional products to their lifestyle. If the business promotional products are useful and relevant to their lifestyle, the promotional items will enjoy longevity and repeated use.
Finally, get some feedback from your target audience to measure the success of the promotional products so you can determine if they are still used on a regular basis.
Tips On Choosing The Best Promotional Gifts
Follow these tips to properly choose the best promotional gifts:
Unique Branded Corporate Gifts They Will Love
Some of the most popular branded corporate gifts that people like to receive include:
Need some help choosing the perfect business promotional products for your company? Contact our expert promotional products team today.
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Phone: 501-376-2397
[contact-form-7 404 "Not Found"]How Interior Graphics Promote A Positive School Environment
/in Uncategorized /by Magna IVNo matter how old a student is at a school, it is important that the overall environment is a positive one in order to facilitate learning. Interior graphics play a large part in creating a positive school environment by sharing items such as the mission and history of the school along with transforming dull white or gray walls into walls filled with bright visual graphics that inspire students to learn and be proud of their environment. Experiential graphics make students feel valued and confident in their environment since the graphic design services that create and place the graphics have the mission of making students feel inspired to achieve academic success thanks to the positive feelings they get from their school environment.
Cost-Effective Environmental Graphics Forms A Perfect Culture
Back in 2013, the University of Salford conducted a study that showed the environment of a classroom can impact the academic progress of a child by up to 25%. Experiential graphics designers used this information to design interior graphics that inspire students while remaining cost-effective for school budgets:
Graphic Design Services, Printing & Installation For Schools
Schools walk a fine line when it comes to graphic design services as well as the printing and installation of the interior graphics. They have to be bright and colorful enough to get the attention of students and inspire them while also not being distracting in such a way that it negatively impacts the learning process. In addition, experiential graphics need to set the mood to inspire students while not being so “out there” that they embarrass students and make them not want to spend more time than necessary at the school. It is the job of an experienced graphic design services team to create graphics that make the school environment a positive one for students while not being overwhelming to anyone viewing the interior graphics.
Contact us today to learn more about how interior graphics contribute to a positive school environment.
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Phone: 501-376-2397
[contact-form-7 404 "Not Found"]How Restaurant Graphics Build Brand Identity
/in Uncategorized /by Magna IVRestaurant graphics serve multiple purposes for new and established restaurants. They grab the attention of customers and serve as a visual representation of the business for customers. Restaurant signs also brand a business by letting customers know what they can expect when they enter the restaurant. Restaurant graphics are not limited to signs on the outside of the building. Restaurant graphics can be on menus, pop-up displays, and point of purchase signage and even in multi-channel marketing materials like direct mail, email marketing, mobile apps, and personalized URLs. No matter where the restaurant graphics are located, they build brand identity through the repetition of customers viewing the graphics on a regular basis and reminding customers what the restaurant offers them on a daily basis.
Powerful Restaurant Signs & Graphics
Restaurant signs and restaurant graphics can include a powerful variety of items such as:
All of the restaurant signs and graphics listed above brand a restaurant thanks to their eye-catching content and the information they deliver to customers as part of the marketing message of the restaurant. Restaurant signs give customers a better idea of what they can expect when they enter a restaurant. Once customers enter the building, the restaurant graphics placed throughout the building reinforce the branding message.
Multi-Channel Marketing Connects With Customers
It takes more than simply sending an email or printing a flyer to properly brand a restaurant. Multi-channel marketing improves the overall marketing impact of a restaurant by using multiple methods of marketing outreach to connect with customers. From text messages to personalized emails to customized websites and direct mail, multi-channel marketing allows restaurants to tailor their marketing message in order to more effectively reach their target audience and increase foot traffic and sales. In addition, multi-channel marketing allows businesses to track customer responses to the various elements of the marketing campaign so they can modify and grow their marketing efforts in the channels that showed the most ROI.
Discover more about the branding power of restaurant graphics when you contact our experienced team today.
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Phone: 501-376-2397
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