It is obvious to say that, if you are organizing and executing an event, you want people to show up for the event. One of the first steps you can take to win big is having event signage professionally made to promote the event to the public. Event banners and signs can be designed and manufactured in various shapes and sizes so they can easily be placed indoors and outdoors. One of the best materials for making banners for special events is vinyl. Vinyl banners are made of quality materials that remain durable in any kind of weather. Event signage helps you to brand your event, attract customers and create word of mouth for the event.

Event Banners And Signs Tips

Interested in having event banners and signs created? Keep these helpful tips in mind!

• Make sure the banners and signs are aesthetically pleasing. The design needs to be attractive to the public. This means attention must be paid to every detail on the sign from the colors to the images, font and logo.
• The banner should be specific to the event. Don’t waste valuable sign space to include information not related to the event. Make sure the banner relates to the theme of the event in order to attract your audience of choice. The people that are interested in the event want information connected to the event being promoted.
• Don’t overload the audience with too much information. Overcrowding with too much information can make people turn away from the banner. Too much text and images can be very distracting to the audience.

Get Event Signage Solutions From Magna IV

Magna IV specializes in event signage solutions for events of any size that are organized and executed by companies in any business sector. Our expert team discusses your vision for the design of the banner as well as the information you want to include on the sign. Once the design of the event banners and signs is approved, our experienced team manufactures them to your specifications. We also professionally install them to ensure they are visible to the public and that they will remain secure in any type of weather.

Put event banners and signs to work for you by contacting our experienced design and installation team today.

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Phone: 501-376-2397

Even if your company has made extensive use of printing services in the past, you might be wondering, “What is UV printing?” UV printing services utilize ultra-violet lights to dry or cure ink as it is printed. Unlike conventional printing inks, the UV ink doesn’t spread out or have time to soak into the substrate resulting in a higher resolution printing on offset and uncoated stocks. As the printer distributes the ink onto the surface of the object targeted for printing (AKA a substrate), the UV lights follow behind to dry the ink instantly. Thanks to the UV lights curing the printed ink in an immediate manner, the wet ink prints in more detail since the ink doesn’t spread out. In addition, UltraViolet printing is more resistant to fading than other printing methods. For a three-dimensional look with a higher overall contrast, UV printing from Magna IV is the right choice for an assortment of inks and finishes.

Why UltraViolet Printing?

There are multiple reasons to choose UltraViolet printing over other methods:

• The possibilities are limitless – UltraViolet printing can be used on any substrate and this includes vinyl, plastic and synthetic materials. UV printing also allows for a variety of coatings including glow in the dark, textured, glitter and optic white. Your choice of printed material coatings are endless with UV printing.
• Faster printing times – UltraViolet printing inks dry within a matter of seconds which means you can move through the production process faster. This makes the total printing process quicker than conventional methods.
• More pleasing to the eye – Thanks to UV coating, printed materials shine with vibrant colors and eye-catching graphics.
• Scuff resistant and durable – Unlike conventional printing, our ink cures hard enough that it is impossible to scrape it off, eliminating the need for a protective coating that can smudge days later.

How UltraViolet Print Reticulation Attracts Attention

The process of UltraViolet print reticulation has attracted attention over the years for a number of reasons. Companies use UV printing because it is environmentally friendly and is able to print on any number of surfaces. UltraViolet printing can apply raised spot coating in order to add a noticeable texture to items. This benefit of UV printing adds an extra sizzle to substrates. If you are looking for a smoother texture, soft feel coatings are available as well as special techniques like satin coatings and high gloss. Stand out from the crowd and give your printed materials that “something extra” thanks to UltraViolet print reticulation.

To learn more about the benefits of UV printing, give us a call today.Contact Us Now for More Information

Phone: 501-376-2397

The answer to the question “what is sublimation printing” is that it is also known as dye sublimation printing. It is the process of applying an image to a specially coated metal, ceramic or polyester cloth. The image is applied through the use of sublimation ink, pressure and heat. Sublimation ink can convert from a solid to a gas without the need to go through a liquid form. The conversion process is started by the heat and is then controlled by time and pressure. Sublimation printing services on hard items such as metals and ceramics need a special coating to accept the sublimation inks. On the other hand, applying the inks to polyester items does not require special coating as the image is applied directly to the fabric.

Dye Sublimation Printing For Promoting Your Brand

Dye sublimation printing offers many ways to promote your brand:

• Dye sublimation printing layers the different dyes on a promotional item and creates a solid color field of any tone. This makes your brand look more professional than using inkjet printing where the different dots that make up the field can be viewed up close.
• Dye sublimation printing can be used on almost any kind of promotional item you can think of including fabrics, glass, keychains, phone cases, t-shirts, caps and magnets.
• Trade show displays can be elevated with dye sublimation printing on backdrops, large banners, business cards, posters, pamphlets and decals.

Sublimation Printing Services

Dye sublimation printing services result in the ink being chemically bonded to the item in question (aka the substrate). The ink essentially becomes one with the item that it is bonded to and this results in a final printed product that is virtually permanent. When used on fabrics, the finished product can be washed and folded with very little image degradation resulting from the folding and storing no matter how many times the item is washed. The results are superior, and longer lasting, than inkjet printing.

If you are ready to put sublimation printing to work for your marketing and branding efforts, give us a call at 501-376-2397.

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Phone: 501-376-2397

What Is Multi-Channel Marketing?

Multi-channel marketing refers to the practice of interacting with customers through a combination of direct and indirect channels. Some examples of these channels include websites, email, direct mail, retail outlets and mail order catalogs. The choices allows customers to choose the channel that best suits their lifestyle and lets them take action in response to the interaction initiated by the company. In addition, the number of available channels grows with each passing year. The need to embrace and utilize multi-channel marketing is an important part of any successful business plan.

Benefits Of Multi-Channel Marketing

Some benefits of multi-channel marketing include:

• Not all people are receptive to the same channels of communications. Multi-channel marketing allows businesses to reach customers via different channels. In turn, this helps a company determine which channels are most preferred by a person.
• The message shared by a company can be customized to best fit the delivery method. For example, text messages traditionally work best with short messages that have a sense of urgency to them. Emails are better suited for longer messages with a strong visual design. Facebook and Twitter are ideal for messages created with the hope that they will go viral.
• An ad often needs to be repeated to get the attention of people. Repeating a message using different channels is more effective than simply repeating it using only a single channel. Multiple channels can complement each other and reinforce the message.

Cross Media Marketing Services That Attracts Attention

Getting the attention of customers, as well as keeping it, is not an easy task. Cross media marketing takes a marketing message and implements it through a variety of mediums. For example, summer movies are promoted with TV ads as well as toys and tie-ins with fast food restaurants and magazine covers. Marketing ads and media tie-ins can now be executed through social media, mobile phone apps, websites and videos. The use of multiple marketing mediums gives advertisers a better opportunity to reach a large audience and deliver their message through various channels.

Learn more about the benefits of multi-channel marketing by contacting our expert marketing team at 501-376-2397.

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Phone: 501-376-2397

No matter what type of business you operate, it is not easy to create customer awareness using traditional advertising techniques. Businesses need to find a way to be “top of mind” when it comes to customer awareness about their products and services. This is where custom vehicle graphics come into play to create an effective advertising presence. Vehicle graphics for advertising purposes has the ability to reach a large daily audience while also offering a low investment rate compared to other types of advertising. A study by the Outdoor Advertising Association of America shows advertising with car graphics or wraps will increase the name recognition of a company up to fifteen times more than other forms of advertising. Plus, the same study said one custom vehicle graphic can produce between 30,000-70,000 impressions per day.

Car Decals & Vinyl Graphics vs Other Advertising Methods:

Now that you know some of the reasons why car decals and vehicle graphics for advertising your business is so effective, here is a look at the benefits of car decals over other advertising methods:

• Car decals work 24/7 to deliver your message. Whether your fleet vehicles are on the road or simply parked in your company lot after hours, a car graphic or partial wrap is always visible and always promoting your marketing message.
• Car decals, partial wraps and full wraps will reach more consumers. A study by the Outdoor Advertising Association of America shows car decals and wraps reach more consumers, at a lower cost per thousand impressions than other outdoor advertising, at around $.04 per thousand impressions.
• Mobile advertising often reaches consumers that are not exposed to more traditional forms of advertising such as TV, newspapers and radio.
• Auto decals travel to different areas of the city and the average vehicle, that is driven 15,000 miles per year, will pass in front of 9-million other vehicles.

Fleet Graphics: Tips For Effective Marketing And Branding

An important part of using a fleet graphics and wraps to advertise your business is following these tips to effectively market and brand your business:

• Limit the advertising copy on your fleet graphics – Bullet points and and lists have no place on custom fleet graphics. Effective advertising copy only needs essential information such as the name of the company, a tagline and the website address. Any other copy serves no other purpose than being information overload.
• Make your design stand out rather than fit in – While the information listed above is important, there is no reason for the information design to be too colorful or over the top. By eliminating too much color and visual noise, a greater impact can be made because other drivers can actually read and remember the information conveyed by the fleet graphic or wrap. The simplicity of the design stands out among the visual clutter on other vehicles.

If you are ready to put effective fleet wrap advertising to work for your business, call us at 501-376-2397.

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Phone: 501-376-2397