Tips & Tricks
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 Missing
Fonts – Missing fonts
are the bane of printers.
So many versions of the same typeface exist that
printers can’t make font substitutions to fix type
without risking a different look or causing the text
to reflow. Always include the exact fonts used in
your files.
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Unmarked Revision –
Send only the files that have been changed.
For revisions, send only the files that have changed
and give them a new name. If new support files or
fonts are used, include them and supply new lasers
with changes clearly marked.
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 No
Hard Copy Proof – This
printout lets the printer see the final approved
art.
Check for discrepancies and clarify how you intended
the layouts to look. Make the printout at 100% of
finished size if possible, or indicate what
percentage of final size it represents.
For digitally transmitted files, send a PDF with
color mark-ups for reference.
Also, for multi-page jobs, include a mock-up to show
folding and binding. One of the most common printing
mistakes is backing up in the wrong direction or
binding pages out of sequence.
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Inadequate Bleeds –
Some photos and graphics extend to the edge of a
page.
These graphics must be set up to overlap the trim
margins by an 1/8 inch to avoid white
along the edge.
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 No
Color Markup – In
addition to a hard copy proof, supply a color
mark-up.
This way the printer can note where the color
breaks, overprints, and knock outs
are intended to go.
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Messy Files – Clean up
your files before releasing them for output.
Cluttered files not only confuse and frustrate
service bureaus and printers, they compound the
possibility of errors. Even an unused image (off to
the side or on an unused layer) with no link can
lead the printer to conclude something is missing.
Remove unnecessary artwork, delete unused colors,
make sure that you have recorded spot colors and
that the color names match exactly across all
programs.
An oversight such as not specifying whether a color
is process or match causes delays by forcing the
printer to call and ask. Either that, or the RIP
software will decide automatically and put the
color on it’s own plate, conceivably turning a
four-color job into a five-color job.
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 Unlinked
Graphics – Your
document shows the image, but the file is missing.
It could have become unlinked when saved in a folder
that differs from its original location. With
missing links, graphics on the page layout document
will output in low-res or cannot be output at all.
Make sure all links are up to date.
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Wrong Page Size –
Incorrect page setting cannot be fixed by simply
scaling up.
Make sure your document size is your trim size.
Leave decisions such as grind-off to your printer.
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 Failure
to Preflight – Always
use the preflight or "collect for output" feature.
The newer versions will help you collect all the
fonts and images, search for missing items and avoid
careless mistakes. They will also create a report
for the printer. Be sure to double check that all
files are there after you collect for output because
sometimes the feature mistakes fonts.
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A
Word About PDFs...
Releasing files in PDFs (Adobe®
Portable Document Format) has become increasingly
popular.
This format provides a degree of standardization for
materials printed in multiple locations and at
different printers. This print ready format
preserves all the fonts, formatting, graphics and
colors of any source document, independent of the
application and platform used to create it.
What’s more, it can easily be viewed on multiple
platforms without losing quality.
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For The Best
Results: · All PDF files must be X1A compliant · Images must be high resolution · Include the bleeds and crop marks · Embed the fonts · Send CMYK, not RGB |
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CAUTION: keep in mind that press–ready PDFs
embed
data so the printer cannot make last minute changes
or
color adjustments to images, but must print the file
as is.
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