MAGNA IV VDP
Why Use MAGNA IV Variable Data Printing?
Get the RIGHT message, to the RIGHT customer, at the RIGHT time!
Variable Data Allows for...
- Graphics, fit, feel and messaging crafted for each individual prospect
- Individual web pages with personalized photos, art, copy Flash unique offers for each recipient
- Opt-in forms pre-populated with prospects information
- Real time reporting and sales alerts
- Multi-media coordination
- Multiple offer and copy testing
- ACCURATE tracking of ROI
What if I can't use Variable Print?
- You can still add personlized web content from a generic URL print on any static print piece, advertisement, magazine ad , billboard, television, or radio spot
- Visitors are queried for their first initial, last name and zip code
- A real time data lookup allows demographic information to be pulled
TRADITIONAL DIRECT MAIL vs. VARIABLE DATA |
||
|---|---|---|
| "Spray and Pray" |  |
Targeted Recipients |
| One Message for all Prospects | |
Message tailored to each individual |
| One fit & feel for all | |
Customized art and design |
| No reliable way to track responses | |
Accurate response tracking |
| No way to track recipient interest unless there is a purchase or phone call |
|
Ability to track leads that did not buy or request information |
| Limited or difficult multichannel integration | |
Seamless web and direct mail integration |
| No specific web page for each recipient | |
Recipient specific web pages with Opt-in marketing |
