Entries by Kristi Dannelley

5 Ways to Connect with Customers During a Crisis

Life is always throwing curveballs at us marketers, making it harder for us to reach and connect with our customers. The current crisis is throwing a spitball and we’re swinging a broom stick. How do you reach people making limited trips outside? You meet your customers where they are… at home. Below are five ways […]

Magna IV on COVID-19

Since 1975, Magna IV has prided itself on delivering the most innovative and highest-quality print products and services possible. We understand many of our partners have concerns about the impact COVID-19 may have on your business or organization, including your marketing campaigns. Let us reassure you. COVID-19 or not, Magna IV remains steadfast in our […]

Menu solution switch brings big savings to Dave & Buster’s

Barbecue Sliders. Tropical shakers. Refreshing Summer popsicle drinks. Since it was founded in Dallas in 1982, Dave & Buster’s has focused on offering fun eats and drinks for every season. But with each seasonal promotion, the national restaurant chain was having to invest in new menus. To help it save its marketing dollars, Dave & […]

Offset vs. Digital Printing

After days, if not weeks, of hard work, your next print project is coming down the pipeline. Now you must answer the age-old marketing question, “Should I use offset or digital printing?” Don’t let panic mode set in. Magna IV is here to help you weigh the pros and cons. What is Digital Printing? With […]