Uncategorized Print Blog Articles

Marketing for the new normal

The coronavirus has sent our nation into a financial tailspin. Mandatory closures have impacted every sector of the economy, but particularly the restaurant, fitness, nonprofit, event and public-facing industries. In order to stay afloat, many of these businesses have been forced to curtail their overhead costs. First up on the chopping block: marketing budgets.

But is that really the right call? Or should companies maintain some semblance of consumer engagement, even if it’s significantly scaled back? Perhaps now more than ever, brands have the opportunity to have authentic conversations with captive audiences. But they must find the appropriate outreach tactics or risk losing their credibility — or customers — altogether.

With Magna IV’s experience as a guide, here’s how companies can market for new normal:

Don’t sell, share. 

Recent reports showed consumer confidence remained steady in May after a steep decline in April. But that doesn’t mean Americans are in any rush to make non-essential purchases. Instead of the traditional hard sell, businesses should instead focus on building relationships with current and prospective clients. Companies should regularly share relevant and informational content — from live facility tours to virtual product demonstration — through traditional and digital channels.

Embrace mail.

With near-constant texts, emails and social media, it’s easy for customers to feel overwhelmed by digital marketing. To help prevent brand burnout, many entities are now considering a switch to direct mail, which offers a high return-on-investment and can be easily tailored for specific audiences with variable data. As a recent industry study showed, households on average keep advertising mail for 17 days and door drops for 38 days. That means companies have multiple opportunities for their marketing collateral to be seen.

Create an experience. 

Customers want, and need, a distraction from COVID-19. That’s why there’s no better time to use experiential marketing (i.e., engagement marketing) techniques. Brands can interact directly, but safely with customers by designing and installing unique building wraps, innovative point-of-purchase displays or even Instagram-worthy interior and exterior design graphics.

Recognize the times. 

Restrictions are loosening, but Americans are still understandably apprehensive about the spread of COVID-19. Businesses can help alleviate their unease with floor graphics, posters, sandwich boards, banners and other signage that reinforces CDC-recommended health and safety guidelines and hygiene practices. Depending on their budgets, they may also want to consider offering branded hand sanitizer or cloth face coverings to reinforce their commitment to keeping employees and customers safe.

Contact Us Now for More Information

Phone: 501-376-2397

I prefer you to call meI prefer you to email me

Mailed it! 3 Ways to Market Better During COVID-19

COVID-19 has thrown us, and our marketing plans, for a tailspin. So, what’s next for our brands? Now more than ever, we have the opportunity to have authentic conversations with captive audiences. But we must find the appropriate outreach tactics or risk losing our credibility—or our customers—altogether. That’s where targeted direct mail marketing and Every Door Direct Mail (EDDM) comes in. With these three tips as a guide, you can keep your brand top of mind during COVID-19:

Sweeten the Deal

Right now, people want to shop smart and save money. Highlight ongoing discounts, promotions and special offers on your direct mail pieces to help customers get the products they need at the best bang for their buck.

Make it Interactive

Customers are looking for an escape from COVID-19. Keep them entertained and engaged with your brand by bringing awareness to virtual events, sales and other business updates. For an even more personal connection, include a QR code to videos of a brand representative sharing relevant or informational content – from facility tours to product demonstrations.

Build Goodwill

During these uncertain times, everyone could use a pick-me-up. Highlight how your brand is helping those in need, weather COVID-19 and provide details on how customers can partner with you to give back too. This will help build goodwill and reinforce your commitment to being a strong community partner.

For more than 45 years, Magna IV has successfully executed direct mail campaigns for brands across the U.S. and COVID-19 is no different. We can leverage our extensive knowledge to save you both time and money on your next campaign. Contact us today to get started or click here to see our direct mail capabilities.

Contact Us Now for More Information

Phone: 501-376-2397

I prefer you to call meI prefer you to email me

Back in Session: 4 Ways to Ensure a Safe and Successful Return to School

Like all industries, schools universities and other higher-education institutions have been disrupted by the COVID-19 pandemic. Even as the country reopens, many Americans remain uncertain about stepping foot back on academic campuses, particularly in light of ever-evolving social distancing guidelines. Fortunately, you can help ensure a safe, smooth and successful return to school with these four marketing ideas:

Signage

Help alleviate families’ unease by creating and installing signage—from floor decals to vinyl posters—that outline your school or organization’s stringent health and safety standards.

Postcards

Send a direct mail postcard to current and prospective students with details about your campus’ safety measures, with website links and QR codes for increased digital traffic.

Admissions Gift Boxes

Campus tours may be on hold, but you can still engage with prospective students through branded gift boxes featuring apparel, personal protective equipment and other promotional items.

Magazines

Use a magazine to share how your campus’ culture has positively changed during COVID-19 so students and alumni alike can stay connected and continue to advocate for your school.

COVID-19 or not, Magna IV is here to help you with your marketing needs. Contact us today to start your campaign.

Contact Us Now for More Information

Phone: 501-376-2397

I prefer you to call meI prefer you to email me


4 Ways to Get Customers Back After Reopening

As businesses and restaurants begin to reopen, some consumers are still reluctant to be out in public. If you want to increase traffic to your restaurant, new signage and promotional items is the way to go. Below are four products Magna IV offers to bring customers back to your restaurant.

Banners

People are tired of being inside. Many are driving around just to drive around. Catch their attention as they’re cruising down the street with a banner placed on your building or in your parking lot, (it’s not like the parking lot is being used yet). You can inform your customers of your reopening date, augmented hours or the new family special you’re running.

A-Frame Signs

A-Frame signs are a must if your restaurant is located in a pedestrian-trafficked area. The stands are highly visible, eye-catching and allow for promotions to be visible from multiple directions. These also have the added benefit of being in the walking path meaning people have to pay attention to your signage.

Direct Mail Coupons

Your customers are stuck inside, at home, looking for any reason to get out and do something. Why not send them that reason directly? A direct mail coupon, personalized with their name will entice them to come to your restaurant. These mail pieces can also be used to inform customers of new safety measures, providing them comfort as they begin to venture back out in public.

Personal Protective Equipment Stations

Having stations for hand sanitizer, masks and other PPE may not draw in huge crowds, but they will create return customers. Your patrons will see your restaurant being responsible, caring for their health and well-being. Make sure everyone who dines with you knows where PPE is available with directional signage.

Magna IV is here to help. Give us a call or fill out our contact form and we’ll work with you on your COVID-19 marketing plan.

Contact Us Now for More Information

Phone: 501-376-2397

I prefer you to call meI prefer you to email me


5 Ways to Connect with Customers During a Crisis

Life is always throwing curveballs at us marketers, making it harder for us to reach and connect with our customers. The current crisis is throwing a spitball and we’re swinging a broom stick. How do you reach people making limited trips outside? You meet your customers where they are… at home. Below are five ways you can make a connection when interaction is limited.

Email Newsletter

Email engagement is already up 21%, so I know I’m not speaking for myself when I admit to checking my email about 40 times a day during the COVID-19 outbreak. Put something in their inbox to lift their spirits and remind them you care about their safety and the struggles everyone has during the social distancing era.

Direct Mail

Who doesn’t love getting personally addressed mail? You can brighten their day with a simple gesture of personalization. If you really want to be a hero, print some kid’s games on the back so mom and dad can take a break.

Text Messaging

Text messages are a great way to share updates with you customer, they want to know when you’re reopening because they need somewhere to go that isn’t home. Tell them your new store hours, updated safety protocols and what they can expect to see when this is all over with.

Branded Care Packages

If you really want to go the extra mile, send them something they really need. A care package filled with personal protective equipment can really go a long way in assuring your customers your company cares and you’re committed to helping in any way you can.

Magazines

Anyone else taken up reading since COVID-19 started? A magazine is a great way to tell your audience how your company is joining the fight against this infection and what you are doing to take care of those in need.

Things to Remember

COVID-19 is a unique and delicate experience for everyone. Every action you take as marketers should be heavily scrutinized.

  • Do not try to sell a product that isn’t helpful.
  • If you haven’t sent an e-blast or text message in over a year, maybe try another option. (People will see right through that.)
  • Know your company’s voice and don’t stray from it. Some brands can do humor right now, some can’t.

Magna IV is here to help. Give us a call or fill out our contact form and we’ll work with you on your COVID-19 marketing plan.

Contact Us Now for More Information

Phone: 501-376-2397

I prefer you to call meI prefer you to email me

Magna IV on COVID-19

Since 1975, Magna IV has prided itself on delivering the most innovative and highest-quality print products and services possible.

We understand many of our partners have concerns about the impact COVID-19 may have on your business or organization, including your marketing campaigns.

Let us reassure you. COVID-19 or not, Magna IV remains steadfast in our commitment to you.

As we have for 45 years, our expert team is prepared to deliver your projects—on time and on budget—all while protecting the health and safety of our employees and customers.

In accordance with guidelines from the Centers for Disease Control, World Health Organization and federal and state officials, we have closed our facilities to outside visitors, limited on-site personnel and temporarily eliminated non-essential travel. We have also provided our forward-facing staffers with personal protective equipment and added the option for free, no-contact deliveries. We continue to encourage employees to practice good hygiene habits, social distancing and, above all, to remain at home if sick.

If you ever have any questions or need our assistance, please don’t hesitate to contact our team members who are readily available by email and cell.

From all of us at Magna IV, thank you for your continued support and partnership.

Sincerely,

Kent Middleton

CEO

President

Kristi Dannelley

Menu solution switch brings big savings to Dave & Buster’s

Barbecue Sliders. Tropical shakers. Refreshing Summer popsicle drinks. Since it was founded in Dallas in 1982, Dave & Buster’s has focused on offering fun eats and drinks for every season. But with each seasonal promotion, the national restaurant chain was having to invest in new menus. To help it save its marketing dollars, Dave & Buster’s looked to long-time partner Magna IV.

Magna IV senior account executive Lisa Wooten first assembled a collection of current and previous Dave & Buster’s menus to brainstorm ideas. After testing different prototypes, she created cut-out inserts, which could be scored and folded and then slid in-between stitches without having to print entirely new menus.

Next, Lisa developed an innovative packaging solution to safely ship the new menus and inserts to Dave & Buster’s stores without damage. With Magna IV’s fulfillment team, Lisa decided to stack the menus in alternating groups of 10 with the inserts in the middle.

Once the packaging was ready, Dave & Buster’s tested the new menu inserts in three different markets, Today, it uses them nation-wide for its monthly drink and dining menu specials.

If your restaurant is looking for a cost-effective, simple way to keep your menus fresh, contact Magna IV today.

Contact Us Now for More Information

Phone: 501-376-2397

I prefer you to call meI prefer you to email me

Offset vs. Digital Printing

After days, if not weeks, of hard work, your next print project is coming down the pipeline. Now you must answer the age-old marketing question, “Should I use offset or digital printing?” Don’t let panic mode set in. Magna IV is here to help you weigh the pros and cons. What is Digital Printing? With […]

6 Ways to Save on Your Direct Mail Campaigns

Snail mail: a thing of the past or marketing tool of the future? According to a study by the direct mail marketing association, direct mail has a 10-30 times higher response rate than email marketing. As a result, marketing mail is expected to increase an average of 1.89% this year alone. To help customers save on their campaigns, the United States Postal Service recently announced its price changes and promotions for 2020, with discounts set at 2%.

2020 Postal Promotions

  • Tactile, sensory, and interactive mail piece engagement – Use multi-sensory experiences—from special visual effects to sounds and scents—for a 2% discount from February 1st to July 31st.
  • Emerging and Advanced Technology – Increase response rates with Augmented Reality, Video-in-print or Near Field Communication and receive a 2% discount from March 1st to August 31st.
  • Earned Value – Include a pre-paid postage reply envelope with your Business Reply Mail, Courtesy Reply Mail or Share Mail campaign for a $.02-$.04 credit per piece of mail sent from April 1st to June 30th.
  • Personalized Color Transpromo – Incorporate color and graphics on mailings like monthly statements and bills for a 2% discount from July 1st to December 31st.
  • Mobile Shopping – Add a QR or bar code to route customers to mobile optimized shopping pages, where 87% of recipients are influenced to make purchase, a 2% discount from August 1st to December 31st.
  • Informed Delivery – Incorporate graphics that are hyperlinked to your company’s landing pages in customers’ mail preview notification emails for a 2% discount.

Direct Mail Services with Magna IV

Direct mail campaigns are still the most successful way to reach audiences and generate high response and engagement rates. Magna IV’s experienced design and production team can create your direct mail pieces, landing pages and even pre-sort to save you even more at the post office.

Contact Us Now for More Information

Phone: 501-376-2397

I prefer you to call meI prefer you to email me

Ultraviolet Printing Enhances Printed Restaurant Collateral

In our years of experience, we’ve found that restaurant customers are less and less interested in dull and muted printed materials. How do you fix this? Ultraviolet Printing. UV printing produces marketing materials that brand your restaurant with eye-catching colors that enjoy a long lifespan. This versatile printing technique produces quality results on a variety of surfaces such as vinyl, plastic, and synthetics. In addition to those surfaces, ultraviolet printing offers high gloss, matte, and satin coatings. With all of these options available, there’s no reason to continue using anything else but UV printing for your restaurant marketing materials.

Advantages of UV Printing Services

UV printing offers advantages to restaurants of all sizes:

  • Ultraviolet printing is ideal for print projects with tight deadlines thanks to the ink being dry when it comes off the press
  • UV printing works with both paper and non-paper substrates
  • There is less of a chance of scratches, fading and blotches as UV-cured ink resists these issues when the printed materials are handled by a person
  • UV printing is environmentally friendly because it does not have harmful substances that can evaporate into the air
  • The final printed product stay vibrant and vivid longer because the ink does not spread since it quickly dries

Ultraviolet Printing Gets Attention

Thanks to the sharp, crisp results produced by ultraviolet printing, restaurant printed materials get noticed and grab the attention of those that want to learn more about a restaurant. UV printing provides a look that is three-dimensional along with higher contrast to items as varied as pocket folders, menus, specialty packaging, and postcards that promote the offerings of the restaurant and let customers know about events and specials. Restaurants that want to make a good first impression and stay top of mind to customers utilize ultraviolet printing to create printed materials customers won’t soon forget.

Put the power of ultraviolet printing to work for your restaurant by contacting our experienced print specialists today.

Contact Us Now for More Information

Phone: 501-376-2397

I prefer you to call meI prefer you to email me