Strategic Direct Mail For The Holidays That Work

As hard as it is to believe, the holidays are upon us which also means direct mail is an ideal option to deliver your marketing message. Consumers make it a habit to check their mail during the holiday season for discounts, promotions and information that arrives during this busy time of the year. Take advantage of the power of direct mail by following the tips below:

  • Use the 40/40/20 rule to find the right balance of your target audience, This means 40% of the direct mail campaign success depends on finding the right audience, 40% on giving people a great offer offer and 20% on creative elements.
  • Use 3D direct mailers to take the direct mail campaign to another level. 3D mailers, such as tubes or boxes with teasers on the outside, are only 50% more expensive than standard mailers. However, they perform 250% better which increases your ROI.
  • Make the envelopes part of the direct mail marketing message by having text on the envelope that makes people want to open it. You can also provide incentives such as CTAs that offer a discount, promotional items, samplers or special offers for first-time customers.

Holiday Direct Mail Marketing Ideas

Make your holiday direct mail marketing ideas work by using these ideas:

  • Direct mail postcards stand out in a sea of holiday catalogs. Focus on a single marketing message that looks festive and has a personal touch to it that calls attention to the postcard.
  • House mailing lists target customers that are likely to respond to your direct mail marketing ideas when they receive the direct mail piece.
  • Food makes everything memorable so think about including a treat with your direct mail package as long as they individually wrapped for safety.
  • Many people are out of the office during the holiday season. Focus on a marketing message for the New Year when everyone is back in their regular routine.
  • Since more people are paying attention to their mail during the holidays, combine email with your direct mail campaign to get a better response rate.

Eye-Catching Direct Mail Campaign

Direct mail campaigns work best when they have an eye-catching design that makes the piece stand out from regular, daily mail. Use direct mail pieces with colorful graphics and text to get the attention of consumers. Direct mail with personalized messages helps people notice your marketing materials. Utilizing an eye-catching design for your direct mail campaign offer works best during the holidays because consumers are looking for special offers that help them save money or get something free with their purchase. Getting the attention of consumers is a key first step that is accomplished by eye-catching direct mail campaign materials.

Increase your marketing reach this holiday season with strategic direct mail materials. Contact our experienced team about designing and executing your holiday direct mail campaign.

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How Cross-Media Marketing For Banks Connects With Customers

The attention of customers is divided each day as they go on social media, check emails and find other ways to consume different media. Cross-media marketing takes all of these various marketing methods into account when designing a good media mix to target and connect with customers that banks want to reach. The various channels of communication are combined to find the most effective balance to reach the customer. In many ways, the media mix is designed so it seems like the bank is everywhere at once. The more places that customers see the marketing message for the bank, the more likely they are to engage with the bank thanks to the unified marketing campaign.

Media Mix For Financial Institutions Targets Your Audience

The media mix in cross-media marketing targets the audience of your financial institution with these components:

  • Email marketing combines a low cost with unlimited targeting options to reach customers. In addition, banks can increase their email response rate with generic or personalized urls that create a call to action.
  • A recent report shows that 76% of consumers trust direct mail when making a purchase decision. Variable data printing allows banks to personalize their direct mail pieces with different graphics, fonts and colors that grow the direct mail response rate.
  • Cross-media marketing efforts can include a variable data map that allows us to map the address of the recipients to their nearest bank branch.
  • Consumers spend about a third of their time on social media. Banks can capitalize on the power of social media to effectively target different demographics and create multiple customer lists.
  • It’s been reported that 97% of all text messages are opened within three minutes. Banks can use text messaging for instant and effective ongoing customer outreach.

Drip Marketing Campaigns For Banks & Financial Institutions

Drip marketing campaigns for banks and financial institutions are conducted using a series of emails that are sent out on a schedule. Drip marketing campaign emails can be created in advance and then sent out on a schedule determined by the bank. Before starting the drip marketing campaign, it is important to set realistic goals that can be achieved with cross-media marketing. Create content using a media mix that can achieve the desired goals using a call to action in the emails. Banks should be prepared to make necessary changes along the way depending on the rate of response and other key performance indicators.
Put cross-media marketing to work for your bank or financial institution by contacting our expert marketing team today.

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Why Are Marketing Portals Vital For Consistent Branding?

When it comes to promoting a business, the marketing message needs to be consistent to avoid any customer confusion. Online marketing portals help your business achieve consistent branding by allowing you to order all of your print and marketing materials in one location.

Branding is what identifies your goods and services from the goods and services of other companies. Branding gives you a distinct identity in the eyes of consumers and makes you top of mind to customers. Marketing portals allow you to customize and order all of your online and print materials from one convenient location. By using the same location to create and order these materials, the web-to-print process ensures that the same colors, logos, and dimensions are used for all of the materials which provide a level of consistency to the finished product.

How Online Marketing Portals Function

Take a look below to see how online marketing portals function:

  • The first step in creating marketing portals is building the portal so it includes the logo, branding colors and other creative elements.
  • Next, designated users are given secure access to the online marketing portal so they can easily find, and use, the approved marketing materials. This makes ordering the needed products easy and convenient for authorized users.
  • Finally, users are able to proof the materials they requested before placing their final order online. With Magna IV, the order goes directly into our workflow.

Web-To-Print Digital Storefronts Save Time And Money

Web-to-print digital storefronts save time and money by offering centralized billing and reporting. This allows online marketing portal users to view the project cost as well as the expected time frame before the final product is ready to ship. Marketing portals also allow companies the chance to edit or customize materials, along with ordering inventory, within the portal. This step saves valuable time as all tasks can be accomplished in the online marketing portal instead of being routed to another department before the project can be executed and placed before customers.

Find out how to get your marketing portal active and working for your business when you contact us today.

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Convenience Store Signs & Graphics Are Critical For Sales

Convenience Store Signs & Graphics Are Critical For Sales

The goal of any convenience store is to attract customers and convert sales from those who enter the business. Convenience store signs play a big part in selling your products. Convenience store graphics attract the attention of customers before they even enter a store. In addition, convenience store signs that are designed and created by professional printing services set the tone for the store and play a large role in the overall C-store experience. Convenience store graphics deliver the information customers need to know in order to make an informed purchasing decision. Convenience store graphics create foot traffic and contribute to overall profits.

Types Of Convenience Store Graphics & Displays

Some of the most common types of convenience store graphics and displays include:

  • Posters and signs that are placed near the entrance of the store share your marketing message with customers as they enter the building
  • Special events are a big source of revenue and banners that highlight sales and other events bring attention to spotlighted products and sales that are being promoted for a limited time
  • Floor graphics greet customers as they walk in the door and lead them to targeted merchandise and sales displays
  • Convenience store signs such as wall graphics give the C-store an updated and fresh look that also transforms the perception customers currently have about the business

Professional Printing Services For Convenience Stores

Professional printing services for convenience stores create a story and help to set the mood for customers as they enter the store.

In addition, eye-catching convenience store signs and graphics such as Point of Sale displays (POS) create brand awareness for certain products that your store is trying to get customers to notice and purchase.

Professional printing services include the product copy and interactive elements that, combined with convenience store graphics, make your C-store top of mind when it is time for consumers to purchase products you carry or services you provide.

Contact us today to learn how to increase foot traffic and grow sales with professionally designed and installed convenience store signs and graphics.

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Official Corporate Gifts Guide For Employees And Customers

Corporate gifts serve a number of purposes during the holiday season. They can be business gifts for valued customers as well as gifts for employees to thank them for their service. It also lets them show their pride in working for their employer.

Before sending any corporate gift ideas or promo products for the holidays, take the time to know your customers and employees. They would much rather receive a gift that has a personal meaning than an impersonal item like a paperweight. Include a handwritten card or note that gives your gifts a personal touch. In addition, make sure your corporate gifts fit within your company guidelines of gift giving as some companies have limits on spending and type of gifts you can give to others. Plus, there is a chance that the gift might be tax-deductible at the end of the year so keep that in mind when deciding what corporate gifts to give this year.

Gifts for Employees & Business Gifts Do’s & Don’ts

When deciding on corporate gifts and gifts for employees, keep these “do’s and don’ts” in mind:

  • Ask for a volume discount – The more items you buy, the larger the discount you get from the gifting company.
  • No promotional inserts – Don’t include brochures or pamphlets advertising the gifting company. Simply include a sticker with the name of the promotional company on it.
  • Personal notes – Don’t send corporate gift ideas or promo products with nothing more than a return label on the package. Include a personal note to let the recipient know how much you appreciate their business or hard work.
  • Tracking and Reporting – Make sure the promotional company tracks the delivery of the items and keeps you updated with reports on the progress of the delivery. If this is not part of their services, make sure they give you the tracking information for the delivery.

Powerful Corporate Gift Ideas & Promo Products

Looking for some powerful corporate gift ideas and promo products? If so, here are some ideas for you this holiday season:

  • A Moonbow Wireless Light-Up Speaker allows the person receiving the gift to enjoy music wherever they go on sales calls or while enjoying a day off.
  • Things get hectic at events and company outings and a custom selfie stick helps to capture memories and gives clients and employees something fun to share with each other.
  • Enjoy some privacy thanks to a Private Eyes cover lens that covers the camera on a computer so hackers can’t monitor your every move.

Get ready for holiday gift giving season by contacting our experienced team of corporate gift givers today.

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Powerful Interior Graphic Design For Architecture & Construction

Powerful Interior Graphic Design For Architecture & Construction

When customers are trying to decide which architecture or construction company to use for their next project, they often examine the interior graphic design of the company they are considering. Powerful interior graphic design can make a big impact on consumers and give them confidence in the skills and abilities of the company in question. The opposite is also true as an architecture or construction company that does not invest the time or resources into showcasing their interior graphic design results will not gain the trust of someone looking for a skilled and experienced interior graphic design company. Consumers in the market for interior graphic design services want to grab the attention of the public thanks to powerful interior graphics provided by the architecture or construction firm.

Types Of Interior Graphics

Here are some powerful interior graphics for architecture and construction companies:

  • Wall graphics can turn a blank wall into a branding tool that showcases your products, logo, services or mission statement. A mural can be an artistic statement as well as a representation of the goals and values of the company.
  • Window graphics are seen from the road and are an easy way to get the attention of consumers. The graphics can include logos, pictures of your products or services and fun, artistically rendered graphics that share your company hours or social media channels.
  • Floor graphics give customers something to look at as they glance at the floor to see where they are going. Floor graphics can showcase the interior graphics of a company and lead customers to areas where companies what them to go to learn information about the powerful interior graphic design services they offer to the public.

Magna IV Interior Graphic Printing Services

The interior graphic printing services offered by Magna IV cover both residential and commercial graphic design and printing services. Our interior graphic printing services build brand recognition and customer awareness of a company. Interior graphic printing covers a variety of services including wall murals, floor graphics, banners and signs, window graphics, lobby signage and exhibits and displays. We also do more than simply design interior graphics for businesses such as architecture and construction firms. Our expert team also handles the printing and installation of the interior graphics to ensure they are mounted correctly so they will be a long lasting display that companies will be proud to showcase to their customers.

Learn more about the impact made by powerful interior graphic design when you contact us today.

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How To Choose The Perfect Business Promotional Products?

How To Choose The Perfect Business Promotional Products?

Everyone loves a gift and business promotional products brand your business in the eyes of customers. It is very important to make sure the promotional product is one that customers will use on a regular basis and not just throw away after they receive it.

The first step in choosing the perfect business promotional product is having a clear idea of the outcome of the promotional campaign. Companies need to have a clear objective in mind, such as creating new business or increasing brand recognition, before determining the budget for promo items.

Don’t be afraid to stick with popular product categories. Customers love items such as t-shirts, bags, calendars, caps and pens. They will use these items on a regular basis which keeps your business top of mind.

Keep the type of person you are targeting in mind and tailor the business promotional products to their lifestyle. If the business promotional products are useful and relevant to their lifestyle, the promotional items will enjoy longevity and repeated use.

Finally, get some feedback from your target audience to measure the success of the promotional products so you can determine if they are still used on a regular basis.

Tips On Choosing The Best Promotional Gifts

Follow these tips to properly choose the best promotional gifts:

  • Build your marketing strategy around your company values and what you represent. Make sure any products you are considering are appropriate to your brand. By knowing your business, you will have a clear idea about what customers expect from you.
  • Choose products that are memorable and not generic items like a folder or a paperweight. The best promotional gifts are unique and make an impact on customers.
  • Think about the location of where you are going to distribute your items. Trade shows and business meetings are appropriate for small and lighter items since those receiving the products will have to carry them along with their work items. A picnic, or some other social event, is a more appropriate venue to award larger promotional items since people will be going home after receiving the best promotional gifts you have to offer.

Unique Branded Corporate Gifts They Will Love

Some of the most popular branded corporate gifts that people like to receive include:

  • Reusable tote bags are a big hit with consumers. They use the bag to carry their groceries (instead of plastic bags), pack a change of clothes or carry the items they need to enjoy a day at the pool or the beach.
  • Company pride takes center stage with branded corporate gifts. From water bottles and foam footballs to keychains and computer bags, employees enjoy showing off where they work with these items that are ideal for company picnics.
  • Mugs, drinkware and water bottles are used by everyone during the week. Whether a person is sitting at a desk at work or the person is out the door and in the car, these mobile beverage solutions are branded corporate gifts that are used on a regular basis and build brand awareness with customers.

Need some help choosing the perfect business promotional products for your company? Contact our expert promotional products team today.

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How Interior Graphics Promote A Positive School Environment

How Interior Graphics Promote A Positive School Environment

No matter how old a student is at a school, it is important that the overall environment is a positive one in order to facilitate learning. Interior graphics play a large part in creating a positive school environment by sharing items such as the mission and history of the school along with transforming dull white or gray walls into walls filled with bright visual graphics that inspire students to learn and be proud of their environment. Experiential graphics make students feel valued and confident in their environment since the graphic design services that create and place the graphics have the mission of making students feel inspired to achieve academic success thanks to the positive feelings they get from their school environment.

Cost-Effective Environmental Graphics Forms A Perfect Culture

Back in 2013, the University of Salford conducted a study that showed the environment of a classroom can impact the academic progress of a child by up to 25%. Experiential graphics designers used this information to design interior graphics that inspire students while remaining cost-effective for school budgets:

  • Wall graphics and displays spotlight students that have achieved academic success or helped their fellow students
  • Banners and flags share information, give educational facts and allow students to learn more about their school and the world while being cost-effective to change and update
  • Floor graphics lead students to classrooms and other school events in a fun and easy to follow manner
  • Murals capture the attention of students while sharing information with them about events in history or inspirational pictures and quotes that inspire them to learn more information about the time or event shown in the mural

Graphic Design Services, Printing & Installation For Schools

Schools walk a fine line when it comes to graphic design services as well as the printing and installation of the interior graphics. They have to be bright and colorful enough to get the attention of students and inspire them while also not being distracting in such a way that it negatively impacts the learning process. In addition, experiential graphics need to set the mood to inspire students while not being so “out there” that they embarrass students and make them not want to spend more time than necessary at the school. It is the job of an experienced graphic design services team to create graphics that make the school environment a positive one for students while not being overwhelming to anyone viewing the interior graphics.

Contact us today to learn more about how interior graphics contribute to a positive school environment.

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How Restaurant Graphics Build Brand Identity

How Restaurant Graphics Build Brand Identity

Restaurant graphics serve multiple purposes for new and established restaurants. They grab the attention of customers and serve as a visual representation of the business for customers. Restaurant signs also brand a business by letting customers know what they can expect when they enter the restaurant. Restaurant graphics are not limited to signs on the outside of the building. Restaurant graphics can be on menus, pop-up displays, and point of purchase signage and even in multi-channel marketing materials like direct mail, email marketing, mobile apps, and personalized URLs. No matter where the restaurant graphics are located, they build brand identity through the repetition of customers viewing the graphics on a regular basis and reminding customers what the restaurant offers them on a daily basis.

Powerful Restaurant Signs & Graphics

Restaurant signs and restaurant graphics can include a powerful variety of items such as:

  • Custom vinyl window graphics
  • Menu boards
  • Interior wall signage
  • Point of purchase signage
  • Signs and banners
  • Custom floor graphics

All of the restaurant signs and graphics listed above brand a restaurant thanks to their eye-catching content and the information they deliver to customers as part of the marketing message of the restaurant. Restaurant signs give customers a better idea of what they can expect when they enter a restaurant. Once customers enter the building, the restaurant graphics placed throughout the building reinforce the branding message.

Multi-Channel Marketing Connects With Customers

It takes more than simply sending an email or printing a flyer to properly brand a restaurant. Multi-channel marketing improves the overall marketing impact of a restaurant by using multiple methods of marketing outreach to connect with customers. From text messages to personalized emails to customized websites and direct mail, multi-channel marketing allows restaurants to tailor their marketing message in order to more effectively reach their target audience and increase foot traffic and sales. In addition, multi-channel marketing allows businesses to track customer responses to the various elements of the marketing campaign so they can modify and grow their marketing efforts in the channels that showed the most ROI.

Discover more about the branding power of restaurant graphics when you contact our experienced team today.

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What Is Print Fulfillment & Distribution?

What Is Print Fulfillment & Distribution?

Print fulfillment and distribution is a broad term that many people have heard of but they might be unaware of everything that is actually possible under that category.

Listed here is a short list of services that are typically offered

  • Order Fulfillment
  • Bindery & Finishing
  • Kitting and Assembly
  • Inventory Management
  • Distribution and Shipping
  • On-Site Warehousing
  • Real-Time Order Tracking

There are a number of different ways that utilizing a service like this can benefit your business.

How Fulfillment Services & Distribution Benefit Your Business

What if we told you that utilizing efficient fulfillment and distribution services could save you time, money and a lot of headaches? Here are just a few ways that can be done:

  • Your business can eliminate the cost of a warehouse or storage unit as well as reduce labor costs. Magna IV stores the printed and promotional materials until it is time to prepare, package, kit and distribute them.
  • Fulfillment and distribution services allow you to focus on your core competencies. Your team is experienced in your business sector but fulfillment services might not be one of your strengths. You get to focus on your business strengths while we handle your fulfillment and distribution needs.
  • They also offer your business lower shipping costs thanks to our distribution infrastructure and the bulk delivery discounts offered as part of our fulfillment and distribution services.

Magna IV Fulfillment And Distribution Services

Magna IV offers an array of fulfillment and distribution services that efficiently deliver print materials and marketing giveaways, coupons and items to your intended audience. Again some of the fulfillment services we offer companies of all sizes include production, warehousing, kitting, binding, order fulfillment, shipping and real-time order tracking. Our real-time reporting services take the worry out of fulfillment shipping as your business can follow the shipping progress of the distributed materials and see when they arrive at their destination. In addition, we can offer you individual or bulk order distribution at the lowest rates even if the items being distributed include different materials or quantities in the order.

Learn more about the advantages of utilizing our print fulfillment and distribution services by contacting our expert team today.

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