MAGNA IV BLOG
Magna IV Blog Topics
Magna IV Blog Archive
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- April 2018
- March 2018
- February 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- May 2017
- March 2017
- February 2017
- December 2016
- November 2016
- October 2016
- August 2016
- July 2016
- June 2016
- April 2016
- March 2016
- February 2016
- December 2015
- October 2015
- September 2015
- August 2015
- July 2015
Mailed it! 3 Ways to Market Better During COVID-19
/by Kristi DannelleyDirect Mail During COVID-19
As we all have learned, many of the strategies that worked before COVID-19 will no longer work now. Direct Mail marketing and Every Door Direct Mail, (EDDM), is proving its worth in the digitally-saturated COVID-19 era. Below are 3 ways to market better during COVID-19 with direct mail to get your brand in front of your customers.
Direct Mail vs. EDDM
A direct mail campaign is perfect for reaching existing customers and allows you to put your message in areas where it will be most effective. EDDM is generic which makes it the right fit to find new customers. Blast your message out to everyone in a specific location to find those who are new to your brand.
3 Ways to Market Better During COVID-19
Mail campaigns can be used to reach existing and new customers. But how are you going to win them over once you’ve reached them? We have a few direct mail best practices to keep your brand top of mind during COVID-19.
Deals
Right now, people are looking for deals. Consumers are still looking for products they need but they are trying to get the most bang for their buck. Highlight your discounts and promotions to help your customers get what they need.
Business Update
Inform customers of your updated business schedule. Generate excitement for your brands by bringing awareness to virtual events and sales. For a personal connection, include a QR code to videos of a representative giving updates on how your business is adapting
Community Outreach
Highlight the help your business is providing during the pandemic and how this benefits your mail recipients. Provide information on opportunities for your customers to partner with your business to expand that help deeper into the community. This is perfect for building goodwill with your customers and position your company as a community partner.
Magna IV has a wealth of experience executing direct mail campaigns. We are well-versed in best practices for direct mail and we can leverage our knowledge in USPS regulations to save you time and money on your campaigns. Contact us today to get started on your mail campaign or click here to see our direct mail capabilities.
Contact Us Now for More Information
Phone: 501-376-2397
Back in Session: 4 Ways to Ensure a Safe and Successful Return to School
/by Kristi DannelleySafe Return to School
Like all industries, schools universities and other higher-education institutions have been disrupted by the COVID-19 pandemic. Even as the country reopens, many Americans remain uncertain about stepping foot back on academic campuses, particularly in light of ever-evolving social distancing guidelines. Fortunately, you can help ensure a safe, smooth and successful return to school with these four marketing ideas:
Signage
Help alleviate families’ unease by creating and installing signage. From floor decals to vinyl posters, signage can outline your school or organization’s stringent health and safety standards.
Postcards
Send a direct mail postcard to current and prospective students with details about your campus’ safety measures, with website links and QR codes for increased digital traffic.
Admissions Gift Boxes
Campus tours may be on hold, but you can still engage with prospective students through branded gift boxes featuring apparel, personal protective equipment and other promotional items.
Magazines
Use a magazine to share how your campus’ culture has positively changed during COVID-19 so students and alumni alike can stay connected and continue to advocate for your school.
COVID-19 or not, Magna IV is here to help with your marketing needs to ensure a safe return to school. Contact us today to start your order.
Contact Us Now for More Information
Phone: 501-376-2397
4 Methods to Boost Non-Profit Fundraising during a Crisis
/by Kristi DannelleyThe COIVD-19 pandemic has brought with it incredible challenges for non-profit organizations. The biggest of these is the inability to host in-person fundraising events. Despite this setback, non-profits can still reach their donor base in these 4 meaningful ways:
Email Newsletter
Email response rates have significantly increased since the onset of the COVID-19 pandemic. People are more engaged digitally than they have ever been. Email newsletters can be used to inform your donor base of your organization’s current needs and virtual fundraising events your organization is hosting.
Direct Mail
Direct mail is able to reach potential donors who may not be digitally connected with your organization. You can inform them of opportunities to give and ways to still be involved during the pandemic. You can include a QR code linked to a landing page to increase digital engagement among potential donors. More info here.
Cross-media Marketing Campaigns
Cross-media marketing campaigns combine email newsletters, direct mail, and SMS marketing to deliver your message to your donor base. Cross-media has the unique ability to reach donors through their preferred method, which means a higher response rate. More info here.
Donation Boxes
Whether it is large boxes for physical donations like food and clothing, or small boxes to collect monetary donations, donation boxes promote giving and serve as the shipping container for your donation drive.
Magna IV is here to help. Give us a call or fill out our contact form, and we’ll work with you on your COVID-19 marketing plan.
Contact Us Now for More Information
Phone: 501-376-2397
4 Ways to Get Customers Back After Reopening
/by Kristi DannelleyGet Customers Back
As businesses and restaurants begin to reopen, some consumers are still reluctant to be out in public. If you want to increase traffic to your restaurant, new signage and promotional items is the way to go. Below are four products Magna IV offers to get customers back after reopening your restaurant.
Banners
People are tired of being inside. Many are driving around just to drive around. Catch their attention as they’re cruising down the street with a banner placed on your building or in your parking lot, (it’s not like the parking lot is being used yet). Inform your customers of your reopening date, augmented hours or the new family special.
A-Frame Signs
A-Frame signs are a must if your restaurant is located in a pedestrian-trafficked area. The stands are highly visible, eye-catching and allow for promotions to be visible from multiple directions. These also have the added benefit of being in the walking path meaning people have to pay attention to your signage.
Direct Mail Coupons
Your customers are stuck inside looking for any reason to get out and do something. Why not send them that reason directly? A direct mail coupon, personalized with their name will entice them to come to your restaurant. These mail pieces can also be used to inform customers of new safety measures, providing them comfort as they begin to venture back out in public.
Personal Protective Equipment Stations
Having stations for hand sanitizer, masks and other PPE may not draw in huge crowds, but they will create return customers. Your patrons will see your restaurant being responsible, caring for their health and well-being. Make sure everyone who dines with you knows where PPE is available with directional signage.
Magna IV is here to help get your customers back after reopening your restaurant. Check out our restaurant solutions page for more ideas. Give us a call or fill out our contact form and we’ll work with you on your COVID-19 marketing plan.
Contact Us Now for More Information
Phone: 501-376-2397
5 Ways to Connect with Customers During a Crisis
/by Kristi DannelleyLife is always throwing curveballs at us marketers, making it harder for us to reach and connect with our customers. The current crisis is throwing a spitball and we’re swinging a broom stick. How do you connect with customers during a crisis when they are making limited trips outside? You meet your customers where they are… at home. Below are five ways you can with limited interaction.
Email Newsletter
Email engagement is already up 21%, so I know I’m not speaking for myself when I admit to checking my email about 40 times a day during the COVID-19 outbreak. Put something in their inbox to lift their spirits and remind them you care about their safety and the struggles everyone has during the social distancing era.
Direct Mail
Who doesn’t love getting personally addressed mail? You can brighten their day with a simple gesture of personalization. If you really want to be a hero, print some kid’s games on the back so mom and dad can take a break.
Text Messaging
Text messages are a great way to share updates with you customer, they want to know when you’re reopening because they need somewhere to go that isn’t home. Tell them your new store hours, updated safety protocols and what they can expect to see when this is all over.
Branded Care Packages
If you really want to go the extra mile, send them something they really need. A care package filled with personal protective equipment can really go a long way in assuring your customers your company cares and you’re committed to helping in any way you can.
Magazines
Anyone else taken up reading since COVID-19 started? A magazine is a great way to tell your audience how your company is joining the fight against this infection and what you are doing to take care of those in need.
Things to Remember
COVID-19 is a unique and delicate experience for everyone. Marketers should heavily scrutinize every action they take.
Magna IV is here to help you connect with customers during a crisis. Check out our cross media marketing page for more ideas. Give us a call or fill out our contact form and we’ll work with you on your COVID-19 marketing plan.
Contact Us Now for More Information
Phone: 501-376-2397
Magna IV on COVID-19
/by Kristi DannelleySince 1975, Magna IV has prided itself on delivering the most innovative and highest-quality print products and services possible.
We understand many of our partners have concerns about the impact COVID-19 may have on your business or organization, including your marketing campaigns.
Let us reassure you. COVID-19 or not, Magna IV remains steadfast in our commitment to you.
As we have for 45 years, our expert team is prepared to deliver your projects—on time and on budget—all while protecting the health and safety of our employees and customers.
In accordance with guidelines from the Centers for Disease Control, World Health Organization and federal and state officials, we have closed our facilities to outside visitors, limited on-site personnel and temporarily eliminated non-essential travel. We have also provided our forward-facing staffers with personal protective equipment and added the option for free, no-contact deliveries. We continue to encourage employees to practice good hygiene habits, social distancing and, above all, to remain at home if sick.
If you ever have any questions or need our assistance, please don’t hesitate to contact our team members who are readily available by email and cell.
From all of us at Magna IV, thank you for your continued support and partnership.
Sincerely,
Kent Middleton
CEO
President
Kristi Dannelley
Menu solution switch brings big savings to Dave & Buster’s
/by Kristi DannelleyOffset vs. Digital Printing
/by Kristi DannelleyAfter days, if not weeks, of hard work, your next print project is coming down the pipeline. Now you must answer the age-old marketing question, “Should I use offset or digital printing?” Don’t let panic mode set in. Magna IV is here to help you weigh the pros and cons. What is Digital Printing? With […]
6 Ways to Save on Your Direct Mail Campaigns
/by Kristi DannelleySnail mail: a thing of the past or marketing tool of the future? According to a study by the direct mail marketing association, direct mail has a 10-30 times higher response rate than email marketing. As a result, marketing mail is expected to increase an average of 1.89% this year alone. To help customers save on their campaigns, the United States Postal Service recently announced its price changes and promotions for 2020, with discounts set at 2%.
2020 Postal Promotions
Direct Mail Services with Magna IV
Direct mail campaigns are still the most successful way to reach audiences and generate high response and engagement rates. Magna IV’s experienced design and production team can create your direct mail pieces, landing pages and even pre-sort to save you even more at the post office.
Contact Us Now for More Information
Phone: 501-376-2397
Ultraviolet Printing Enhances Printed Restaurant Collateral
/by Magna IVIn our years of experience, we’ve found that restaurant customers are less and less interested in dull and muted printed materials. How do you fix this? Ultraviolet Printing. UV printing produces marketing materials that brand your restaurant with eye-catching colors that enjoy a long lifespan. This versatile printing technique produces quality results on a variety of surfaces such as vinyl, plastic, and synthetics. In addition to those surfaces, ultraviolet printing offers high gloss, matte, and satin coatings. With all of these options available, there’s no reason to continue using anything else but UV printing for your restaurant marketing materials.
Advantages of UV Printing Services
UV printing offers advantages to restaurants of all sizes:
Ultraviolet Printing Gets Attention
Thanks to the sharp, crisp results produced by ultraviolet printing, restaurant printed materials get noticed and grab the attention of those that want to learn more about a restaurant. UV printing provides a look that is three-dimensional along with higher contrast to items as varied as pocket folders, menus, specialty packaging, and postcards that promote the offerings of the restaurant and let customers know about events and specials. Restaurants that want to make a good first impression and stay top of mind to customers utilize ultraviolet printing to create printed materials customers won’t soon forget.
Put the power of ultraviolet printing to work for your restaurant by contacting our experienced print specialists today.
Contact Us Now for More Information
Phone: 501-376-2397