Magna IV recommends variable data printing for customers who are looking for “mass customization without mass production.” By utilizing this type of on-demand printing, Magna IV is able to help customers double, or even triple, response rates and ensure greater returns on investments. This multi-channel marketing technology also allows customers to tailor each piece of marketing collateral with personalized emails, text messages or landing pages to better reach, track and follow up with their target audiences.
Additional benefits of variable data printing includes:
- Better targeting of recipients
- Tailored messages for individual recipients
- Customized art and design
- Accurate response tracking
- Seamless web and direct mail integration
- Ability to create recipient specific web pages with opt-in marketing