A Brand-New Online Marketing Portal for St. Jude
Facing long delays and high costs, St. Jude Research Hospital’s Dream Home Giveaway came to Magna IV looking for innovative solutions and new ideas. For years, the annual fundraiser had dealt with a difficult ordering process. With their previous vendors, they ordered all components of their mailing kits at the same time. But the envelopes often took five or even seven days longer to produce. This caused Dream Home to wait nearly three or four weeks to receive the products needed for their marketing campaigns—reducing their campaign’s effectiveness and hurting Dream Home’s overall fundraising total. It simply didn’t make sense.
Steven Schilling, one of Magna IV’s account executives, stepped in and helped Dream Home revamp their ordering process. He set up an online marketing portal for Dream Home at Magna IV, which allowed them to easily select the print collateral they needed and provided a consistent product for all of their Dream Homemarkets. Now, Dream Home can order their envelopes a week before the other mail components with the simple click of a button. These common-sense changes shortened Dream Home’s lead-time for their marketing campaigns by two to three weeks.
Steven’s efforts also saved Dream Home thousands of dollars on their print materials—ensuring that more dollars raised through the annual fundraiser went straight to St. Jude. He encouraged Dream Home to change trim sizes and stock on some of their mail pieces, a move that saved them $50,000 in one year alone. In addition, Steven provided guidance on targeting to help Dream Home refine its marketing lists so it could better reach those who were more likely to donate to St. Jude. These changes, along with Magna’s IV central location for shipping, saved Dream Home another $10,000.
Thanks to Steven and the Magna IV’s team efforts, St. Jude Dream Home now includes more than 30 giveaway markets and will continue to grow fundraising totals each year.