Many businesses today are focused on creating that highly sought-after, and sometimes elusive, store experience that turns everyday shoppers into repeat customers. But now, instead of traditional advertising channels, companies are turning to retail displays. If executed properly, in-store signage and displays can create greater and longer-lasting impacts on consumers—and for a fraction of the cost. And no one knows that better than long-time Magna IV partner Trade Fixtures.
For more than a decade, Magna IV has teamed with Trade Fixtures to help national brands move their products from store shelves to customers’ baskets with eye-catching and effective retail signage. Take M&M® Colorworks as an example. These branded point-of-purchase (POP) displays are found in nearly every small candy store, both in America and around the globe.
In coordination with Trade Fixtures, Magna IV first produces adhesive graphics with the candies’ iconic colors to ensure the M&M® brand is easily identifiable. It then complements these with unique acrylic signage and large-format cutouts to encourage both planned and unplanned purchases. With every POP display, Magna IV focuses on durability by using cost-effective materials like foam core and vinyl, which can withstand high traffic and regular cleanings.
Whether it’s through printed catalogs or POP displays, Magna IV is continually on the lookout for innovative solutions that will help Trade Fixtures maintain, and expand, its presence in the retail market. As Trade Fixtures recently said, Magna IV is the ideal partner because its team is “responsive, has quality workmanship and is able to scale jobs both large and small.” For more information about Magna IV and its retail solutions, contact us at 800-946-2462.