After days, if not weeks, of hard work, your next print project is coming down the pipeline. Now you must answer the age-old marketing question, “Should I use offset or digital printing?” Don’t let panic mode set in. Magna IV is here to help you weigh the pros and cons.
What is Digital Printing?
With digital printing, PDF images are sent directly from a computer to a laser or inkjet printer. These printers then recreate the digitized image with ink.
What is Offset Printing?
Offset printing uses a process called lithography, where liquid ink is applied to metal plates and press the ink onto rubber blankets. These blankets are used to transfer the image onto the selected printing material.
Advantages/Disadvantages of Digital:
• Cost effective for small orders
• Highly customizable
• No color match
• More expensive for higher runs
• Smaller selection of print materials and sizes
Advantages/Disadvantages of Offset:
• Exact color matches
• High-quality images
• Lower prices for higher quantities
• Less cost effective for smaller jobs
• Longer time investment to produce plates
• Higher cost for design changes
If you want to print a small run with highly customizable content, opt for digital printing. However, if you have a higher quantity order, you may want to consider offset printing which offers an almost infinite amount of printable materials and guaranteed color matching. Marketing problem, solved. Now that you’re ready to tackle your next print project, contact our experienced team directly.
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