MAGNA IV BLOG

Simple Marketing With a Big Impact!

Give your customers the experience of a lifetime. With bold and vibrant event signage, you can do just that! I get it, signage for events seems like the simplest marketing tactic and even something most marketers might overlook when planning and budgeting for their upcoming event. But, oftentimes the smallest and simplest things can make the greatest impact. Believe it or not, planning a structured and effective signage strategy is quite simple and nothing to fret over. Begin by familiarizing yourself with the event venue and deciding what areas will have the most foot traffic. These areas are the hot spots where you’ll want to place most of your signage. Now that you have a better understanding of the layout of your event space and how many signs you might need, it is time to focus on the budget. How much do you have to spend? How much are you willing to spend? These are two questions you must ask yourself before placing an order for your customized event signage.

Pre-Market Your Event

Pro tip: strategically plan to market your event locally with signage several days before your event. This is a skillful way to get the word out about your event and spark your community’s interest. Further, clean and innovative event signage personalized to your brand and the upcoming event will capture the eyes of many and spark their interest. When creating your event signage, give your audience just enough information about your event but make sure to leave them wanting more. This is a brilliant marketing tactic that is used time and time again. Give your audience valuable information and a sneak peek into what your event has to offer. This will have them making it their top priority to attend your event because they will be dying to learn more and see what your event is all about. We’re curious humans by nature, so, spark your audience’s curiosity and you will be on the path to success.

Stand Out

Now that you have sparked the attention of many and they are attending your event, you want to blow their minds with your creative, innovative, and informational signage. Signage is the cherry on top for any event and helps attendees feel welcomed and at ease in an unfamiliar place. In a world where advertising is shoved in our faces left and right, event signage must stand out and capture the attention of attendees.

What Should I Put on My Event Signage?

When considering what to put on your signage, you must remain consistent with your branding. I recommend not going outside of your typical colors and refraining from any irrelevant wording that is not on brand. This is a key facet to creating credibility and legitimacy for your brand during the event. Additionally, during an event, signage is an excellent opportunity for you to showcase any sponsorship. In doing so, your sponsors will be ecstatic and potentially offer sponsorships for any future events. Lastly, think about adding your social media platforms or a scannable QR code to your event signage. This will allow attendees to find you on social media platforms and follow you. This is such a huge step for any brand because a social media following will allow the attendee to connect, keep in touch, and follow you on all of your future endeavors.

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Phone: 501-376-2397

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    Connect and Inspire with Powerful Content Marketing

    Think Outside the Box 

    Do you market to an audience? If so, you’re a content marketer! Content marketing is the crossroad of advertising and publishing. As a content marketer, you’re focusing on constructing, piecing together, publishing, and distributing final content. With content marketing, you have one goal: create interesting content that not only sells but also offers value that can help and benefit the lives of others. Craig Davis said it best, “We need to stop interrupting what people are interested in and be what people are interested in.”

    Brands are slowly but surely adopting the idea of content marketing so it’s a content marketer’s responsibility to create illustrious, relevant, and personable content that consumers can’t get enough of. When brainstorming, think outside of the box and create content that will cater to your audience’s needs, desires, and wants. Don’t be average, be different!

    How to create loyalty within your brand with the help of content marketing:

    “96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience.” Create content that is not only inspiring but content that consumers can trust. Inspirational and emotional content builds connections and shows that you are a human brand seeking to build and mold relationships with other humans. When attempting to build brand loyalty, it’s important to let your guard down as a company and act authentically and empathetically. Focus on creating self-deprecating content that tells a story and enlightens your customers with the narrative behind your brand. Through this, you will create loyal fans that know you, like you and trust you.

    Evolving Content

    Moreover, content marketing is evolving. So, as a content marketer, you must consistently monitor and analyze social media trends and adjust when needed. For example, from data gathered in 2021, 60% of marketers expressed that videos are the leading light of their content and tend to drive more engagement. Further, strategies that may have worked for your brand last year, last month, or even last week might deliver different results today. Because of this, content marketers must stay one step ahead of the game scanning and monitoring impressions, conversions, and engagement every day.

    Create Content Your Customers Want To See!

    People love content, so give the people what they want. Consumers are drawn towards high-quality, relevant, and engaging content that promotes topics that matter to them. If you desire to build your brand’s clout and nurture customer relationships along the way, you must deliver value; with the help of content marketing, you can! Magna IV, for example, is consistent in making sure content remains purpose and value-driven whether it’s derived from graphics and signs, printing solutions, event signage, or branded custom logo apparel. Our number one mission for consumers is to feel connected to our brand, story, and the products we offer as they move diligently through the customer value journey.

    Final thoughts

    As a content marketer, remain consistent and patient along the way because trends will change and so will your content and marketing efforts. Content marketing is not a science but it does require authenticity, empathy, and loyalty. Your content reflects your brand, the products you offer, and the people of your company. Whether it’s content on event graphic and signs, printing solutions, event signage, or branded custom logo apparel, think about your audience and be what people are interested in. Be smart and create your content with passion, authenticity, and value while telling a story that speaks to your customers.

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      QR Codes: Improving Consumer’s Daily Life in a Touchless World

      What Is a QR Code?

      The onset of the pandemic has abruptly catapulted the need and use of QR codes. Not only are QR codes versatile but they are also safe, hygienic, and can easily and effectively assist marketers and businesses in the process of tracking and documenting campaigns without having to invest and spend unnecessary money. To begin, a QR code, also known as a “quick response,” is a 2D scannable barcode. Once a barcode is scanned, users are swiftly directed to a website or a landing page and presented with information or a call to action. Further, QR codes are an evolving marketing tool that has quickly progressed into consumer’s everyday lives offering value and information in a blink of an eye. It’s 2021; users are wiping their hands clean of anything slow and time-consuming.

      Improving Consumer’s Daily Life In A Touchless World

      Let’s look at some impressive statistics: according to Scanova Blog, “Mobileiron conducted a survey across the UK and Europe to check the audience’s reliance on QR Codes. It reported that 86.66% of smartphone users had scanned a QR Code at least once in their lifetime. And 36.40 % scan at least one QR Code a week. In addition to this, 46.81% of respondents agreed that QR codes make life easier in a touchless world. But that’s not where it ends. A good 38.99% of respondents want to see QR Codes used more broadly in the future.”

      3 Reasons Why You Should Implement QR Codes into Your Next Business Strategy:

      • A quick scan of a QR code can lead a consumer to a landing page or a website, removing any unnecessary hassle of trying to navigate through the internet
      • You can send a message through a QR code benefiting SMS marketing in more ways than one
      • QR codes can be used to send emails. This marketing strategy can help a marketer to monitor data and email performance rates

      Easy To Use Tool

      Do you have a smartphone? Did you know that today’s latest smartphones come with a QR code scanner? Roughly 85% of people own a smartphone giving them easy access and endless opportunities to use a QR code. It’s an easy-to-use tool that any smartphone user could quickly learn. Have you sat down to eat at a restaurant lately? You probably had to scan a QR code to view the menu. This is just one very popular way that QR codes are being used today. QR codes are an efficient and cohesive way for any business to relay information and messages to customers in just a few seconds. Moreover, QR codes are extremely enticing to customers because they can scan on their own time and retrieve and access information when they are ready to take action.

      Four benefits of using QR codes in marketing:

      • Instant access
      • Easy to track marketing data and analytics
      • Cost-effective
      • Can decrease your marketing print needs and expenses

      Final Thoughts

      QR codes are a creative way to drive traffic and create awareness and engagement with your target audience. It’s a new way to market in a technologically advanced and fast-paced world and an effective and cheaper alternative to more extensive print options like menus or magazines. Think about incorporating QR codes into your business and marketing strategies because it will simplify and fine-tune the way you do business.

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        How Behavioral Psychology Can Improve Your Marketing

        Behavioral Psychology In Marketing

        Applying the idea of behavioral psychology can create quality customer relations and build brand recognition. Consider exploring the concept of behavioral psychology to get the most out of your next interior printing or wall graphic design to increase your business’s growth and revenue. The objective of behavioral psychology in interior printing, wall graphic design, and content marketing is to purposely adjust and modify your content to the observed behavior of your customers. In the end, focusing on human behavior can impact your business in various ways and can make genuine impacts for you and in your business increasing all traffic, awareness, engagement, and conversions.

        What Is Behavioral Psychology?

        Surprisingly, psychology is used in all aspects of marketing. It is essential that as a business you can easily and effectively anticipate buyer and consumer behavior by understanding and knowing your audience and their cognitive preconceived notions. Consumers are irrational, point-blank. Behavioral psychology applies theoretical understandings and ideas to marketing and is undoubtedly the new cornerstone of any successful business. Think about implementing behavioral psychology into your marketing efforts as you begin the design process of your next product. Interior printing or wall graphic design services will help your company deliver pristine, high-quality customer interactions and relations that will put your business on the map.

        Three Ways to Utilize Behavioral Psychology in Your Marketing:

        1.  Define your goal and your purpose. What action do you want your audience to take?
        2.  Select the audience you wish to target and study and know their buyer persona to assist in your content creation.
        3.  Observe and report the actions and performances that your customers are making so you can track, analyze, and learn for your next marketing efforts.

        Marketing With a Purpose Through Psychology

        What is the sole purpose of interior printing, wall graphic design, and content marketing? To take action! Similarly, this is also the purpose of behavioral psychology. As a marketer, you need to know your audience well. What actions have they taken? What actions are they taking? What actions will they take? Knowing what actions your customers will take and analyzing their next move is a vital game that marketers must play. It’s a game not only you should play as a marketer, but it’s a game that you must win. It is essential that you are always one step ahead of your customers through your marketing efforts and strategies or else you will fall behind and you will lose! Executing this idea may seem difficult but with the help and design of behavioral psychology, you will come out on top. The concepts that lie within behavioral psychology will help marketers to better operate and make sense of interior printing, wall graphic design, and content marketing. As a result, customers will take action and leave satisfied and content.

        Final Thoughts

        We must understand our customers. Behavioral Psychology can help with that as it plays a role in understanding your customer’s needs, desires, and motivations. Implementing this into your marketing and business efforts and applying this ideology will advance your business’s customer relations and advance brand recognition so you can focus on growing profits and revenue.

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        Phone: 1-800-946-2462

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          Human to Human: A New Way of Marketing

          H2H Marketing

          As humans, we embrace relationships, people, and wholesome trust. Ultimately, humans are important to humans and we aspire to connect and relate with one another on various levels. It’s time that we acknowledge and mold these ideas into our business and marketing efforts as we focus on H2H to facilitate the creation of honest and profound connections between businesses and their customers. We must see our customers as people first and clients second. With this mindset, you can enhance your business and portray a trusted voice that captures the true essence of your brand.

          Marketing Through an H2H Lens

          We must always remember, behind every sale, phone call, or customer, there is a human being. Humanizing the way we act and perform in a business will build trust, loyalty, and compassion and enhance the value of what your business can offer.

          Four Ways to Incorporate H2H in Your Business

          With H2H marketing and business efforts, quality communication is essential when developing trusted relationships with customers. Below are four ways to communicate when implementing high-quality H2H into your business strategy.

          1. Show compassion
          2. Be personable
          3. Be empathetic
          4. Be genuine

          Human-to-human communication will outperform any other business strategy. Having your customer as the main focus will make your customer feel important. Ultimately, people like to feel as though they are the center of attention and are being well taken care of. H2H will have your customer feeling like they are the only customer you have… when we all know this is not the case. Furthermore, H2H is a business strategy that will give your customers an experience of a lifetime. With this style of white-gloved, high-quality service, you will leave your customers coming back time and time again.

          Final Thoughts

          In the end, when doing business, you are dealing with humans. A human-to-human business strategy is valuable not only to your customers but to you as well. Take the time to understand and meet your customers where they are and in return, the way you do business will be transformed.

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            Offset Printing vs Digital Printing: The Difference

            Print Advertising: Here to Stay

            Businesses Are Migrating Back to Print Ads

            Is print advertising still an effective way to market and advertise? Why yes, yes it is! We get it; digital marketing is probably the first thing that comes to mind when you hear the word “marketing” in today’s fast-paced, technologically advanced world but I’m here to tell you that print isn’t going away any time soon. Did you know that print advertisement results in higher conversion rates? It’s true! Online marketing campaigns that include printed catalogs produce 163% more profits than campaigns that only use digital media. Besides, print advertisement is exceptionally interactive. Ultimately, high conversion rates, strong audience demographics, and its unique interactive format are just three reasons why print advertisement remains at the top of the pyramid year after year.

            What’s Considered a Print Ad?

            Print advertisement is a printing solution that is printed in a hard copy format and is typically read by your target audience. Below are 3 types of print advertisements:

            • Direct Mail – a cost-effective and highly individualized way to easily target a specific demographic.
            • Brochures – an affordable printing solution that will help establish your authority, integrity, and brand all in a single format that exhibits vast information.
            • Magazine – a way to display an unlimited amount of creativity while exemplifying high definition work that can target a specific demographic and stick in the mind of readers.

            The Power of Print

            The power of print is unquestionable. Let’s talk numbers. Don Potochny reveals that 80% of consumers act on direct mail and only 45% act on electronic ads. Has anyone ever told you “don’t always believe what you read online”? This is because the internet is overflowing with fake and misleading advertisements that are promoted solely to draw you in and may not always have your best interest in mind. With that being said, print ads remain the most trusted and reliable configuration of sourced information.

            Benefits of Print Ads:

            • Engagement skyrockets – studies show that people engage differently when reading physical content.
            • Prolonged existence – print advertisements last until they literally can’t hold onto the content they are attached to. A longer shelf life equals more views!
            • Makes a lasting impression – readers view print ads slower and more deliberately resulting in more sales and revenue for you and your business.

            Final Thoughts

            Print advertisement is an ideal marketing strategy. Moreover, time and time again print ads have remained a consistent, effective, and beneficial tool for printing service companies. Also, print ads have a longer lifespan than any form of digital marketing and will surely leave a lasting impression on all customers and prospects. In the end, print is alive and well and should be made a key priority in any company’s marketing budget.

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            Phone: 1-800-946-2462

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              Custom Wall Mural, Custom Wall Decal, Custom Wall Wrap, Custom Wall Graphics

              Interior Graphics Promote a Positive School Environment

              Research supports staggering findings that propose how a student’s academic progress and successes are powerfully impacted by the aesthetic of their surrounding environment. Interior printing, color, and design in a school setting have shown to drastically increase a student’s progress by 25%. It’s true; color, art, and exciting interior graphic design are pure magic to any student and can affect both their mental and emotional well-being.

              What Colors Should You Use in Your School’s Interior Graphic Design?

              Below are 3 colors we recommend using in your interior printing that will boost a student body’s academic engagement:

              • Yellow – amplifies creativity, attention, and positivity
              • Red – motivates attentiveness, enthusiasm, and ingenuity
              • Purple – radiates a sense of tranquility and serenity

              The Impact of Color

              Time and time again studies have shown just how impactful color can be in improving a student’s successes and academic endeavors. In fact, interior printing in a school environment has the potential to reduce a student’s blood pressure while promoting less sporadic behaviors and disruptiveness. Today, students have enough on their plates as it is. From early morning bus rides, academic stressors, extracurricular activities, and life at home with their family and friends; it’s easy for a student to feel overwhelmed, sad, and unmotivated. Interior graphic design can help give a tired student the motivation and positive reinforcement he or she needs to push through the day, conquer obstacles and leave with a smile on their face.

              School Design Tips and Tricks to Incorporate on Your School’s Campus:

              1. Integrate Accent Walls

              A large accent wall can serve a multitude of design purposes in a school. Put a smile on a student’s face with vibrant color and design!

              2. Create custom wallpaper

              Place custom interior wallpaper throughout your school hallway that will allow young children to practice their colors, numbers, and letters. 

              3. Acquire custom cut lettering

              Custom lettering will help to create a focal point in a boring school cafeteria bringing excitement and joy to any student.

              4.Generate floor graphics

              Consider floor graphics at your school to help make a statement for first-time visitors and guests.

              Go big or go home! Interior design graphics are quick, affordable, and can help give your school environment a more lively appearance. Bring your school back to life with interior printing, custom murals, or other interior graphics.

              Tip of the Day:

              What color makes you the happiest, most concentrated, or energized? Think about implementing these colors into your daily life and watch your days transform!

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              Phone: 800-946-2462

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                Three ways to use Augmented Reality in print marketing

                Augment your Marketing

                The technology for augmented reality (AR) in print marketing is reaching critical mass, where brands have a platform commonly used by consumers to access the content. Marketers should look for ways to implement this feature into their printed materials to be ahead of the curve and standout from 2-D graphics and signs. Below are three ways to use AR in your marketing campaigns.

                Augment Reality: What is it?

                First, we need to know what augmented reality is. It takes a 2-D image (Trigger Image) and places graphics, (2-D or 3-D), over the trigger for an engaging experience. For example, Lego implements AR in stores to display 3-D renderings of finished products. The Pokémon Go app was based around AR, placing characters over images of the real world. This is not to be confused with virtual reality which creates an entirely new, digital world. Now that we have that cleared up, let’s get into some creative uses.

                Business Cards

                Everyone’s seen a business card. Name, contact info and your company’s logo. How can your business card stand out from other salespeople and marketing representatives? With AR, you can include animations, text boxes with company information and your previous work as well as a 3-D image of yourself to leave a lasting impression.

                Event Signage

                AR presents many opportunities to market events such as exclusive rewards, photo ops and pre-event scavenger hunts leading to the event. Getting consumers involved in your event beforehand increases the likelihood of them actually attending the event.

                Wayfinding

                I’m sure I’m not the only one who gets lost in shopping centers and has trouble getting my bearings on a 2-D directory. Through AR, you can put that map on shopper’s phones, giving enabling them to see the map on a horizontal plane and navigate to their desired destination.

                Final Thoughts

                The potential for AR in print marketing is seemingly endless. Marketers must be ready with a plan to implement this digital content into their printed materials.

                Give us a call or fill out the contact form below to find out how digital and print marketing can be integrated in your marketing plan today.

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                Phone: 800-946-2462

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                  Four Ways Signs and Graphics can help an Aging Generation

                  Four Ways Signs and Graphics can help an Aging Generation

                  An Aging, Active Generation

                  Who is the oldest person you know? How old are they? Chances are they remain out and about despite living through their “Golden Years.” No longer are elderly confined to nursing homes and hospital wings as in generations past. The latest generation of silver foxes is on the move, enjoying retirement, family and life savings. Below are four tips to capture this demographic with signage and graphics.

                  Wayfinding

                  No one likes to feel lost or to search for a location for hours. Include clear instructions with directional arrows and visual landmarks in your signage to reduce confusion. Wayfinding signage should be clearly identifiable from a far distance.

                  Answer All Questions

                  Provide as much information as possible. Before you have a design in mind, you should think through any and all questions an elderly visitor might have, such as senior discounts, handicap parking and best entrances to use if promotion is indoors.

                  Large Font

                  Unfortunately, diminishing eyesight is not a thing of the past. To help this generation get all they can from your signs and graphics, use large, plain fonts. Providing a QR code where they can view information up close and in a large font is an added bonus.

                  Involvement

                  This generation loves to be involved, whether that’s through donating to a charity or volunteering their time. Provide information in your signage on how they can get involved with your organization or business.

                  Final Thoughts

                  The current senior generation is more active than ever before, business can’t afford to write them off. With money saved and plenty of time and grandkids to spend it on, this is the demographic every business and organization should be targeting.

                  Give us a call or fill out the contact form below to get started on signage and graphics perfect for marketing to an aging generation.

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                  Phone: 800-946-2462

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