MAGNA IV BLOG

Why In-Store Visuals and Displays are Vital for Successful Sale Rates

The goal of any store or business is to attract customers and convert sales. First things first when making an in-person sale; you have to catch the eye of your customer and get them in your space. You can’t force people to come into your place of business, however, you can swoon them with attractive graphics and displays that will leave them wanting more from you. Face it, we’re only human and humans tend to like shiny and pretty things. When flushing out your marketing budget, consider visual eye-catching and vibrant merchandising and graphics that’ll be sure to catch the public’s eye.

Engage and Inspire

Think about it, store and business graphics attract the attention of a customer before the customer ever steps a single foot in your space. Graphics and displays are a fun and exciting way to take advantage of print and to engage and inspire shoppers like never before. With aesthetically pleasing visuals, you will increase foot traffic and sales. Furthermore, graphics and signage that are custom designed to capture your business’s image and voice ultimately set the tone for the store and play a significant role in a customer’s overall experience.

Deliver Value

In-store visual graphics and signage deliver the information customers need to know in order to make an informed purchasing decision. Several of the most common types of in-store graphics and signage displays include the following:

  • Posters and signs that are placed near the entrance of the store sharing your marketing message with customers as they enter the building
  • Special events are a big source of revenue and banners that highlight sales and other events bring attention to spotlighted products and sales that are being promoted for a limited time
  • Floor graphics greet customers as they walk in the door and lead them to targeted merchandise and sales displays
  • Convenience store signs such as wall graphics give your space an updated and fresh look that also transforms the perception customers currently have about the business

Final Thoughts

Professional print services create a story and set the mood for customers as they enter your store. Professional retail display printing is not a “one size fits all” service. Visual merchandising requires custom-made displays that are created with the customer in mind while also promoting the products the business is hoping customers will purchase time and time again. In addition, visual displays and print products must be easy to understand and comprehend at a quick glance, as well as easy to see, whether the customer is standing across the room or is directly in front of the display. A useful marketing tip and strategy is to have the product on hand alongside the display for customers to purchase will make a powerful impact on sales and increase overall profits for your store. Consider taking the first step towards effective visual merchandising and displays by contacting our experienced design team today!

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Phone: 501-376-2397

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    How to Get Your Business Back On the Map with Print Solutions

    As businesses and restaurants are slowly getting back on their own two feet post COVID-19, some consumers are still reluctant to comfortably go out into the public like old times.  If you are looking to increase foot traffic to your place of business, new signage and promotional items might just be the way to go. It’s time to take a few steps forward and look into the future of your business. Print solutions will help your customers feel welcomed, safe, and calm during a time of uncertainty. Marketing with care, empathy, and passion will help your business to stand firm as the world slowly but surely looks towards a bright future. If you’re unsure what print solutions will best fit your business’s image, voice, and most importantly budget, continue reading to unveil four products that will transform the way you market.

    Banners

    Show off your business loud and proud. Catch your customer’s attention as they’re cruising down the street with a banner placed on your building or in your parking lot. Inform your customers with bright colors and exciting fonts that you are open for business and ready to serve.

    A-Frame Signs

    A-Frame signs are a must if your restaurant is located in a pedestrian-trafficked area. The stands are highly visible, eye-catching, and allow for promotions to be visible from multiple directions.

    Direct Mail Coupons

    Your customers are getting out and being more active in the community. Why not send them direct notice to come to visit you and your business? Consider a direct mail coupon, personalized with their name to entice them to come in and visit your restaurant. Direct mail pieces can also be used to inform customers of safety measures, providing them comfort as they are out and about in the public. Further, with the constant annoyance and notifications of texts, emails, and social media, it’s easy for customers to feel overwhelmed by digital marketing. To help prevent brand burnout, many entities are now considering a switch to direct mail, which offers a high return-on-investment and can be easily tailored for specific audiences with variable data. As a recent industry study showed, households on average keep advertising mail for 17 days and door drops for 38 days. That means companies have multiple opportunities for their marketing collateral to be seen.

    Create an experience

    Customers want and need, a distraction from the past year. That’s why there’s no better time to use experiential marketing (i.e., engagement marketing) techniques. Brands can interact directly, but safely with customers by designing and installing unique building wraps, innovative point-of-purchase displays, or even Instagram-worthy interior and exterior design graphics. Give your customers the experience they deserve. In return, they will grow to be loyal to you and your trusted brand one noteworthy experience at a time.

    Final Thoughts

    Magna IV is here to help get your business back on its own two feet. Check out our restaurant solutions page for more ideas. Give us a call today or fill out our contact form and we’ll work with you directly to execute your post-COVID-19 marketing plan.

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    Phone: 501-376-2397

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      Does the Business Card Still Have A Place In The World?

      Considering the digital age we live in, do business cards still have a place?  You bet it does! A business card is a focal point for your brand and a way to make an unforgettable first impression. It is a simplistic marketing material that represents you, your brand, and what you can ultimately offer them. When you meet a potential client for the first time or connect with a peer at a networking event, your business card is a physical keepsake for someone to hold on to. Because your business card holds such significant value, you want to make sure it’s memorable. Here are a few ways to create a business card design that people will want to hold on to and that stands out from the crowd:

      1. Paper and finish: People who are tactile will take notice of the paper quality used to create your business cards. When you invest in high-quality paper stock or a special finish, not only will your business card hold up for much longer but it will impress your customer at first touch. Think about considering a medium stock paper with a matte finish. If matte doesn’t match your brand’s image or voice, consider a glossy finish that’ll catch the eyes of your audience.
      2. Fonts and color: Remember that you want to stay consistent with your brand, voice, and image. Is your company more serious? Are you a younger more playful company? Consider how you want your company to be portrayed when designing your business card and selecting the fonts and colors. The fonts and colors on your business card should represent your company to a “T.” Choose wisely!
      3. Shape and size: Business cards come in all shapes and sizes. Think about spicing up the design of your card by using a shape that creatively represents your company or the work that you do. Business cards offer more creative freedom than you think; have fun with them!
      4. Texture: Create a visual impact by incorporating raised material and lettering in your business card design. Go above and beyond with coatings like matte, high gloss, and satin. In addition, you can also choose from soft-feel coatings to give substrates a smooth, velvet-like texture; talk about luxury! Consider applying a high-gloss varnish on top of the soft feel to accentuate images or bold type to give marketing collateral even more “pop!”
      5. Logo: You work so hard to get your business to where it’s at. Be proud of your journey and successes by placing your logo front and center when designing your business card.

      A Marketing Approach You Can’t Pass Up

      Business cards are a simple yet effective tool that can be placed in the hands of as many people as you budgeted for. Business cards are also an exciting way to market because of their size. As you pass someone on the street, you can gift your business card to them and they can easily slip it in their pocket and continue on with their day. Ultimately, business cards are a budget-friendly marketing approach that small businesses should not pass up.

      Final Thoughts

      Make a lasting impression at conferences, networking events, meetings, and more by utilizing a business card printing service that helps you create an outstanding business card. Ultimately, business cards play a significant role in creating opportunities and establishing a warm personal relationship with clients. If your customers are the focus and core of your marketing efforts, you will draw in loyal, raving fans that will become a part of your brand and the work you do every day.

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      Phone: 501-376-2397

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        How to Get Your Startup Business to the Next Level

        Tired of blending in at every local pop-up event? It’s time to stand out and connect with your audience. With the help of a few print and marketing tips and tricks, you can!

        Marketing Must-Haves for YOUR Startup Business

        Trying to market your business? Not succeeding? It might be time to take a serious look at your marketing plans to ensure that you’re not overlooking the most important pieces of the marketing puzzle. A strong marketing strategy is essential if your business is seeking success. Be sure to follow the following 5 marketing must-haves to create a booming business.

        1. A Website

        A website alone will not acquire customers and drive sales but will give you an excellent platform on which to communicate with the public. Carefully deciding what is on your website is one of the first steps to starting a business. What products or services does your business offer? How do you want these concepts to be featured on your site? Remember, this will likely be the customer’s first encounter with your product line.

        1. A Content Strategy

        It’s time to decide what exactly you want to communicate to the public, and how often. Your content should be relevant to the industry your business is in, and provide valuable information to potential customers. Think about what your customers might want to see.

        1. A Voice

        Establishing a clear and recognizable company voice is essential to the branding process. It gives your business a personality, and gives the public a peek inside your company culture. For example, Disney brands itself with happiness and magic. Be sure to remain consistent with your company voice.

        1. Social Media

        Did you know that 54% of the population uses social media, and having a strong digital presence will do wonders for your business? By posting a photo on Instagram or blasting a quick tweet, your business will be under the nose of your target audience in seconds. Post valuable and entertaining content regularly on social media platforms that will reach your target audience.

        1. A Marketing Plan

        Once you have identified your target market and who your brand wants to reach, it’s time to think about your marketing plan, AKA the following 4 P’s: product, price, place, and promotion. These marketing tactics will help with your company’s design and branding, retail price and payment period, channels and distribution, and advertising.

        Print Marketing Must-Haves for YOUR Start-Up Business

        Your business needs creative, powerful, and eye-catching print to stand out from the crowd. Be sure to follow the following print marketing must-haves to form a successful business!

        1. A Logo

        Your business logo is the face of your brand, products, and the people of your company. It’s the foundation of all marketing materials so it’s important to take the time, energy, and effort to get it right. Implement colors, imagery, and design that will win your customers over at first glance.

        1. Business Cards

        Business cards are an old-school way to exchange personal and business information; however, it’s a way of networking that will never die down. Business cards can be personalized to make a subtle or loud statement with customized designs and fonts.

        1. Brochures

        Brochures are a great way to market your business. The uses of a business brochure are nearly endless. Bring them with you to sales meetings, events, or mail them to your target audience.

        1. Vehicle wraps

        You know when you are driving on the interstate, minding your own business, and you’re suddenly passed by a vehicle with graphics all over? Does it catch your eye almost instantly? Yes! See, with a vehicle wrap, all eyes will be on you. Whether it’s a small design or something that fits the entire vehicle, people will be interested in reading your print advertisement to see what value you could offer them.

        Final Thoughts

        Tired of blending in and not see any growth in new customers? It’s time to stand out and connect with your audience. With the help of a few print marketing tips and tricks, you can!  A strong marketing strategy is essential if your business is seeking growth in customers and profits. Think about implementing these powerful marketing and print must-haves to help your business achieve immense success.

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        Phone: 501-376-2397

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          How to Prep for the Holidays with Promo Products

          The Holidays are soon approaching! Do you have show-stopping promotional items to gift customers? It’s time to begin prepping for the holidays with outstanding promo products that will be sure to “WOW” your customers.

          Promotional Items

          The season of giving is upon us. Trying to think outside the box when it comes to generating some holiday revenue this year? Promotional products are a great option for businesses both large and small who want to expand their brand awareness and generate interest in a new product or service. With the right preparation and execution, you could have a promotion that will not only help grow your business during the holidays but also long after the decorations are taken down and packed away. Get ahead of the game by ordering promotional items today!

          Questions to Ask Yourself

          Not all promotional products are ideal for the holidays. Before you order anything, it’s important to ask yourself a few questions. How you answer the following questions will depend heavily on what you need to purchase:

          • Who will you be handing these promotional items out to?
          • What is your budget for the holiday season?
          • Do you want to display your company information or logo on these products? How you answer these questions will depend heavily on what you need to purchase.

          Buzzworthy Promo Items

          Did you know that promotional products have a greater return on investment than almost any other form of advertising? Promoting seasonal and holiday-themed promo items is a fun way to advertise your company brand at any time during the year.

          Below are 7 trending promotional products for the holidays that are guaranteed to generate buzz from customers and employees:

          1. Pens
          2. Lanyards
          3. Mugs
          4. Drawstring backpack
          5. Tumbler
          6. Umbrella
          7. Koozie

          Lasting Impressions Matter

          The holidays provide an opportunity to show your customers appreciation for their business while marketing and promoting your brand, organization, or company. Make a lasting impression with your valued clients and deliver premium items that will get them excited about your business and the work you do. Still unsure what promotional products your customers might love?

          Below are just a few things to consider when deciding what promo items will be the best investment for your company:

          • Put your customer first and think about what they would want
          • Select products that will make an impact on customers and bring value to their daily lives
          • Think about when and where you will be distributing these products

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          Phone: 501-376-2397

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            What Does a Reliable 3PL Look Like?

            A reliable, trustworthy, and high-quality 3PL, or third-party logistics provider, is an expert in getting the correct products to your customers safely and on time.

            5 signs it’s time to outsource to an experienced 3PL provider:

            1. Preparing and filling orders is starting to impact the running of your business
            2. Your inventory is out of control and has become too much to handle
            3. Returns are vast and shipped orders are wrong time and time again
            4. Your warehouse team is not up to speed and lacks expertise
            5. Budgets are tight and you are missing out on freight discounts that only a 3PL can offer

            Enhance supply chain performance                    

            You might sell a terrific product. Maybe you do a great job of marketing it. However, if your third-party logistics operations don’t run smoothly, your eCommerce business will not thrive. Fulfillment is one of the most critical components of any online retail business. You must provide quick turnaround and fast delivery that eCommerce customers not only expect but demand. Otherwise, you’ll lose sales. As your eCommerce business matures, at some point, you’ll begin running out of space in-house and will have no choice but to turn to a trusted 3PL provider to help outsource your fulfillment. A reliable 3PL will help take a load off your plate. Landing more sales means more inventory management, more boxes, getting them out the door and onto trucks at the right time, and hoping that everything inside was correct and arrived undamaged. At the same time, you’re also managing marketing, updating your website, and growing your team. Working with a reliable and trusted 3PL can simplify your operational responsibility and enhance your supply chain performance.

            Fast and smooth shipping

            The number of small businesses and retail companies is constantly growing. To no surprise, the number of customer demands grows even faster. Today, customers define what good service is, and most good customer reviews include fast and smooth shipping experiences at the top of their list when making purchases. Here is where experienced 3PL’s come into play.

            • Supply chain management
            • Reduce costs, save time
            • Visibility and reporting
            • Flexibility

            3PL specialties

            As an eCommerce business owner, your specialty probably doesn’t lie within logistics. It’s your job to get products in front of target customers, refine products, and deliver positive experiences that convince people to become repeat customers. Getting inventory to a customer is a key piece of the puzzle, but it doesn’t always fall into an eCommerce site owner’s wheelhouse. The good news: shipment and fulfillment optimization are standard 3PL specialties.

            Final thoughts

            Brands need 3PL services when they can no longer handle storing, preparing, and delivering orders on their own. If you’re finding that your business has grown to the point that you no longer have the bandwidth to handle fulfillment, it may be time to hire a 3PL. Because the process is simple and seamless with a 3PL, customers never think twice about the handoff between received orders and fulfillment. That leaves eCommerce companies the capacity to do what they do best: manufacture and sell products.

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            Phone: 501-376-2397

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              Four Valid Reasons Why Your Business Needs Eye-Catching Brochures

              Offline Marketing Remains Relevant

              We are in a digital era, however, we mustn’t forget about the significance of human and in-person interactions. Marketing is difficult but if you make your customers a priority and consistently meet them where they’re at, it works and it works well. The key to successful and profitable marketing is to present yourself or your product directly in front of your target audience. As I said, digital marketing is evolving and developing into a medium that almost every company has embraced, however, offline marketing solutions and methods are still relevant and very much necessary to connect with your audience.

              The Business Brochure Is Still Necessary!

              Brochure marketing is one of the top-performing types of traditional marketing. It’s a powerful tool that should not be underestimated by the business world. Let’s dive in as I introduce you to four reasons why you should invest in a brochure for your business.

              1. Cost

              Printing brochures are quite cost-effective. If you’re trying to save a buck or two in your marketing budget, consider a brochure. You can easily cut the design costs by using design tools that are free yet still effective. Free templates are offered and can easily be customized to fit the branding of your company by selecting colors, fonts, and images that reflect your brand messaging and other areas of your marketing.

              1. Branding

              Business brochures are an exceptional marketing tool that will make an impression on your audience and increase brand awareness. Brochures are a small marketing medium that can make the biggest difference! It’s hard to make your audience remember you, so, place your brochures in the path of your targeted audience and let the brochures make the sales for you and turn your customers into raving fans.

              1. Longevity

              With digital marketing, oftentimes, a customer will view something once and never see it again. Luckily, with a tangible print marketing item like a brochure, customers can take it with them and hold on to it for as long as they please or until the brochure is no longer useful for them. Don’t underestimate the power of a brochure!

              1. Informative

              There is so much more to a brochure than eye-catching designs and graphics. Brochures can tell your company’s story beautifully and reveal a more humanized image of your brand. Also, take advantage of the space you have in a brochure and answer the questions your customers might be too scared to ask.

              Final Thoughts                                      

              There are so many advantages to investing in a business brochure for your company. The ultimate advantage is the fact that you can directly place your brochure in the hands of your audience. There is nothing better than seeing your customers face-to-face and interacting with them outside of your print marketing products. Embrace the ease, cost-effective, and targeting benefits that business brochures offer. Be sure to get creative and make a statement with your next business brochure and you’ll make a trusted name for yourself that loyal customers will purchase from. This will drive sales and build a name for your business that a Facebook ad could not compete with.

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              Phone: 501-376-2397

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                10 Powerful Print Solutions For Your Small Business

                Powered By Print Marketing

                Print marketing is one of the most important aspects of growing your brand. To a small business, growth and loyal, raving fans mean everything. Small businesses have to grasp the idea of print marketing and truly understand that it can take their emerging businesses to a whole other level. Although print might be an investment to a smaller company and something they will have to budget for, it’s an investment that’s worth every penny. Print marketing is powerful. It can transform a customer’s experience and how they view you and your business. Create raving, loyal customers by presenting them with an experience that will have them coming back for more.

                10 Print Marketing Ideas for Your Growing Business

                Are you a smaller coffee shop? Consider a neutral interior wall graphic that will capture the attention of visitors. Maybe, if you’re lucky, a customer will snap a quick shot of your wall graphic and post it to their Instagram. Bam, instant free marketing! Along with an interior wall graphic, several other types of print marketing will help your small business shine. Let’s take a look at 6 of them.

                1. Stickers

                Hello, it’s cheap and easy marketing! Seriously, stickers have the power to get politicians elected, why can’t they help market your small business? Stickers will turn your customers into raving fans in an instant and can very easily fit into your marketing budget. Stickers effortlessly raise brand awareness and recognition and will have loyal customers lining up at your door. Having a loyal customer base is a small business’s secret weapon to growth and becoming a household name.

                1. Flyers

                Simple yet effective, flyers are an ideal way to target specific demographics. Flyers don’t always have to be so salesly. Flyers offer so much space for you to be creative in order to truly connect with your clients or with a targeted group of prospected customers.

                1. Posters

                Bulk posters are a seamless way to market on a tight budget. Posters have so much space for you to promote and market your business with ease and will effortlessly advertise the value of your company. Posters can also be used to liven and spruce up your inside or outside space. Creating an environment that invites and attracts customers is most important because that’s ultimately how you get customers to take the first step into visiting your business. Getting customers to make the decision to take the first step into your place of business is the hardest part of making an in-person sale. After that, the client’s experience is in your hands.

                1. Business cards

                Business cards are a simple yet effective tool that can be placed in the hands of as many people as you budgeted for. Business cards are also an exciting way to market because of their size. As you pass someone on the street, you can gift your business card to them and they can easily slip it in their pocket and continue on with their day. Ultimately, business cards are a budget-friendly marketing approach that small businesses should not pass up.

                1. Catalogs

                People love catalogs. It’s a great physical way of connecting with customers because they are rarely thrown away or pushed to the side at first glance. It’s important to understand that touch memory is more powerful than simply reading or skimming through a few pages. Because of this, customers will remember to come back to the catalog if they want to make a purchase from your small business.

                1. Brochures

                Similar to catalogs, people love and enjoy things they can actually hold, feel, and touch. Brochures allow for an easy read while giving you just enough room to offer value. Even if your small business is embracing the digital side of marketing, a brochure is a traditional way of marketing that customers will always enjoy and appreciate.

                1. POP

                Point of purchase, AKA “the silent salesperson” will help your small business grab the attention of customers and create interest in the products available for purchase. POP’s continue to influence customers buying decisions by leading a person directly to the products or specials your business wants to spotlight in the store. Even though the graphics are directing customers to certain products or sections of your store, the consumers do not feel pressured to make a purchase by an actual salesperson since they are subtly being influenced by graphics and point of purchase displays. As customers walk through the store, take advantage of this marketing opportunity to increase sales.

                1. Directional Signage

                If you’re an up-and-coming small business attracting new clientele, put yourself in their shoes. It can be intimidating visiting an unfamiliar space for the first time and sometimes this hesitation can stop customers from wanting to enter. Take hold of your new customer’s hands and walk them through your store with directional signage. When a customer first walks through the doors of your business, you want them to feel comfortable and like they belong. Directional signage is the easiest way to do so and will welcome your customers and help them find their way around with ease.

                1. Vehicle Wraps

                Get noticed and boost brand recognition with vibrant fleet wraps and graphics. Vehicle graphics and wraps will give you long-term benefits and help your business grow. Did you know that forward-thinking businesses and organizations today are not only using their vehicles to transport goods and provide services but also to boost their brands’ recognition? Custom fleet wraps can literally promote your branding message for you so you can continue working in your small business and not on your business.

                1. Promotional Products

                Promotional products can be customized and tailored to fit your needs and budget. Custom branded items keep your logo and branding message front and center to effortlessly market the face of your business. From corporate gifts to promotional giveaways, custom branded items keep your company top of mind. In addition, embroidered promo products are one of the best advertising methods is custom embroidery products that feature your company logo or info. Your staff and clients will be walking billboards for your company in stylish and eye-catching apparel choices.

                Final Thoughts

                Are you a smaller business looking to grow your clientele but don’t have a ton of wiggle room in your budget? Consider print marketing! If done correctly, print marketing is an effective, efficient, and cheaper alternative to reaching your targeted audience.

                Contact Us Now for More Information

                Phone: 501-376-2397

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