Back in Session: 4 Ways to Ensure a Safe and Successful Return to School

Like all industries, schools universities and other higher-education institutions have been disrupted by the COVID-19 pandemic. Even as the country reopens, many Americans remain uncertain about stepping foot back on academic campuses, particularly in light of ever-evolving social distancing guidelines. Fortunately, you can help ensure a safe, smooth and successful return to school with these four marketing ideas:

Signage

Help alleviate families’ unease by creating and installing signage—from floor decals to vinyl posters—that outline your school or organization’s stringent health and safety standards.

Postcards

Send a direct mail postcard to current and prospective students with details about your campus’ safety measures, with website links and QR codes for increased digital traffic.

Admissions Gift Boxes

Campus tours may be on hold, but you can still engage with prospective students through branded gift boxes featuring apparel, personal protective equipment and other promotional items.

Magazines

Use a magazine to share how your campus’ culture has positively changed during COVID-19 so students and alumni alike can stay connected and continue to advocate for your school.

COVID-19 or not, Magna IV is here to help you with your marketing needs. Contact us today to start your campaign.

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4 Ways to Get Customers Back After Reopening

As businesses and restaurants begin to reopen, some consumers are still reluctant to be out in public. If you want to increase traffic to your restaurant, new signage and promotional items is the way to go. Below are four products Magna IV offers to bring customers back to your restaurant.

Banners

People are tired of being inside. Many are driving around just to drive around. Catch their attention as they’re cruising down the street with a banner placed on your building or in your parking lot, (it’s not like the parking lot is being used yet). You can inform your customers of your reopening date, augmented hours or the new family special you’re running.

A-Frame Signs

A-Frame signs are a must if your restaurant is located in a pedestrian-trafficked area. The stands are highly visible, eye-catching and allow for promotions to be visible from multiple directions. These also have the added benefit of being in the walking path meaning people have to pay attention to your signage.

Direct Mail Coupons

Your customers are stuck inside, at home, looking for any reason to get out and do something. Why not send them that reason directly? A direct mail coupon, personalized with their name will entice them to come to your restaurant. These mail pieces can also be used to inform customers of new safety measures, providing them comfort as they begin to venture back out in public.

Personal Protective Equipment Stations

Having stations for hand sanitizer, masks and other PPE may not draw in huge crowds, but they will create return customers. Your patrons will see your restaurant being responsible, caring for their health and well-being. Make sure everyone who dines with you knows where PPE is available with directional signage.

Magna IV is here to help. Give us a call or fill out our contact form and we’ll work with you on your COVID-19 marketing plan.

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5 Ways to Connect with Customers During a Crisis

Life is always throwing curveballs at us marketers, making it harder for us to reach and connect with our customers. The current crisis is throwing a spitball and we’re swinging a broom stick. How do you reach people making limited trips outside? You meet your customers where they are… at home. Below are five ways you can make a connection when interaction is limited.

Email Newsletter

Email engagement is already up 21%, so I know I’m not speaking for myself when I admit to checking my email about 40 times a day during the COVID-19 outbreak. Put something in their inbox to lift their spirits and remind them you care about their safety and the struggles everyone has during the social distancing era.

Direct Mail

Who doesn’t love getting personally addressed mail? You can brighten their day with a simple gesture of personalization. If you really want to be a hero, print some kid’s games on the back so mom and dad can take a break.

Text Messaging

Text messages are a great way to share updates with you customer, they want to know when you’re reopening because they need somewhere to go that isn’t home. Tell them your new store hours, updated safety protocols and what they can expect to see when this is all over with.

Branded Care Packages

If you really want to go the extra mile, send them something they really need. A care package filled with personal protective equipment can really go a long way in assuring your customers your company cares and you’re committed to helping in any way you can.

Magazines

Anyone else taken up reading since COVID-19 started? A magazine is a great way to tell your audience how your company is joining the fight against this infection and what you are doing to take care of those in need.

Things to Remember

COVID-19 is a unique and delicate experience for everyone. Every action you take as marketers should be heavily scrutinized.

  • Do not try to sell a product that isn’t helpful.
  • If you haven’t sent an e-blast or text message in over a year, maybe try another option. (People will see right through that.)
  • Know your company’s voice and don’t stray from it. Some brands can do humor right now, some can’t.

Magna IV is here to help. Give us a call or fill out our contact form and we’ll work with you on your COVID-19 marketing plan.

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Phone: 501-376-2397

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Magna IV on COVID-19

Since 1975, Magna IV has prided itself on delivering the most innovative and highest-quality print products and services possible.

We understand many of our partners have concerns about the impact COVID-19 may have on your business or organization, including your marketing campaigns.

Let us reassure you. COVID-19 or not, Magna IV remains steadfast in our commitment to you.

As we have for 45 years, our expert team is prepared to deliver your projects—on time and on budget—all while protecting the health and safety of our employees and customers.

In accordance with guidelines from the Centers for Disease Control, World Health Organization and federal and state officials, we have closed our facilities to outside visitors, limited on-site personnel and temporarily eliminated non-essential travel. We have also provided our forward-facing staffers with personal protective equipment and added the option for free, no-contact deliveries. We continue to encourage employees to practice good hygiene habits, social distancing and, above all, to remain at home if sick.

If you ever have any questions or need our assistance, please don’t hesitate to contact our team members who are readily available by email and cell.

From all of us at Magna IV, thank you for your continued support and partnership.

Sincerely,

Kent Middleton

CEO

President

Kristi Dannelley

Menu solution switch brings big savings to Dave & Buster’s

Barbecue Sliders. Tropical shakers. Refreshing Summer popsicle drinks. Since it was founded in Dallas in 1982, Dave & Buster’s has focused on offering fun eats and drinks for every season. But with each seasonal promotion, the national restaurant chain was having to invest in new menus. To help it save its marketing dollars, Dave & Buster’s looked to long-time partner Magna IV.

Magna IV senior account executive Lisa Wooten first assembled a collection of current and previous Dave & Buster’s menus to brainstorm ideas. After testing different prototypes, she created cut-out inserts, which could be scored and folded and then slid in-between stitches without having to print entirely new menus.

Next, Lisa developed an innovative packaging solution to safely ship the new menus and inserts to Dave & Buster’s stores without damage. With Magna IV’s fulfillment team, Lisa decided to stack the menus in alternating groups of 10 with the inserts in the middle.

Once the packaging was ready, Dave & Buster’s tested the new menu inserts in three different markets, Today, it uses them nation-wide for its monthly drink and dining menu specials.

If your restaurant is looking for a cost-effective, simple way to keep your menus fresh, contact Magna IV today.

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Offset vs. Digital Printing

After days, if not weeks, of hard work, your next print project is coming down the pipeline. Now you must answer the age-old marketing question, “Should I use offset or digital printing?” Don’t let panic mode set in. Magna IV is here to help you weigh the pros and cons. What is Digital Printing? With […]

6 ways to save on your direct mail campaigns

6 Ways to Save on Your Direct Mail Campaigns

Snail mail: a thing of the past or marketing tool of the future? According to a study by the direct mail marketing association, direct mail has a 10-30 times higher response rate than email marketing. As a result, marketing mail is expected to increase an average of 1.89% this year alone. To help customers save on their campaigns, the United States Postal Service recently announced its price changes and promotions for 2020, with discounts set at 2%.

2020 Postal Promotions

  • Tactile, sensory, and interactive mail piece engagement – Use multi-sensory experiences—from special visual effects to sounds and scents—for a 2% discount from February 1st to July 31st.
  • Emerging and Advanced Technology – Increase response rates with Augmented Reality, Video-in-print or Near Field Communication and receive a 2% discount from March 1st to August 31st.
  • Earned Value – Include a pre-paid postage reply envelope with your Business Reply Mail, Courtesy Reply Mail or Share Mail campaign for a $.02-$.04 credit per piece of mail sent from April 1st to June 30th.
  • Personalized Color Transpromo – Incorporate color and graphics on mailings like monthly statements and bills for a 2% discount from July 1st to December 31st.
  • Mobile Shopping – Add a QR or bar code to route customers to mobile optimized shopping pages, where 87% of recipients are influenced to make purchase, a 2% discount from August 1st to December 31st.
  • Informed Delivery – Incorporate graphics that are hyperlinked to your company’s landing pages in customers’ mail preview notification emails for a 2% discount.

Direct Mail Services with Magna IV

Direct mail campaigns are still the most successful way to reach audiences and generate high response and engagement rates. Magna IV’s experienced design and production team can create your direct mail pieces, landing pages and even pre-sort to save you even more at the post office.

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Phone: 501-376-2397

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Ultraviolet Printing Enhances Printed Restaurant Collateral

Ultraviolet Printing Enhances Printed Restaurant Collateral

In our years of experience, we’ve found that restaurant customers are less and less interested in dull and muted printed materials. How do you fix this? Ultraviolet Printing. UV printing produces marketing materials that brand your restaurant with eye-catching colors that enjoy a long lifespan. This versatile printing technique produces quality results on a variety of surfaces such as vinyl, plastic, and synthetics. In addition to those surfaces, ultraviolet printing offers high gloss, matte, and satin coatings. With all of these options available, there’s no reason to continue using anything else but UV printing for your restaurant marketing materials.

Advantages of UV Printing Services

UV printing offers advantages to restaurants of all sizes:

  • Ultraviolet printing is ideal for print projects with tight deadlines thanks to the ink being dry when it comes off the press
  • UV printing works with both paper and non-paper substrates
  • There is less of a chance of scratches, fading and blotches as UV-cured ink resists these issues when the printed materials are handled by a person
  • UV printing is environmentally friendly because it does not have harmful substances that can evaporate into the air
  • The final printed product stay vibrant and vivid longer because the ink does not spread since it quickly dries

Ultraviolet Printing Gets Attention

Thanks to the sharp, crisp results produced by ultraviolet printing, restaurant printed materials get noticed and grab the attention of those that want to learn more about a restaurant. UV printing provides a look that is three-dimensional along with higher contrast to items as varied as pocket folders, menus, specialty packaging, and postcards that promote the offerings of the restaurant and let customers know about events and specials. Restaurants that want to make a good first impression and stay top of mind to customers utilize ultraviolet printing to create printed materials customers won’t soon forget.

Put the power of ultraviolet printing to work for your restaurant by contacting our experienced print specialists today.

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Phone: 501-376-2397

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Direct Mail Solutions that Save You Time and Money

Direct Mail Solutions that Save You Time and Money

Direct mail campaigns remain a popular way to reach a large audience of current and future customers. One of the biggest obstacles companies have with direct mail is having the resources to execute the design and mailing of the direct mail piece. Magna IV consults with you about your desired results and then determines the best USPS method to achieve your marketing goals including Informed Delivery Interactive Campaigns (consumers get a preview of your physical direct mail piece before it arrives) and EDDM (Every Door Direct Mail allows you to send your direct mail piece to each house on your target route). Because we know how to handle the complex, and sometimes confusing, rules and regulations of USPS direct mailing solutions, we save you time and money while making sure your direct mail marketing message is delivered quickly and efficiently to everyone on your target mailing list.

Direct Mail Services for Businesses of any Size

Here are just a few of the direct mail services we offer:

  • First-class mailing for direct mail campaigns that need to be delivered within a certain time frame
  • Non-profit direct mailing solutions including printed pieces that engage donors and online strategies to increase response rates like URLs and personalized landing pages
  • Every Door Direct Mail to ensure your direct mail piece is delivered to every home in your targeted area
  • Informed Delivery Interactive Campaigns let consumers preview the actual direct mail piece via a colorful and interactive digital image
  • Procuring, and mailing to, specific mailing lists
  • Mail tracking so you can see when the direct mail piece enters the various stages of the delivery cycle
  • List segmentation that allows you to break your mailing list into segments such as active, inactive and prospective customers

Direct Mail Campaigns that Work for Your Budget

Direct mail still makes a powerful impact on customers because they enjoy being able to hold a physical direct mail piece they can refer to at any time, day or night. One way we recommend ensuring you have a cost-effective and efficient direct mail campaign is to use address lists from your CRM versus buying one from a list broker. We’ve found that building your list helps to ensure you are targeting your desired audience instead of casting too wide a net with names and addresses that might not be relevant to your services. Once you have your list together, design and refine your direct mail piece so you are delivering the marketing message you desire as opposed to wasting time and money on unfocused and unsuccessful direct mail campaigns.

Contact our experienced design team today about direct mail solutions that achieve your desired ROI when it comes to time and money.

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Phone: 501-376-2397

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New Year New Trade Show Displays

New Year New Trade Show Displays

Here at Magna IV, we’re always looking for ways to ensure our customers stay ahead of the current trends in the printing industry. Below are a few of the trends that have taken over the trade show circuit that will be the perfect way to update your trade show displays in the new year.

  • Unique Floor Graphics
    • Enticing and appealing floor graphics go further than you realize. The trade show is a massive, expansive space and can be overwhelming to take in. Having purposeful and creative floor graphics can help guide consumers to your trade show booth. Don’t be afraid to add vinyl or printed flooring, it’s a cheaper and more creative alternative to carpet inlays.
  • Ceiling danglers in place of traditional signs and banners
    • Ceiling danglers offer maximum visibility and stand out in a crowd of trade show displays. Traditional signage goes a long way but adding an option that floats above the competition will only get more eyes on your booth. Unique danglers are a cost-effective and customizable way to captivate someone from afar.
  • Dye sublimation on tension fabric
    • Custom table covers, full backdrops, flags, and so much more. All of these large-format trade show staples can now be done using stretch fabric. This process produces trade show graphics that are easy to install and takedown saving you valuable time. Because of the dye sublimation process, the color and design of your product don’t fade over time.

How to Create the Perfect Trade Show Environment

Now that we’ve gotten the customers into or around your booth, how do we get them to not only stick around but enjoy their experience with your trade show display? While there are many ways to accomplish the perfect trade show environment, we’ve listed a few of our favorites below.

  • Make it interactive. Offering up a product or virtual experience helps customers get a break from the normal meet and greet grind of the trade show circuit. Implement touch screens around your booth. This allows users to experience your product in their own unique way.
  • Make it an experience. Visitors want to be awed by what they’re experiencing. If applicable, use multiple video walls showing off various aspects of your product. Games are becoming more and more popular as well. Find fun ways to tie in your product to a game, this allows trade show guests to have fun while learning more about what you have to offer. We’ve even seen booths go as far as offering a smoothie bar!
  • Don’t forget comfort: Show attendees are on their feet all day. Providing a place for them to sit for a minute or two is mutually beneficial. The same can be said for charging stations. Providing the opportunity for an attendee to rest both their feet and their electronics allows you an extra few minutes to talk with them.

The new year is the perfect time to step up your trade show displays. Contact our team to get started.

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Phone: 501-376-2397

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