Powered By Print Marketing
Print marketing is one of the most important aspects of growing your brand. To a small business, growth and loyal, raving fans mean everything. Small businesses have to grasp the idea of print marketing and truly understand that it can take their emerging businesses to a whole other level. Although print might be an investment to a smaller company and something they will have to budget for, it’s an investment that’s worth every penny. Print marketing is powerful. It can transform a customer’s experience and how they view you and your business. Create raving, loyal customers by presenting them with an experience that will have them coming back for more.
10 Print Marketing Ideas for Your Growing Business
Are you a smaller coffee shop? Consider a neutral interior wall graphic that will capture the attention of visitors. Maybe, if you’re lucky, a customer will snap a quick shot of your wall graphic and post it to their Instagram. Bam, instant free marketing! Along with an interior wall graphic, several other types of print marketing will help your small business shine. Let’s take a look at 6 of them.
Hello, it’s cheap and easy marketing! Seriously, stickers have the power to get politicians elected, why can’t they help market your small business? Stickers will turn your customers into raving fans in an instant and can very easily fit into your marketing budget. Stickers effortlessly raise brand awareness and recognition and will have loyal customers lining up at your door. Having a loyal customer base is a small business’s secret weapon to growth and becoming a household name.
Simple yet effective, flyers are an ideal way to target specific demographics. Flyers don’t always have to be so salesly. Flyers offer so much space for you to be creative in order to truly connect with your clients or with a targeted group of prospected customers.
Bulk posters are a seamless way to market on a tight budget. Posters have so much space for you to promote and market your business with ease and will effortlessly advertise the value of your company. Posters can also be used to liven and spruce up your inside or outside space. Creating an environment that invites and attracts customers is most important because that’s ultimately how you get customers to take the first step into visiting your business. Getting customers to make the decision to take the first step into your place of business is the hardest part of making an in-person sale. After that, the client’s experience is in your hands.
- Business cards
Business cards are a simple yet effective tool that can be placed in the hands of as many people as you budgeted for. Business cards are also an exciting way to market because of their size. As you pass someone on the street, you can gift your business card to them and they can easily slip it in their pocket and continue on with their day. Ultimately, business cards are a budget-friendly marketing approach that small businesses should not pass up.
People love catalogs. It’s a great physical way of connecting with customers because they are rarely thrown away or pushed to the side at first glance. It’s important to understand that touch memory is more powerful than simply reading or skimming through a few pages. Because of this, customers will remember to come back to the catalog if they want to make a purchase from your small business.
Similar to catalogs, people love and enjoy things they can actually hold, feel, and touch. Brochures allow for an easy read while giving you just enough room to offer value. Even if your small business is embracing the digital side of marketing, a brochure is a traditional way of marketing that customers will always enjoy and appreciate.
Point of purchase, AKA “the silent salesperson” will help your small business grab the attention of customers and create interest in the products available for purchase. POP’s continue to influence customers buying decisions by leading a person directly to the products or specials your business wants to spotlight in the store. Even though the graphics are directing customers to certain products or sections of your store, the consumers do not feel pressured to make a purchase by an actual salesperson since they are subtly being influenced by graphics and point of purchase displays. As customers walk through the store, take advantage of this marketing opportunity to increase sales.
- Directional Signage
If you’re an up-and-coming small business attracting new clientele, put yourself in their shoes. It can be intimidating visiting an unfamiliar space for the first time and sometimes this hesitation can stop customers from wanting to enter. Take hold of your new customer’s hands and walk them through your store with directional signage. When a customer first walks through the doors of your business, you want them to feel comfortable and like they belong. Directional signage is the easiest way to do so and will welcome your customers and help them find their way around with ease.
- Vehicle Wraps
Get noticed and boost brand recognition with vibrant fleet wraps and graphics. Vehicle graphics and wraps will give you long-term benefits and help your business grow. Did you know that forward-thinking businesses and organizations today are not only using their vehicles to transport goods and provide services but also to boost their brands’ recognition? Custom fleet wraps can literally promote your branding message for you so you can continue working in your small business and not on your business.
- Promotional Products
Promotional products can be customized and tailored to fit your needs and budget. Custom branded items keep your logo and branding message front and center to effortlessly market the face of your business. From corporate gifts to promotional giveaways, custom branded items keep your company top of mind. In addition, embroidered promo products are one of the best advertising methods is custom embroidery products that feature your company logo or info. Your staff and clients will be walking billboards for your company in stylish and eye-catching apparel choices.
Are you a smaller business looking to grow your clientele but don’t have a ton of wiggle room in your budget? Consider print marketing! If done correctly, print marketing is an effective, efficient, and cheaper alternative to reaching your targeted audience.
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