The goal of any store or business is to attract customers and convert sales. First things first when making an in-person sale; you have to catch the eye of your customer and get them in your space. You can’t force people to come into your place of business, however, you can swoon them with attractive graphics and displays that will leave them wanting more from you. Face it, we’re only human and humans tend to like shiny and pretty things. When flushing out your marketing budget, consider visual eye-catching and vibrant merchandising and graphics that’ll be sure to catch the public’s eye.
Engage and Inspire
Think about it, store and business graphics attract the attention of a customer before the customer ever steps a single foot in your space. Graphics and displays are a fun and exciting way to take advantage of print and to engage and inspire shoppers like never before. With aesthetically pleasing visuals, you will increase foot traffic and sales. Furthermore, graphics and signage that are custom designed to capture your business’s image and voice ultimately set the tone for the store and play a significant role in a customer’s overall experience.
In-store visual graphics and signage deliver the information customers need to know in order to make an informed purchasing decision. Several of the most common types of in-store graphics and signage displays include the following:
- Posters and signs that are placed near the entrance of the store sharing your marketing message with customers as they enter the building
- Special events are a big source of revenue and banners that highlight sales and other events bring attention to spotlighted products and sales that are being promoted for a limited time
- Floor graphics greet customers as they walk in the door and lead them to targeted merchandise and sales displays
- Convenience store signs such as wall graphics give your space an updated and fresh look that also transforms the perception customers currently have about the business
Professional print services create a story and set the mood for customers as they enter your store. Professional retail display printing is not a “one size fits all” service. Visual merchandising requires custom-made displays that are created with the customer in mind while also promoting the products the business is hoping customers will purchase time and time again. In addition, visual displays and print products must be easy to understand and comprehend at a quick glance, as well as easy to see, whether the customer is standing across the room or is directly in front of the display. A useful marketing tip and strategy is to have the product on hand alongside the display for customers to purchase will make a powerful impact on sales and increase overall profits for your store. Consider taking the first step towards effective visual merchandising and displays by contacting our experienced design team today!