How to Get Your Startup Business to the Next Level
Tired of blending in at every local pop-up event? It’s time to stand out and connect with your audience. With the help of a few print and marketing tips and tricks, you can!
Marketing Must-Haves for YOUR Startup Business
Trying to market your business? Not succeeding? It might be time to take a serious look at your marketing plans to ensure that you’re not overlooking the most important pieces of the marketing puzzle. A strong marketing strategy is essential if your business is seeking success. Be sure to follow the following 5 marketing must-haves to create a booming business.
- A Website
A website alone will not acquire customers and drive sales but will give you an excellent platform on which to communicate with the public. Carefully deciding what is on your website is one of the first steps to starting a business. What products or services does your business offer? How do you want these concepts to be featured on your site? Remember, this will likely be the customer’s first encounter with your product line.
- A Content Strategy
It’s time to decide what exactly you want to communicate to the public, and how often. Your content should be relevant to the industry your business is in, and provide valuable information to potential customers. Think about what your customers might want to see.
- A Voice
Establishing a clear and recognizable company voice is essential to the branding process. It gives your business a personality, and gives the public a peek inside your company culture. For example, Disney brands itself with happiness and magic. Be sure to remain consistent with your company voice.
- Social Media
Did you know that 54% of the population uses social media, and having a strong digital presence will do wonders for your business? By posting a photo on Instagram or blasting a quick tweet, your business will be under the nose of your target audience in seconds. Post valuable and entertaining content regularly on social media platforms that will reach your target audience.
- A Marketing Plan
Once you have identified your target market and who your brand wants to reach, it’s time to think about your marketing plan, AKA the following 4 P’s: product, price, place, and promotion. These marketing tactics will help with your company’s design and branding, retail price and payment period, channels and distribution, and advertising.
Print Marketing Must-Haves for YOUR Start-Up Business
Your business needs creative, powerful, and eye-catching print to stand out from the crowd. Be sure to follow the following print marketing must-haves to form a successful business!
- A Logo
Your business logo is the face of your brand, products, and the people of your company. It’s the foundation of all marketing materials so it’s important to take the time, energy, and effort to get it right. Implement colors, imagery, and design that will win your customers over at first glance.
- Business Cards
Business cards are an old-school way to exchange personal and business information; however, it’s a way of networking that will never die down. Business cards can be personalized to make a subtle or loud statement with customized designs and fonts.
- Brochures
Brochures are a great way to market your business. The uses of a business brochure are nearly endless. Bring them with you to sales meetings, events, or mail them to your target audience.
- Vehicle wraps
You know when you are driving on the interstate, minding your own business, and you’re suddenly passed by a vehicle with graphics all over? Does it catch your eye almost instantly? Yes! See, with a vehicle wrap, all eyes will be on you. Whether it’s a small design or something that fits the entire vehicle, people will be interested in reading your print advertisement to see what value you could offer them.
Final Thoughts
Tired of blending in and not see any growth in new customers? It’s time to stand out and connect with your audience. With the help of a few print marketing tips and tricks, you can! A strong marketing strategy is essential if your business is seeking growth in customers and profits. Think about implementing these powerful marketing and print must-haves to help your business achieve immense success.
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