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How To Choose The Perfect Custom Promotional Product for Your Business

Everyone loves a gift and custom promotional products brand your business in the eyes of customers. It is very important to make sure the custom promotional product is one that customers will use on a regular basis and not just throw away after they receive it.

The first step in choosing the perfect custom promotional product is having a clear idea of the outcome of the promotional campaign. Companies need to have a clear objective in mind, such as creating new business or increasing brand recognition, before determining the budget for promo items.

Don’t be afraid to stick with popular custom promotional product categories. Customers love items such as t-shirts, bags, calendars, caps and pens. They will use these items on a regular basis which keeps your business top of mind.

Keep the type of person you are targeting in mind and tailor the custom promotional products to their lifestyle. If the custom promotional products are useful and relevant to their lifestyle, the promotional items will enjoy longevity and repeated use.

Finally, get some feedback from your target audience to measure the success of the promotional products so you can determine if they are still used on a regular basis.

Tips On Choosing The Best Custom Promotional Products

Follow these tips to properly choose the best custom promotional products:

  • Build your marketing strategy around your company values and what you represent. Make sure any products you are considering are appropriate to your brand. By knowing your business, you will have a clear idea about what customers expect from you.
  • Choose products that are memorable and not generic items like a folder or a paperweight. The best promotional gifts are unique and make an impact on customers.
  • Think about the location of where you are going to distribute your items. Trade shows and business meetings are appropriate for small and lighter items since those receiving the products will have to carry them along with their work items. A picnic, or some other social event, is a more appropriate venue to award larger promotional items since people will be going home after receiving the best promotional gifts you have to offer.

Unique Branded Corporate Gifts They Will Love

Some of the most popular branded corporate gifts that people like to receive include:

  • Reusable tote bags are a big hit with consumers. They use the bag to carry their groceries (instead of plastic bags), pack a change of clothes or carry the items they need to enjoy a day at the pool or the beach.
  • Company pride takes center stage with branded corporate gifts. From water bottles and foam footballs to keychains and computer bags, employees enjoy showing off where they work with these items that are ideal for company picnics.
  • Mugs, drinkware and water bottles are used by everyone during the week. Whether a person is sitting at a desk at work or the person is out the door and in the car, these mobile beverage solutions are branded corporate gifts that are used on a regular basis and build brand awareness with customers.

Need some help choosing the perfect custom promotional products for your company? Contact our expert promotional products team today.

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Phone: 501-376-2397

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    How Interior Graphics Promote A Positive School Environment

    No matter how old a student is at a school, it is important that the overall environment is a positive one in order to facilitate learning. Interior graphics play a large part in creating a positive school environment by sharing items such as the mission and history of the school along with transforming dull white or gray walls into walls filled with bright visual graphics that inspire students to learn and be proud of their environment. Experiential graphics make students feel valued and confident in their environment since the graphic design services that create and place the graphics have the mission of making students feel inspired to achieve academic success thanks to the positive feelings they get from their school environment.

    Cost-Effective Environmental Graphics Forms A Perfect Culture

    Back in 2013, the University of Salford conducted a study that showed the environment of a classroom can impact the academic progress of a child by up to 25%. Experiential graphics designers used this information to design interior graphics that inspire students while remaining cost-effective for school budgets:

    • Wall graphics and displays spotlight students that have achieved academic success or helped their fellow students
    • Banners and flags share information, give educational facts and allow students to learn more about their school and the world while being cost-effective to change and update
    • Floor graphics lead students to classrooms and other school events in a fun and easy to follow manner
    • Murals capture the attention of students while sharing information with them about events in history or inspirational pictures and quotes that inspire them to learn more information about the time or event shown in the mural

    Graphic Design Services, Printing & Installation For Schools

    Schools walk a fine line when it comes to graphic design services as well as the printing and installation of the interior graphics. They have to be bright and colorful enough to get the attention of students and inspire them while also not being distracting in such a way that it negatively impacts the learning process. In addition, experiential graphics need to set the mood to inspire students while not being so “out there” that they embarrass students and make them not want to spend more time than necessary at the school. It is the job of an experienced graphic design services team to create graphics that make the school environment a positive one for students while not being overwhelming to anyone viewing the interior graphics.

    Contact us today to learn more about how interior graphics contribute to a positive school environment.

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    Phone: 501-376-2397

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      How Restaurant Graphics Build Brand Identity

      Restaurant graphics serve multiple purposes for new and established restaurants. They grab the attention of customers and serve as a visual representation of the business for customers. Restaurant signs also brand a business by letting customers know what they can expect when they enter the restaurant. Restaurant graphics are not limited to signs on the outside of the building. Restaurant graphics can be on menus, pop-up displays, and point of purchase signage and even in multi-channel marketing materials like direct mail, email marketing, mobile apps, and personalized URLs. No matter where the restaurant graphics are located, they build brand identity through the repetition of customers viewing the graphics on a regular basis and reminding customers what the restaurant offers them on a daily basis.

      Powerful Restaurant Signs & Graphics

      Restaurant signs and restaurant graphics can include a powerful variety of items such as:

      • Custom vinyl window graphics
      • Menu boards
      • Interior wall signage
      • Point of purchase signage
      • Signs and banners
      • Custom floor graphics

      All of the restaurant signs and graphics listed above brand a restaurant thanks to their eye-catching content and the information they deliver to customers as part of the marketing message of the restaurant. Restaurant signs give customers a better idea of what they can expect when they enter a restaurant. Once customers enter the building, the restaurant graphics placed throughout the building reinforce the branding message.

      Multi-Channel Marketing Connects With Customers

      It takes more than simply sending an email or printing a flyer to properly brand a restaurant. Multi-channel marketing improves the overall marketing impact of a restaurant by using multiple methods of marketing outreach to connect with customers. From text messages to personalized emails to customized websites and direct mail, multi-channel marketing allows restaurants to tailor their marketing message in order to more effectively reach their target audience and increase foot traffic and sales. In addition, multi-channel marketing allows businesses to track customer responses to the various elements of the marketing campaign so they can modify and grow their marketing efforts in the channels that showed the most ROI.

      Discover more about the branding power of restaurant graphics when you contact our experienced team today.

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        What Is Print Fulfillment & Distribution?

        Print fulfillment and distribution is a broad term that many people have heard of but they might be unaware of everything that is actually possible under that category.

        Listed here is a short list of services that are typically offered

        • Order Fulfillment
        • Bindery & Finishing
        • Kitting and Assembly
        • Inventory Management
        • Distribution and Shipping
        • On-Site Warehousing
        • Real-Time Order Tracking

        There are a number of different ways that utilizing a service like this can benefit your business.

        How Fulfillment Services & Distribution Benefit Your Business

        What if we told you that utilizing efficient fulfillment and distribution services could save you time, money and a lot of headaches? Here are just a few ways that can be done:

        • Your business can eliminate the cost of a warehouse or storage unit as well as reduce labor costs. Magna IV stores the printed and promotional materials until it is time to prepare, package, kit and distribute them.
        • Fulfillment and distribution services allow you to focus on your core competencies. Your team is experienced in your business sector but fulfillment services might not be one of your strengths. You get to focus on your business strengths while we handle your fulfillment and distribution needs.
        • They also offer your business lower shipping costs thanks to our distribution infrastructure and the bulk delivery discounts offered as part of our fulfillment and distribution services.

        Magna IV Fulfillment And Distribution Services

        Magna IV offers an array of fulfillment and distribution services that efficiently deliver print materials and marketing giveaways, coupons and items to your intended audience. Again some of the fulfillment services we offer companies of all sizes include production, warehousing, kitting, binding, order fulfillment, shipping and real-time order tracking. Our real-time reporting services take the worry out of fulfillment shipping as your business can follow the shipping progress of the distributed materials and see when they arrive at their destination. In addition, we can offer you individual or bulk order distribution at the lowest rates even if the items being distributed include different materials or quantities in the order.

        Learn more about the advantages of utilizing our print fulfillment and distribution services by contacting our expert team today.

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        Phone: 501-376-2397

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          Interior Graphics Will Transform Your Business Or Workplace

          Successful companies know that a business or workplace is more than a place for employees to do their work. Workplace design is a critical element in enhancing and improving the performance and productivity of workers. Judith Heerwagen, a program expert with the General Services Administration in Washington, D.C., says productivity and the workplace are related as a building can impact the ability, motivation and opportunity of employees by providing comfortable ambient conditions as well as conditions that promote psychological engagement and personal control. Interior graphic design plays a key role in transforming a workplace into a welcoming environment where employees feel empowered and valued by the company. Interior wall graphics set the tone for the interior of the workplace as well as differentiate the various areas of the business.

          Interior Graphics Will Transform Your Business Or Workplace

          Benefits Of Exceptional Interior Wall Graphics

          Exceptional interior wall graphics offer multiple benefits to a workplace:

          • Interior graphics set the tone of the workplace. People respond to visuals and interior graphic design can create a productive environment through a combination of texture, color and pattern.
          • Make customers feel welcome by establishing an inviting and comfortable environment with interior wall graphics that are vibrant and aesthetically pleasing.
          • Interior graphics promote company culture and keep employees focused on the core purpose of the company brand. They also promote a positive feeling by giving a sense of the values and brand of the business.
          • Interior wall graphics can distinguish an office and show that a company is willing to invest in its workplace and that it cares about the quality of the work produced by the business.

          Interior Graphics Will Transform Your Business Or Workplace

          Interior Graphic Design Services That Work

          Interior graphic design services set the tone for a workplace by transforming the business with interior graphics that increase productivity and boost morale. Interior wall graphics require an experienced touch that knows how to navigate the fine line between being too “in your face” and setting a mood that inspires productivity and makes workers and customers feel welcome. Our experienced interior graphics team will meet with you to discuss your vision for your workplace and which of these graphic design services will best achieve your goals:

          • Wall wraps and murals
          • Custom wallpaper
          • Interior wallscapes
          • Repositionable wall graphics and magnetic signage
          • Acrylic signage
          • Vinyl signage
          • Adhesive dry erase
          • Stretch canvas prints
          • Lobby signage
          • Dimensional signs and dimensional lettering
          • Custom cut lettering
          • Standoff mounted signs
          • Floor graphics
          • Window clings and window decals
          • Exhibits and displays
          • Storefront graphics

          We offer interior wall graphics that revitalize the look and tone of businesses of any size. Transform your business by contacting Magna IV today about interior graphics that make a difference.

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          Phone: 501-376-2397

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            Why Visual Merchandising Is Critical For Retail Stores

            Visual merchandising is critical for retail stores because retail display printing engages shoppers and inspires them to buy products. Visual merchandising is a retail display printing strategy that maximizes the aesthetics of a retail product with the intent of increasing foot traffic and sales. Visual merchandising brands retail products by encouraging customers to learn more about the product which also leads to increased sales. When considering visual merchandising tips for retail stores, the single most important purpose of the display is to draw consumers into the store in order to close a sale. The ultimate success of custom-made retail display printing that spotlights products greatly depends on the overall aesthetic quality of the display.

            Visual Merchandising Tips

            Keep these visual merchandising tips in mind when creating a visual merchandising display:

            • Proper lighting calls attention to the display no matter where a person is located in the store.
            • Retail display printing should have a focal point that is easy for the customer to view. Businesses should remember this point…Wherever the eyes go in a store, the feet will follow.
            • Tell a story with the signage that shares the benefits of buying the product. Telling customers why they need the product helps enable the buying decision.
            • Give customers choices without overwhelming them with too much merchandise. It’s been said that “the more they see, the more they buy” but don’t make the visual merchandising too confusing by including too many items at once.

            Professional Retail Display Printing

            Professional retail display printing is not a “one size fits all” service. Visual merchandising requires custom-made displays that are created with the customer in mind while also promoting the products the business is hoping customers will buy while in the store. Retail display printing needs to be easy to understand, as well as easy to see, whether the customer is standing across the room or is right in front of the display. Easy to understand displays that have the product on hand for customers to purchase make a powerful impact on sales and increase overall profits for retail stores.

            Take the first step towards effective visual merchandising by contacting our experienced design team today.

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            Phone: 501-376-2397

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              How Variable Data Printing Boosts Direct Mail Results

              One way to make sure your direct mail campaign is ignored is by addressing the printed piece to “Dear Homeowner” or “A Special Offer For Our Friends”. Personalized direct mail makes more of an impression than a generic greeting in the mailbox. Variable data printing gives you the opportunity to address your direct mail printing project to thousands of people while still making it look personal by allowing you to include the actual name of a person on each individual piece of direct mail. By personalizing each individual piece, variable data printing gives you the ability to speak directly to the recipient of the mailing as well as make the person feel like you are speaking directly to them rather than being part of a generic mass mailing.

              Personalized Direct Mail Tips:

              To get the best ROI on your direct mail printing campaign, follow these tips:

              • Add value to your mailing – The printed material needs to include something of value to the recipient. Give your audience a reason to “act now/get more information” or your mail will likely end up in the trash can.
              • Stand out in the mailbox – A great design, along with the personal touch of variable data printing, makes you stand out at a residence or business. Your direct mail campaign commands attention with eye-catching images.
              • Choose the right medium for your message – What will make your audience respond to your message? Do they want a simple postcard or more in-depth information from a sales letter or a brochure? What will make them respond to your message? The right medium for your direct mail campaign is as important as the actual message of the campaign.

              Magna IV’s Direct Mail Printing Services

              When it comes to our direct mail printing services, our work goes beyond merely printing your variable data printing project. No matter the size or quantity of the campaign, we create memorable graphics that make your recipients want to learn more about the product, service or special you are promoting. In addition, we know the rules and regulations of mailing your campaign via the United States Postal Service. From designing and creating the project to mailing the direct mail piece and making sure it makes its way to the desired people or businesses on your mailing list, Magna IV’s direct mail printing services handle the project from start to finish as quickly as possible while still being cost-efficient and accurate when it comes to reaching your intended personalized direct mail target.

              Learn more about the benefits of variable data printing by contacting our expert direct mail team today.

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              Phone: 501-376-2397

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                Striking Interior Graphics for the U of A

                Our state’s flagship educational institution, the University of Arkansas at Fayetteville, is constantly devising new ways to market its student initiatives and events. For years now, Magna IV has partnered with the U of A to produce high-quality printed collateral for its academic departments, athletic programs and recruitment efforts. So when the university decided to open a Sam M. Walton College of Business satellite facility, it was a no brainer to turn to its trusted partner Magna IV for help with interior graphics.

                Window Cling To Enhance Visual Appearance

                The university was initially stumped about what to do with its new space on Main Street in downtown Little Rock and its oversized interior glass wall. It knew it wanted some type of window cling to give the building an enhanced visual appeal. However, it also needed a product that would allow students and passersby to see into the space from the street, both day and night.

                Vinyl Window Graphic

                The Magna IV team immediately went to work, overseeing the project from start to finish. It used its wide-format printing equipment to create a transparent vinyl window graphic 50-feet-wide by 10-feet-tall image of the downtown Little Rock skyline. It printed the image on clear vinyl, a cost-effective and durable material, to help prevent wear-and-tear and damage from cleanings. Its in-house experts then cut and placed the window cling to ensure a seamless installation. Once complete, the U of A was able to settle into its new space and focus on its mission at hand—attracting and educating the next generation of our state’s business leaders.

                Does your business or organization need help creating interior design graphics such as window clings, wall wraps or floor graphics? Read our success stories using the latest printing technology. Contact Magna IV at 800-946-2462 today!

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                  Why Retail Graphics Are Crucial For Visual Merchandising

                  Retail graphics elevate the look of a merchandising display and also set the tone of your store. Retail displays showcase products and let customers know what to expect when shopping at a business. Displays at retail stores should not be thrown together at the last minute. Making proper use of the available space can help you group products and create a theme that retail printing services can enhance in the minds of consumers. Too many patterns and clashing colors distract customers because they don’t have a focal point that guides the eyes to certain products. Create a visual presentation that clearly delivers the point you want to make about a product or a promotion. Once the sale or promotion has ended, update your retail graphics to keep customers engaged and interested in your newest spotlighted product.

                  Retail Displays & Signage Tips To Maximize Sales

                  Make the most of your retail display to maximize sales:

                  • Effective retail graphics contain promotional, directional or informational copy that gives customers the details they desire. Providing visual cues is a way to guide consumers through the store in a strategic manner while providing vital information about products and services at a glance.
                  • Group your products in a logical manner when creating retail displays. Placing products together grabs the attention of customers while also telling a visual story of how the products fit together. Don’t be too “matchy-matchy” with the items because including an object that seems a bit different from the others can make customers stop and take a closer look at the display.
                  • Hang vinyl banners outside the store to advertise seasonal sales or events, Use bright colors to catch the eye of customers and a solid colored background to make your product message stand out.

                  Magna IV Retail Printing Services For Experience That Matters

                  Retail graphics are a crucial component in influencing the final buying decision made by customers. Experience matters when it comes to retail printing services and Magna IV has been providing high-quality print products and solutions for more than 40 years. We use the latest print technology to create retail graphics that get the attention of customers. The design and creation of retail displays has evolved greatly over the past four decades and our experienced team has been at the forefront of these changes. We design and create engaging visual merchandising graphics that encourage customer interaction and influence the final buying decision.

                  Learn more about the connection between retail graphics and visual merchandising by contacting our team today.

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                  Phone: 501-376-2397

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                    Four Powerful Benefits to Using Point of Purchase Displays

                    Salespeople are seen as the front line of sales in a retail business. While they are an important part of informing customers about the products and services offered, convenience store graphics actually greet customers first and can be seen as a silent salesperson. Point of Purchase (POP) Displays grab the attention of customers and create interest in the products available for purchase. Once the consumer enters the store, floor graphics continue to influence customer buying decisions by leading a person directly to the products or specials businesses want to spotlight in the store. Even though the graphics are directing customers to certain products or sections of the store, the consumers do not feel pressured to make a purchase by an actual salesperson since they are subtly being influenced by graphics and point of purchase displays.

                    Point of Purchase Display Benefits

                    Point of purchase displays offer multiple benefits to businesses:

                    • Informative convenience store graphics highlight the many features and benefits of the spotlighted merchandise
                    • Customers are encouraged to make impulse purchases of items they didn’t even realize they wanted until they viewed them in the store
                    • Colorful graphics attract the attention of customers and draw them to a display to learn more about the product
                    • Point of purchase displays can be updated and changed to reflect products that are popular at certain times of the year instead of being static in nature

                    Floor Graphics Are Walking Opportunities

                    As customers walk through the store, take advantage of this marketing opportunity to increase sales. The cost of producing floor graphics to promote a product or company is much smaller in comparison to a traditional billboard. point of purchase displays and graphics placed on the floor have the flexibility to be an inexpensive short-term signage solution as well as durable enough to be a long-lasting branding tool. Floor graphics are noticed by customers because they pay attention to where they are walking in addition to naturally looking down to view what is on the floor in front of them. Making customers focus their attention downward to the floor narrows their attention to the floor graphics at their feet. This allows the content to have more of an impact and influence the buying decision of consumers.

                    Put point of purchase, AKA “the silent salesperson”, to work in your store by contacting our design team today.

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                    Phone: 800-946-2462

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