Salespeople are seen as the front line of sales in a retail business. While they are an important part of informing customers about the products and services offered, convenience store graphics actually greet customers first and can be seen as a silent salesperson. Point of Purchase (POP) Displays grab the attention of customers and create interest in the products available for purchase. Once the consumer enters the store, floor graphics continue to influence customer buying decisions by leading a person directly to the products or specials businesses want to spotlight in the store. Even though the graphics are directing customers to certain products or sections of the store, the consumers do not feel pressured to make a purchase by an actual salesperson since they are subtly being influenced by graphics and point of purchase displays.
Point of Purchase Display Benefits
Point of purchase displays offer multiple benefits to businesses:
- Informative convenience store graphics highlight the many features and benefits of the spotlighted merchandise
- Customers are encouraged to make impulse purchases of items they didn’t even realize they wanted until they viewed them in the store
- Colorful graphics attract the attention of customers and draw them to a display to learn more about the product
- Point of purchase displays can be updated and changed to reflect products that are popular at certain times of the year instead of being static in nature
Floor Graphics Are Walking Opportunities
As customers walk through the store, take advantage of this marketing opportunity to increase sales. The cost of producing floor graphics to promote a product or company is much smaller in comparison to a traditional billboard. point of purchase displays and graphics placed on the floor have the flexibility to be an inexpensive short-term signage solution as well as durable enough to be a long-lasting branding tool. Floor graphics are noticed by customers because they pay attention to where they are walking in addition to naturally looking down to view what is on the floor in front of them. Making customers focus their attention downward to the floor narrows their attention to the floor graphics at their feet. This allows the content to have more of an impact and influence the buying decision of consumers.
Put point of purchase, AKA “the silent salesperson”, to work in your store by contacting our design team today.
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