What Is Multi-Channel Marketing?

What Is Multi-Channel Marketing?

Multi-channel marketing refers to the practice of interacting with customers through a combination of direct and indirect channels. Some examples of these channels include websites, email, direct mail, retail outlets and mail order catalogs. The choices allows customers to choose the channel that best suits their lifestyle and lets them take action in response to the interaction initiated by the company. In addition, the number of available channels grows with each passing year. The need to embrace and utilize multi-channel marketing is an important part of any successful business plan.

Benefits Of Multi-Channel Marketing

Some benefits of multi-channel marketing include:

  • Not all people are receptive to the same channels of communications. Multi-channel marketing allows businesses to reach customers via different channels. In turn, this helps a company determine which channels are most preferred by a person.
  • The message shared by a company can be customized to best fit the delivery method. For example, text messages traditionally work best with short messages that have a sense of urgency to them. Emails are better suited for longer messages with a strong visual design. Facebook and Twitter are ideal for messages created with the hope that they will go viral.
  • An ad often needs to be repeated to get the attention of people. Repeating a message using different channels is more effective than simply repeating it using only a single channel. Multiple channels can complement each other and reinforce the message.

Cross Media Marketing Services That Attracts Attention

Getting the attention of customers, as well as keeping it, is not an easy task. Cross media marketing takes a marketing message and implements it through a variety of mediums. For example, summer movies are promoted with TV ads as well as toys and tie-ins with fast food restaurants and magazine covers. Marketing ads and media tie-ins can now be executed through social media, mobile phone apps, websites and videos. The use of multiple marketing mediums gives advertisers a better opportunity to reach a large audience and deliver their message through various channels.

Learn more about the benefits of multi-channel marketing by contacting our expert marketing team at 501-376-2397.

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