Life is always throwing curveballs at us marketers, making it harder for us to reach and connect with our customers. The current crisis is throwing a spitball and we’re swinging a broom stick. How do you reach people making limited trips outside? You meet your customers where they are… at home. Below are five ways you can make a connection when interaction is limited.
Email engagement is already up 21%, so I know I’m not speaking for myself when I admit to checking my email about 40 times a day during the COVID-19 outbreak. Put something in their inbox to lift their spirits and remind them you care about their safety and the struggles everyone has during the social distancing era.
Who doesn’t love getting personally addressed mail? You can brighten their day with a simple gesture of personalization. If you really want to be a hero, print some kid’s games on the back so mom and dad can take a break.
Text messages are a great way to share updates with you customer, they want to know when you’re reopening because they need somewhere to go that isn’t home. Tell them your new store hours, updated safety protocols and what they can expect to see when this is all over with.
Branded Care Packages
If you really want to go the extra mile, send them something they really need. A care package filled with personal protective equipment can really go a long way in assuring your customers your company cares and you’re committed to helping in any way you can.
Anyone else taken up reading since COVID-19 started? A magazine is a great way to tell your audience how your company is joining the fight against this infection and what you are doing to take care of those in need.
Things to Remember
COVID-19 is a unique and delicate experience for everyone. Every action you take as marketers should be heavily scrutinized.
- Do not try to sell a product that isn’t helpful.
- If you haven’t sent an e-blast or text message in over a year, maybe try another option. (People will see right through that.)
- Know your company’s voice and don’t stray from it. Some brands can do humor right now, some can’t.
Magna IV is here to help. Give us a call or fill out our contact form and we’ll work with you on your COVID-19 marketing plan.
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