Dave & Buster’s is known for more than its in-store arcade games, bars and sports watching opportunities. Customers also love its chef-crafted food and innovative cocktails. With new menu items being added all the time, the national chain relies on its long-time printing partner, Magna IV, to produce menus about three times a year. In the past, Magna IV printed the menus on paper. But with Dave & Buster’s heavy foot traffic, the stores needed something more durable. So, Magna IV decided to print on synthetic material. Yet, the ink still wasn’t holding up enough to meet the chain’s growing customer base.
That’s when Magna IV decided to invest in ultra-violet (UV) printing. Unlike conventional offset printing, UV ink dries immediately. Magna IV can take Dave & Buster’s menus straight from the press to the cutter—saving significant time during production. It is also able to add specialty coatings like reticulation to add contrast and prevent fingerprints and smudging. It can now make photos “pop” by adding texture to menu items, such as salt on the rim of a margarita glass or ice in a craft cocktail.
With everything done in house, Magna IV is able to save Dave & Buster’s both time and money on its menus. And because the skilled team at Magna IV handles everything from set up to quality control to fulfillment, Dave & Buster’s can rest easy knowing their stores and customers will receive the best quality product possible.
Want more info about UV printing? Contact Magna IV at 800-946-2462 or read more on our UV printing services.