COVID-19 has thrown us, and our marketing plans, for a tailspin. So, what’s next for our brands? Now more than ever, we have the opportunity to have authentic conversations with captive audiences. But we must find the appropriate outreach tactics or risk losing our credibility—or our customers—altogether. That’s where targeted direct mail marketing and Every Door Direct Mail (EDDM) comes in. With these three tips as a guide, you can keep your brand top of mind during COVID-19:
Sweeten the Deal
Right now, people want to shop smart and save money. Highlight ongoing discounts, promotions and special offers on your direct mail pieces to help customers get the products they need at the best bang for their buck.
Make it Interactive
Customers are looking for an escape from COVID-19. Keep them entertained and engaged with your brand by bringing awareness to virtual events, sales and other business updates. For an even more personal connection, include a QR code to videos of a brand representative sharing relevant or informational content – from facility tours to product demonstrations.
During these uncertain times, everyone could use a pick-me-up. Highlight how your brand is helping those in need, weather COVID-19 and provide details on how customers can partner with you to give back too. This will help build goodwill and reinforce your commitment to being a strong community partner.
For more than 45 years, Magna IV has successfully executed direct mail campaigns for brands across the U.S. and COVID-19 is no different. We can leverage our extensive knowledge to save you both time and money on your next campaign. Contact us today to get started or click here to see our direct mail capabilities.
Contact Us Now for More Information