Give your customers the experience of a lifetime. With event signage, you can do just that! I get it, signage for events seems like the simplest marketing tactic and even something most marketers might overlook when planning and budgeting for their upcoming event. But, oftentimes the smallest and simplest things can make the greatest impact. Believe it or not, planning a structured and effective signage strategy is quite simple and nothing to fret over. Begin by familiarizing yourself with the event venue and deciding what areas will have the most foot traffic. These areas are the hot spots where you’ll want to place most of your signage. Now that you have a better understanding of the layout of your event space and how many signs you might need, it is time to focus on the budget. How much do you have to spend? How much are you willing to spend? These are two questions you must ask yourself prior to placing an order for your customized event signage.
Pre-Market Your Event
Pro tip: strategically plan to market your event locally with signage several days prior to your event. This is a skillful way to get the word out about your event and spark your community’s interest. Further, clean and innovative event signage personalized to your brand and the upcoming event will capture the eyes of many and spark their interest. When creating your event signage, give your audience just enough information about your event but make sure to leave them wanting more. This is a brilliant marketing tactic that is used time and time again. Give your audience valuable information and a sneak peek into what your event has to offer. This will have them making it their top priority to attend your event because they will be dying to learn more and see what your event is all about. We’re curious humans by nature, so, spark your audience’s curiosity and you will be on the path to success.
Now that you have sparked the attention of many and they are attending your event, you want to blow their minds with your creative, innovative, and informational signage. Signage is the cherry on top for any event and helps attendees feel welcomed and at ease in an unfamiliar place. In a world where advertising is shoved in our faces left and right, event signage must stand out and capture the undivided attention of the event attendees in order to be effective and offer value.
What Should I Put on My Event Signage?
When considering what to put on your signage, it’s important that you remain consistent with your branding. I recommend not going outside of your typical colors and refraining from any irrelevant wording that is not on brand. This is a key facet to creating credibility and legitimacy for your brand during the event. Additionally, during an event, signage is an excellent opportunity for you to showcase any sponsorship. In doing so, your sponsors will be ecstatic and potentially offer sponsorships for any future events. Lastly, think about adding your social media platforms or a scannable QR code to your event signage. This will allow attendees to find you on social media platforms and follow you. This is such a huge step for any brand because a social media following will allow the attendee to connect, keep in touch, and follow you on all of your future endeavors.